The analysis utilized to determine the position of business in the market is done by utilizing PESTLE analysis, given in Exhibit A. Southport Minerals Inc works under the rules and regulations directed by federal government and food authority. The business is more concentrated on its product or services to make certain about the product quality and safety. This analysis will help in understanding environment of external market in the international food and drink markets. (Parera, 2017).
Political.
The political effect on the business is considerably affected by the federal government laws and guidelines. In efforts to manufacture good food, Southport Minerals Inc is changing the requirements of food and drink manufacturing.
Economic.
Initiation of business where the capital income of each private matters for the increased net sale as this varies country-to-country. The economy of the Southport Minerals Inc Company in U.S. is growing year by year with variable items launch especially concentrating on the nutritional food for babies.
Social.
The social environment continues changing with regard to time like the attitude of the customer as well as their way of lives. Any service or product of any business can not be successful till the business is not concerned about the living system of the customer. Southport Minerals Inc is taking steps to fulfill its goals as the world is in search of healthy and delicious food.
Technological.
In the development of business, strategic measures are rather obligatory. Southport Minerals Inc is among the leading well-known international firm and by time it invests in various departments to take its items to brand-new level. Southport Minerals Inc is investing more on its R&D to make its products healthier and nutritious offering customers with health advantages.
Legal.
There is no such effect of legal factors of Southport Minerals Inc as it is more concerned over its laws and policies.
Environmental.
Southport Minerals Inc, in terms of environmental impact is devoted to work in environment-friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of larger number of products there might be a risk if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
