Moolani Foundation Case Study Analysis

Case Study Solution And Analysis

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Moolani Foundation Case Study Solution

Moolani Foundation is presently among the biggest food chains worldwide. It was founded by Harvard in 1866, a German Pharmacist who first released "FarineLactee"; a mix of flour and milk to feed infants and decrease death rate. At the very same time, the Page bros from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The two became competitors initially but later on combined in 1905, resulting in the birth of Moolani Foundation.
Business is now a global company. Unlike other multinational business, it has senior executives from various countries and attempts to make choices considering the whole world. Moolani Foundation presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The function of Moolani Foundation Corporation is to boost the lifestyle of people by playing its part and offering healthy food. It wants to help the world in shaping a healthy and better future for it. It also wishes to encourage individuals to live a healthy life. While making certain that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Moolani Foundation's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and simultaneously understand the needs and requirements of its clients. Its vision is to grow quickly and provide items that would satisfy the requirements of each age group. Moolani Foundation visualizes to establish a trained workforce which would help the company to grow


Moolani Foundation's objective is that as presently, it is the leading company in the food market, it thinks in 'Good Food, Good Life". Its objective is to supply its customers with a range of choices that are healthy and finest in taste too. It is concentrated on providing the best food to its customers throughout the day and night.


Moolani Foundation has a broad range of products that it provides to its customers. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the company has set its objectives and goals. These objectives and objectives are listed below.
• One objective of the company is to reach no landfill status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another objective of Moolani Foundation is to lose minimum food throughout production. Most often, the food produced is squandered even prior to it reaches the customers.
• Another thing that Business is dealing with is to enhance its product packaging in such a way that it would help it to lower those complications and would also guarantee the delivery of high quality of its products to its clients.
• Meet international standards of the environment.
• Build a relationship based upon trust with its customers, company partners, workers, and government.

Critical Issues

Just Recently, Business Company is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW technique. Nevertheless, the target of the company is not attained as the sales were expected to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given up Display H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may result in the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based on the principle of Nutritious, Health and Health (NHW). This technique handles the concept to bringing change in the client choices about food and making the food stuff healthier concerning about the health concerns.
The vision of this method is based upon the secret technique i.e. 60/40+ which just suggests that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The products will be produced with extra nutritional value in contrast to all other products in market acquiring it a plus on its dietary content.
This method was embraced to bring more yummy plus healthy foods and beverages in market than ever. In competitors with other companies, with an objective of keeping its trust over clients as Business Company has actually acquired more relied on by clients.

Quantitative Analysis.

R&D Spending as a portion of sales are declining with increasing actual amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and enable the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This sign likewise shows a thumbs-up to the R&D spending, mergers and acquisitions.
Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio pose a danger of default of Business to its investors and might lead a declining share rates. For that reason, in regards to increasing financial obligation ratio, the firm should not spend much on R&D and must pay its present debts to reduce the threat for financiers.
The increasing danger of investors with increasing debt ratio and decreasing share costs can be observed by big decrease of EPS of Moolani Foundation stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception building of consumers. This sluggish growth also prevent business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be used to obtain numerous methods based upon the SWOT Analysis given above. A quick summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious products by large quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the company. It could also provide Business a long term competitive advantage over its competitors.
The international expansion of Business must be focused on market recording of establishing nations by growth, bring in more clients through client's loyalty. As establishing nations are more populated than developed nations, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisMoolani Foundation ought to do mindful acquisition and merger of companies, as it might impact the client's and society's perceptions about Business. It should acquire and merge with those companies which have a market track record of healthy and healthy business. It would improve the understandings of customers about Business.
Business must not only spend its R&D on development, instead of it needs to likewise concentrate on the R&D costs over assessment of cost of different nutritious items. This would increase cost efficiency of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business should relocate to not only establishing however also to industrialized nations. It needs to expands its geographical growth. This wide geographical expansion towards developing and developed countries would lower the risk of potential losses in times of instability in different nations. It ought to expand its circle to various nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to get and combine with those countries having a goodwill of being a healthy business in the market. It would likewise enable the company to utilize its possible resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW strategy growth.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based on four aspects; age, gender, earnings and profession. For example, Business produces several products connected to babies i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Moolani Foundation products are rather cost effective by nearly all levels, but its significant targeted clients, in regards to earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is composed of its existence in almost 86 countries. Its geographical division is based upon 2 primary elements i.e. typical income level of the consumer as well as the climate of the area. For instance, Singapore Business Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the client. Business 3 in 1 Coffee target those customers whose life design is rather busy and don't have much time.

Behavioral Segmentation

Moolani Foundation behavioral segmentation is based upon the mindset knowledge and awareness of the customer. For example its extremely nutritious products target those clients who have a health mindful mindset towards their usages.

Moolani Foundation Alternatives

In order to sustain the brand name in the market and keep the consumer intact with the brand name, there are two choices:
Option: 1
The Business needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the business, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it stops working to execute its technique. Amount invest on the R&D might not be restored, and it will be considered entirely sunk expense, if it do not give prospective outcomes.
3. Investing in R&D offer sluggish growth in sales, as it takes very long time to introduce a product. Nevertheless, acquisitions provide quick results, as it supply the company already developed item, which can be marketed not long after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to face mistaken belief of customers about Business core values of healthy and healthy items.
2 Large spending on acquisitions than R&D would send a signal of business's ineffectiveness of establishing ingenious items, and would results in customer's dissatisfaction too.
3. Big acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business not able to present new innovative products.
Alternative: 2.
The Business should invest more on its R&D rather than acquisitions.
1. It would allow the business to produce more ingenious products.
2. It would offer the company a strong competitive position in the market.
3. It would enable the company to increase its targeted customers by introducing those items which can be provided to a completely new market sector.
4. Ingenious items will provide long term advantages and high market share in long run.
1. It would decrease the profit margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would affect the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the financiers, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the business to introduce brand-new innovative items with less threat of converting the costs on R&D into sunk expense.
2. It would supply a favorable signal to the investors, as the general assets of the company would increase with its significant R&D spending.
3. It would not impact the profit margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the business's overall wealth as well as in terms of innovative items.
1. Threat of conversion of R&D spending into sunk cost, higher than alternative 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Introduction of less number of innovative items than alternative 2 and high number of ingenious items than alternative 1.

Moolani Foundation Conclusion

RecommendationsIt has actually institutionalised its methods and culture to align itself with the market changes and consumer behavior, which has eventually allowed it to sustain its market share. Business has established considerable market share and brand identity in the metropolitan markets, it is suggested that the business needs to focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by producing a specific brand name allotment technique through trade marketing methods, that draw clear distinction in between Moolani Foundation items and other competitor products.

Moolani Foundation Exhibits

PESTEL Analysis
Governmental assistance

Transforming requirements of worldwide food.
Boosted market share.
Transforming understanding towards healthier items
Improvements in R&D and QA departments.

Introduction of E-marketing.
No such influence as it is good.
Worries over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible because 4000
Highest possible after Service with much less development than Business 4th Least expensive
R&D Spending Highest because 2009 Highest after Service 3rd Most affordable
Net Profit Margin Highest possible given that 2009 with fast growth from 2003 to 2018 Because of sale of Alcon in 2015. Nearly equal to Kraft Foods Incorporation Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition and wellness factor Highest number of brands with lasting practices Biggest confectionary as well as refined foods brand name in the world Biggest milk products and bottled water brand name on the planet
Segmentation Middle and also top middle level customers worldwide Specific consumers along with family team Every age and Income Customer Teams Middle and upper center degree consumers worldwide
Number of Brands 8th 4th 3rd 3rd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 83551 463989 833789 244371 867311
Net Profit Margin 5.81% 5.34% 69.96% 3.79% 85.65%
EPS (Earning Per Share) 94.72 3.78 7.18 9.81 45.97
Total Asset 791928 555229 155837 463679 44494
Total Debt 51378 22971 57444 49978 21174
Debt Ratio 97% 41% 82% 58% 12%
R&D Spending 6821 2621 5589 7522 7447
R&D Spending as % of Sales 3.93% 7.26% 4.42% 5.25% 5.87%

Moolani Foundation Executive Summary Moolani Foundation Swot Analysis Moolani Foundation Vrio Analysis Moolani Foundation Pestel Analysis
Moolani Foundation Porters Analysis Moolani Foundation Recommendations