With the deep analysis of the above options, it is recommended that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices as well, as financiers want to invest more in business with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Technique can be implemented successfully by establishing particular short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan West Ham United Football Clubs Olympic Stadium Move should carry out different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate most of its profits.
• Analyze the existing target audience along with the marketplace segment which is not consist of in the company's circle.
• Examine the current financial data to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Obtain most beneficial companies with a strong dedication to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about West Ham United Football Clubs Olympic Stadium Move values and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste element, as the base for the West Ham United Football Clubs Olympic Stadium Move as a business producing healthy items has actually been developed under midterm strategy and now the company might move towards taste element as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
