Southport Minerals Inc Case Study Solution

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Southport Minerals Inc Case Study Analysis

Southport Minerals Inc is currently among the greatest food cycle worldwide. It was established by Harvard in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed babies and reduce mortality rate. At the exact same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Company. The 2 became rivals in the beginning however in the future merged in 1905, leading to the birth of Southport Minerals Inc.
Business is now a transnational company. Unlike other international business, it has senior executives from various nations and tries to make decisions considering the entire world. Southport Minerals Inc currently has more than 500 factories worldwide and a network spread throughout 86 nations.


The function of Southport Minerals Inc Corporation is to enhance the lifestyle of individuals by playing its part and offering healthy food. It wants to help the world in shaping a healthy and better future for it. It also wishes to motivate individuals to live a healthy life. While making certain that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Southport Minerals Inc's vision is to offer its consumers with food that is healthy, high in quality and safe to eat. Business visualizes to develop a trained labor force which would help the company to grow


Southport Minerals Inc's objective is that as presently, it is the leading business in the food industry, it believes in 'Good Food, Great Life". Its objective is to offer its consumers with a range of options that are healthy and best in taste as well. It is concentrated on providing the very best food to its clients throughout the day and night.


Business has a large range of items that it uses to its clients. Its items consist of food for babies, cereals, dairy items, treats, chocolates, food for family pet and mineral water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 workers. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the company has put down its goals and objectives. These objectives and goals are listed below.
• One objective of the company is to reach zero land fill status. It is working toward no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Southport Minerals Inc is to squander minimum food throughout production. Frequently, the food produced is lost even prior to it reaches the consumers.
• Another thing that Business is dealing with is to enhance its product packaging in such a method that it would help it to decrease the above-mentioned complications and would also ensure the delivery of high quality of its items to its consumers.
• Meet international standards of the environment.
• Build a relationship based on trust with its consumers, business partners, workers, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the company is not accomplished as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given up Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it might lead to the declined earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business technique is based upon the concept of Nutritious, Health and Wellness (NHW). This strategy handles the idea to bringing modification in the client preferences about food and making the food stuff healthier concerning about the health concerns.
The vision of this technique is based on the secret method i.e. 60/40+ which just means that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The products will be made with additional dietary value in contrast to all other products in market acquiring it a plus on its dietary content.
This strategy was embraced to bring more yummy plus healthy foods and drinks in market than ever. In competition with other companies, with an intent of retaining its trust over consumers as Business Business has actually gained more relied on by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are declining with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D costs, and enable the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This indication likewise reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio position a risk of default of Business to its investors and might lead a decreasing share costs. For that reason, in terms of increasing financial obligation ratio, the firm should not invest much on R&D and needs to pay its current financial obligations to reduce the danger for financiers.
The increasing threat of financiers with increasing financial obligation ratio and decreasing share costs can be observed by huge decrease of EPS of Southport Minerals Inc stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding building of consumers. This sluggish growth also hinder business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Graphs given in the Displays D and E.

TWOS Analysis

TWOS analysis can be utilized to derive different techniques based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative products by big quantity of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the revenue margins for the business. It might also supply Business a long term competitive advantage over its competitors.
The international growth of Business should be focused on market capturing of developing nations by growth, bring in more customers through client's commitment. As developing nations are more populous than developed countries, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisSouthport Minerals Inc should do mindful acquisition and merger of organizations, as it might impact the customer's and society's understandings about Business. It should get and merge with those business which have a market credibility of healthy and healthy companies. It would improve the understandings of customers about Business.
Business ought to not just invest its R&D on development, rather than it must also focus on the R&D costs over assessment of expense of numerous nutritious items. This would increase expense efficiency of its products, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing however likewise to industrialized countries. It should expand its circle to numerous countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Southport Minerals Inc needs to sensibly manage its acquisitions to avoid the risk of misunderstanding from the consumers about Business. It must obtain and combine with those nations having a goodwill of being a healthy company in the market. This would not only enhance the understanding of consumers about Business but would also increase the sales, earnings margins and market share of Business. It would likewise enable the business to utilize its potential resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based upon four elements; age, gender, earnings and profession. For instance, Business produces a number of products connected to children i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary products. Southport Minerals Inc items are rather cost effective by practically all levels, however its significant targeted clients, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in practically 86 countries. Its geographical segmentation is based upon two primary elements i.e. average earnings level of the customer in addition to the environment of the area. For instance, Singapore Business Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and lifestyle of the consumer. Business 3 in 1 Coffee target those customers whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Southport Minerals Inc behavioral segmentation is based upon the mindset understanding and awareness of the consumer. For instance its highly healthy items target those clients who have a health conscious attitude towards their usages.

Southport Minerals Inc Alternatives

In order to sustain the brand in the market and keep the client intact with the brand, there are 2 choices:
Alternative: 1
The Company must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the company, increasing the wealth of the business. However, spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it stops working to implement its method. However, quantity invest in the R&D could not be restored, and it will be considered entirely sunk expense, if it do not give possible results.
3. Investing in R&D offer sluggish development in sales, as it takes long period of time to introduce an item. Nevertheless, acquisitions offer quick results, as it offer the business already established item, which can be marketed right after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to face misunderstanding of customers about Business core worths of healthy and nutritious items.
2 Big costs on acquisitions than R&D would send out a signal of company's ineffectiveness of developing ingenious items, and would outcomes in consumer's dissatisfaction.
3. Big acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making business unable to introduce brand-new ingenious items.
Alternative: 2.
The Company needs to invest more on its R&D instead of acquisitions.
1. It would enable the business to produce more ingenious products.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted clients by introducing those items which can be offered to a completely brand-new market segment.
4. Ingenious products will provide long term advantages and high market share in long run.
1. It would reduce the profit margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would affect the business at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer an unfavorable signal to the financiers, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce new innovative items with less danger of transforming the costs on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the general possessions of the business would increase with its substantial R&D spending.
3. It would not affect the profit margins of the business at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's total wealth as well as in terms of innovative products.
1. Danger of conversion of R&D costs into sunk expense, greater than alternative 1 lower than alternative 2.
2. Threat of misconception about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less number of ingenious items than alternative 2 and high number of innovative items than alternative 1.

Southport Minerals Inc Conclusion

RecommendationsBusiness has remained the top market gamer for more than a years. It has actually institutionalised its strategies and culture to align itself with the market changes and client habits, which has eventually permitted it to sustain its market share. Business has developed considerable market share and brand name identity in the metropolitan markets, it is advised that the company should focus on the rural locations in terms of developing brand loyalty, awareness, and equity, such can be done by producing a specific brand allocation strategy through trade marketing methods, that draw clear distinction in between Southport Minerals Inc items and other competitor products. Furthermore, Business must utilize its brand picture of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to establish brand name equity for newly introduced and currently produced products on a greater platform, making the reliable usage of resources and brand image in the market.

Southport Minerals Inc Exhibits

PESTEL Analysis
Governmental support

Changing requirements of international food.
Boosted market share.
Transforming assumption in the direction of much healthier products
Improvements in R&D as well as QA divisions.

Intro of E-marketing.
No such impact as it is beneficial.
Issues over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 2000
Highest possible after Organisation with less growth than Company 5th Most affordable
R&D Spending Highest possible given that 2006 Highest after Business 6th Most affordable
Net Profit Margin Highest possible since 2009 with fast growth from 2006 to 2011 As a result of sale of Alcon in 2015. Practically equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health and wellness factor Highest possible number of brands with lasting methods Biggest confectionary and also processed foods brand in the world Biggest dairy items as well as bottled water brand name worldwide
Segmentation Middle and upper middle level customers worldwide Individual customers along with household team All age and Earnings Customer Groups Center and upper middle level consumers worldwide
Number of Brands 3rd 4th 8th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 73347 978738 752473 653196 772396
Net Profit Margin 1.64% 6.49% 49.57% 4.97% 28.33%
EPS (Earning Per Share) 38.55 7.86 2.17 5.71 42.83
Total Asset 444291 458994 687339 123141 47193
Total Debt 61637 34155 53271 72255 71113
Debt Ratio 55% 66% 82% 89% 59%
R&D Spending 8298 1822 5165 8465 2447
R&D Spending as % of Sales 6.64% 9.72% 8.29% 2.35% 3.23%

Southport Minerals Inc Executive Summary Southport Minerals Inc Swot Analysis Southport Minerals Inc Vrio Analysis Southport Minerals Inc Pestel Analysis
Southport Minerals Inc Porters Analysis Southport Minerals Inc Recommendations