With the deep analysis of the above options, it is advised that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and innovative products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs also, as financiers want to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out successfully by establishing specific short term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Moolani Foundation need to carry out numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its income.
• Analyze the current target audience in addition to the marketplace sector which is not include in the company's circle.
• Examine the present financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Obtain most beneficial organizations with a strong dedication to health, to develop the client's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Moolani Foundation worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Moolani Foundation as a company producing healthy products has been constructed under midterm plan and now the business might move towards taste element also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
