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The University Of Notre Dame Endowment Case Study Analysis

Business is presently one of the biggest food chains worldwide. It was founded by Henri The University Of Notre Dame Endowment in 1866, a German Pharmacist who first introduced "FarineLactee"; a combination of flour and milk to feed infants and decrease death rate.
Business is now a multinational business. Unlike other international business, it has senior executives from various nations and attempts to make choices thinking about the whole world. The University Of Notre Dame Endowment currently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of The University Of Notre Dame Endowment Corporation is to boost the lifestyle of people by playing its part and supplying healthy food. It wishes to help the world in forming a healthy and much better future for it. It also wants to encourage people to live a healthy life. While ensuring that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


The University Of Notre Dame Endowment's vision is to provide its clients with food that is healthy, high in quality and safe to consume. It wishes to be innovative and simultaneously comprehend the requirements and requirements of its clients. Its vision is to grow fast and offer items that would please the needs of each age group. The University Of Notre Dame Endowment envisions to develop a trained workforce which would help the company to grow


The University Of Notre Dame Endowment's mission is that as currently, it is the leading business in the food market, it believes in 'Good Food, Good Life". Its mission is to supply its customers with a range of options that are healthy and best in taste also. It is concentrated on offering the very best food to its clients throughout the day and night.


Business has a wide range of products that it provides to its clients. Its products consist of food for babies, cereals, dairy items, treats, chocolates, food for animal and bottled water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 workers. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the business has set its objectives and goals. These goals and goals are listed below.
• One goal of the business is to reach absolutely no land fill status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of The University Of Notre Dame Endowment is to waste minimum food during production. Frequently, the food produced is wasted even prior to it reaches the clients.
• Another thing that Business is dealing with is to enhance its packaging in such a method that it would help it to minimize the above-mentioned complications and would likewise guarantee the delivery of high quality of its products to its consumers.
• Meet global standards of the environment.
• Construct a relationship based upon trust with its customers, company partners, employees, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might lead to the decreased income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based on the principle of Nutritious, Health and Wellness (NHW). This method deals with the concept to bringing change in the consumer choices about food and making the food things much healthier concerning about the health problems.
The vision of this technique is based upon the secret approach i.e. 60/40+ which simply suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional value. The products will be made with additional dietary worth in contrast to all other products in market acquiring it a plus on its nutritional content.
This strategy was adopted to bring more delicious plus healthy foods and drinks in market than ever. In competition with other business, with an intent of maintaining its trust over customers as Business Company has actually gained more trusted by customers.

Quantitative Analysis.

R&D Costs as a portion of sales are decreasing with increasing real quantity of costs shows that the sales are increasing at a higher rate than its R&D costs, and enable the company to more spend on R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This sign also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing debt ratio present a risk of default of Business to its investors and could lead a decreasing share prices. Therefore, in regards to increasing debt ratio, the firm should not spend much on R&D and ought to pay its existing debts to reduce the danger for financiers.
The increasing danger of investors with increasing debt ratio and decreasing share prices can be observed by huge decline of EPS of The University Of Notre Dame Endowment stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow development also hinder business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Displays D and E.

TWOS Analysis

TWOS analysis can be utilized to derive numerous techniques based upon the SWOT Analysis given above. A quick summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should introduce more ingenious items by large amount of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the business. It might likewise supply Business a long term competitive advantage over its rivals.
The worldwide expansion of Business should be concentrated on market capturing of developing countries by expansion, drawing in more customers through customer's commitment. As establishing nations are more populated than industrialized countries, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisThe University Of Notre Dame Endowment should do cautious acquisition and merger of companies, as it could affect the consumer's and society's perceptions about Business. It ought to get and combine with those business which have a market track record of healthy and healthy companies. It would improve the understandings of consumers about Business.
Business ought to not only spend its R&D on innovation, rather than it needs to likewise focus on the R&D spending over assessment of expense of different nutritious items. This would increase cost performance of its items, which will lead to increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business must relocate to not only establishing but also to developed countries. It should expands its geographical growth. This broad geographical expansion towards developing and developed nations would minimize the threat of possible losses in times of instability in numerous nations. It ought to widen its circle to various nations like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It should obtain and merge with those countries having a goodwill of being a healthy business in the market. It would likewise enable the company to use its prospective resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on 4 elements; age, gender, earnings and profession. Business produces several products related to infants i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. The University Of Notre Dame Endowment items are rather budget friendly by practically all levels, but its major targeted consumers, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is composed of its presence in nearly 86 nations. Its geographical division is based upon 2 main factors i.e. typical income level of the customer along with the environment of the area. Singapore Business Company's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the customer. For example, Business 3 in 1 Coffee target those consumers whose life style is rather hectic and don't have much time.

Behavioral Segmentation

The University Of Notre Dame Endowment behavioral division is based upon the attitude understanding and awareness of the customer. Its extremely nutritious items target those customers who have a health conscious attitude towards their usages.

The University Of Notre Dame Endowment Alternatives

In order to sustain the brand name in the market and keep the consumer intact with the brand, there are two alternatives:
Alternative: 1
The Company needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the company, increasing the wealth of the business. Nevertheless, costs on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it stops working to implement its technique. However, amount invest in the R&D could not be restored, and it will be thought about completely sunk cost, if it do not provide potential outcomes.
3. Investing in R&D offer sluggish development in sales, as it takes long time to present an item. Nevertheless, acquisitions offer fast outcomes, as it offer the business currently established item, which can be marketed right after the acquisition.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the company to face mistaken belief of customers about Business core worths of healthy and nutritious items.
2 Big costs on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative products, and would results in consumer's dissatisfaction as well.
3. Big acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making business not able to introduce new innovative products.
Alternative: 2.
The Business should spend more on its R&D instead of acquisitions.
1. It would make it possible for the business to produce more innovative items.
2. It would supply the company a strong competitive position in the market.
3. It would enable the company to increase its targeted customers by introducing those items which can be used to a completely brand-new market section.
4. Innovative products will supply long term benefits and high market share in long term.
1. It would decrease the profit margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would impact the business at large. The threat is not in the case of acquisitions.
3. It would not increase the wealth of business, which could provide a negative signal to the investors, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce new ingenious items with less danger of converting the spending on R&D into sunk cost.
2. It would provide a favorable signal to the investors, as the total possessions of the business would increase with its substantial R&D costs.
3. It would not affect the revenue margins of the business at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the business's overall wealth along with in regards to innovative items.
1. Risk of conversion of R&D spending into sunk expense, higher than option 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Intro of less variety of innovative items than alternative 2 and high variety of ingenious products than alternative 1.

The University Of Notre Dame Endowment Conclusion

RecommendationsBusiness has remained the top market gamer for more than a years. It has actually institutionalised its strategies and culture to align itself with the marketplace modifications and customer behavior, which has eventually permitted it to sustain its market share. Business has actually developed considerable market share and brand name identity in the city markets, it is recommended that the business must focus on the rural locations in terms of establishing brand name loyalty, awareness, and equity, such can be done by developing a specific brand allotment strategy through trade marketing techniques, that draw clear distinction between The University Of Notre Dame Endowment items and other rival items. Additionally, Business needs to utilize its brand picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will permit the company to develop brand name equity for recently presented and already produced items on a higher platform, making the efficient use of resources and brand name image in the market.

The University Of Notre Dame Endowment Exhibits

PESTEL Analysis
Governmental assistance

Altering requirements of worldwide food.
Improved market share. Altering assumption towards healthier products Improvements in R&D and also QA departments.

Introduction of E-marketing.
No such impact as it is beneficial. Concerns over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest since 4000 Highest after Company with much less growth than Service 9th Lowest
R&D Spending Highest considering that 2007 Highest possible after Company 1st Most affordable
Net Profit Margin Highest because 2009 with quick growth from 2003 to 2012 Due to sale of Alcon in 2017. Virtually equal to Kraft Foods Consolidation Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment and health and wellness aspect Highest possible number of brands with lasting methods Largest confectionary and processed foods brand name on the planet Biggest milk items and mineral water brand name in the world
Segmentation Center as well as top center degree customers worldwide Private customers along with home team Any age as well as Earnings Customer Groups Center as well as top center degree customers worldwide
Number of Brands 1st 1st 8th 6th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 76199 419836 883117 347199 657951
Net Profit Margin 8.75% 5.79% 75.68% 2.54% 75.14%
EPS (Earning Per Share) 36.67 1.19 3.69 7.73 51.31
Total Asset 973719 194878 417974 445778 18729
Total Debt 26715 65156 43934 91263 92367
Debt Ratio 12% 93% 27% 66% 39%
R&D Spending 4949 4784 2534 2444 1757
R&D Spending as % of Sales 6.51% 1.78% 6.17% 5.24% 9.54%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations