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West Ham United Football Clubs Olympic Stadium Move Case Study Analysis

West Ham United Football Clubs Olympic Stadium Move is currently among the biggest food chains worldwide. It was established by Harvard in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed babies and decrease death rate. At the very same time, the Page siblings from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The two ended up being competitors at first however later on combined in 1905, resulting in the birth of West Ham United Football Clubs Olympic Stadium Move.
Business is now a global business. Unlike other multinational business, it has senior executives from different nations and attempts to make decisions thinking about the whole world. West Ham United Football Clubs Olympic Stadium Move presently has more than 500 factories around the world and a network spread across 86 nations.


The function of Business Corporation is to improve the quality of life of individuals by playing its part and supplying healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


West Ham United Football Clubs Olympic Stadium Move's vision is to offer its customers with food that is healthy, high in quality and safe to eat. Business imagines to establish a trained workforce which would help the business to grow


West Ham United Football Clubs Olympic Stadium Move's mission is that as presently, it is the leading business in the food industry, it thinks in 'Good Food, Good Life". Its mission is to provide its customers with a variety of choices that are healthy and finest in taste. It is concentrated on offering the best food to its clients throughout the day and night.


Business has a large range of products that it offers to its customers. Its products include food for babies, cereals, dairy products, snacks, chocolates, food for pet and mineral water. It has around four hundred and fifty (450) factories around the world and around 328,000 staff members. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the business has laid down its objectives and objectives. These goals and objectives are listed below.
• One goal of the business is to reach no landfill status. It is working toward no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of West Ham United Football Clubs Olympic Stadium Move is to waste minimum food throughout production. Usually, the food produced is lost even prior to it reaches the clients.
• Another thing that Business is dealing with is to enhance its product packaging in such a way that it would help it to reduce the above-mentioned problems and would likewise guarantee the delivery of high quality of its products to its customers.
• Meet global standards of the environment.
• Build a relationship based upon trust with its consumers, company partners, workers, and government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not accomplished as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based on the idea of Nutritious, Health and Health (NHW). This strategy handles the concept to bringing change in the customer preferences about food and making the food things much healthier concerning about the health concerns.
The vision of this strategy is based upon the secret method i.e. 60/40+ which just suggests that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The products will be made with extra dietary worth in contrast to all other products in market acquiring it a plus on its nutritional material.
This method was embraced to bring more yummy plus healthy foods and beverages in market than ever. In competition with other companies, with an objective of keeping its trust over customers as Business Business has actually gotten more relied on by costumers.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and enable the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This sign also reveals a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio position a threat of default of Business to its investors and might lead a decreasing share prices. For that reason, in terms of increasing debt ratio, the company must not spend much on R&D and ought to pay its present debts to decrease the risk for financiers.
The increasing danger of investors with increasing debt ratio and declining share costs can be observed by substantial decline of EPS of West Ham United Football Clubs Olympic Stadium Move stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish development also prevent company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain numerous strategies based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious products by large amount of R&D Costs and mergers and acquisitions. It could increase the market share of Business and increase the earnings margins for the business. It could also provide Business a long term competitive advantage over its competitors.
The worldwide expansion of Business ought to be concentrated on market capturing of establishing countries by expansion, attracting more consumers through consumer's loyalty. As establishing countries are more populous than developed nations, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisWest Ham United Football Clubs Olympic Stadium Move should do careful acquisition and merger of companies, as it could impact the customer's and society's perceptions about Business. It should get and merge with those companies which have a market reputation of healthy and nutritious companies. It would enhance the perceptions of customers about Business.
Business needs to not only spend its R&D on innovation, instead of it should likewise concentrate on the R&D spending over examination of cost of different healthy products. This would increase cost performance of its products, which will lead to increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business should transfer to not only establishing however also to developed countries. It should widens its geographical expansion. This broad geographical expansion towards developing and developed nations would minimize the danger of potential losses in times of instability in various nations. It ought to broaden its circle to numerous nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

West Ham United Football Clubs Olympic Stadium Move ought to carefully control its acquisitions to prevent the risk of mistaken belief from the consumers about Business. It must get and combine with those nations having a goodwill of being a healthy company in the market. This would not only improve the understanding of consumers about Business however would also increase the sales, revenue margins and market share of Business. It would likewise allow the company to use its prospective resources effectively on its other operations instead of acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based upon four factors; age, gender, income and occupation. Business produces numerous products related to children i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary products. West Ham United Football Clubs Olympic Stadium Move products are quite affordable by practically all levels, but its significant targeted clients, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is composed of its existence in practically 86 countries. Its geographical segmentation is based upon 2 main elements i.e. typical earnings level of the consumer as well as the environment of the region. For instance, Singapore Business Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the consumer. For example, Business 3 in 1 Coffee target those clients whose life style is rather busy and do not have much time.

Behavioral Segmentation

West Ham United Football Clubs Olympic Stadium Move behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. For instance its extremely nutritious items target those customers who have a health conscious mindset towards their intakes.

West Ham United Football Clubs Olympic Stadium Move Alternatives

In order to sustain the brand name in the market and keep the client undamaged with the brand, there are two choices:
Alternative: 1
The Business ought to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the company, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the obtained systems in the market, if it fails to implement its strategy. Quantity spend on the R&D might not be restored, and it will be thought about completely sunk cost, if it do not provide prospective results.
3. Spending on R&D offer slow development in sales, as it takes long period of time to present an item. Acquisitions supply quick results, as it supply the company already established item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to face misconception of consumers about Business core worths of healthy and healthy products.
2 Big costs on acquisitions than R&D would send out a signal of company's inadequacy of developing ingenious products, and would outcomes in consumer's frustration.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making business not able to present brand-new ingenious items.
Option: 2.
The Company needs to spend more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by introducing those items which can be offered to an entirely brand-new market sector.
4. Ingenious items will supply long term advantages and high market share in long term.
1. It would reduce the revenue margins of the business.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would impact the company at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which might supply an unfavorable signal to the financiers, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to present new innovative products with less danger of transforming the costs on R&D into sunk cost.
2. It would provide a favorable signal to the investors, as the overall assets of the business would increase with its considerable R&D costs.
3. It would not impact the revenue margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the business's total wealth as well as in terms of ingenious products.
1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lower than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Intro of less variety of ingenious products than alternative 2 and high variety of innovative products than alternative 1.

West Ham United Football Clubs Olympic Stadium Move Conclusion

RecommendationsIt has actually institutionalised its strategies and culture to align itself with the market changes and customer behavior, which has eventually permitted it to sustain its market share. Business has actually established considerable market share and brand name identity in the metropolitan markets, it is advised that the business must focus on the rural locations in terms of developing brand loyalty, awareness, and equity, such can be done by developing a specific brand allotment strategy through trade marketing methods, that draw clear distinction between West Ham United Football Clubs Olympic Stadium Move items and other competitor items.

West Ham United Football Clubs Olympic Stadium Move Exhibits

PESTEL Analysis
Governmental support

Changing standards of international food.
Improved market share.
Transforming perception in the direction of much healthier items
Improvements in R&D and also QA departments.

Introduction of E-marketing.
No such effect as it is beneficial.
Concerns over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest since 2000
Greatest after Company with much less development than Business 7th Most affordable
R&D Spending Highest since 2003 Greatest after Service 8th Lowest
Net Profit Margin Greatest given that 2009 with rapid development from 2006 to 2013 As a result of sale of Alcon in 2017. Virtually equal to Kraft Foods Unification Practically equal to Unilever N/A
Competitive Advantage Food with Nutrition and also wellness aspect Highest possible variety of brands with sustainable methods Largest confectionary and also refined foods brand worldwide Largest dairy products and also mineral water brand worldwide
Segmentation Middle and also top center degree consumers worldwide Private customers in addition to family team Every age as well as Earnings Consumer Teams Center and top center level consumers worldwide
Number of Brands 1st 6th 7th 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 48944 328488 213711 514116 798338
Net Profit Margin 9.13% 7.16% 73.22% 8.47% 99.67%
EPS (Earning Per Share) 68.42 5.18 7.62 6.57 39.39
Total Asset 249483 567871 876775 364644 94587
Total Debt 59248 79639 95633 41752 24496
Debt Ratio 61% 34% 27% 34% 54%
R&D Spending 4958 6289 6583 6799 3515
R&D Spending as % of Sales 1.59% 9.75% 1.33% 2.92% 8.51%

West Ham United Football Clubs Olympic Stadium Move Executive Summary West Ham United Football Clubs Olympic Stadium Move Swot Analysis West Ham United Football Clubs Olympic Stadium Move Vrio Analysis West Ham United Football Clubs Olympic Stadium Move Pestel Analysis
West Ham United Football Clubs Olympic Stadium Move Porters Analysis West Ham United Football Clubs Olympic Stadium Move Recommendations