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Molycorp Issuing The Happy Meal Securities B is currently one of the most significant food chains worldwide. It was established by Harvard in 1866, a German Pharmacist who first introduced "FarineLactee"; a mix of flour and milk to feed infants and decrease death rate. At the same time, the Page brothers from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The 2 became competitors at first but later on merged in 1905, resulting in the birth of Molycorp Issuing The Happy Meal Securities B.
Business is now a global business. Unlike other international business, it has senior executives from different countries and attempts to make choices thinking about the whole world. Molycorp Issuing The Happy Meal Securities B presently has more than 500 factories worldwide and a network spread across 86 countries.


The function of Business Corporation is to improve the quality of life of people by playing its part and supplying healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Molycorp Issuing The Happy Meal Securities B's vision is to provide its customers with food that is healthy, high in quality and safe to eat. Business imagines to establish a well-trained labor force which would help the business to grow


Molycorp Issuing The Happy Meal Securities B's mission is that as presently, it is the leading business in the food industry, it thinks in 'Good Food, Good Life". Its objective is to provide its customers with a variety of choices that are healthy and finest in taste. It is concentrated on offering the very best food to its consumers throughout the day and night.


Business has a vast array of products that it uses to its clients. Its items consist of food for babies, cereals, dairy products, treats, chocolates, food for pet and mineral water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 workers. In 2011, Business was listed as the most gainful company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has put down its goals and objectives. These objectives and objectives are noted below.
• One goal of the business is to reach zero land fill status. It is working toward no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the by-products. (Business, aboutus, 2017).
• Another goal of Molycorp Issuing The Happy Meal Securities B is to squander minimum food throughout production. Usually, the food produced is lost even prior to it reaches the clients.
• Another thing that Business is working on is to enhance its packaging in such a method that it would help it to reduce the above-mentioned issues and would also guarantee the shipment of high quality of its items to its customers.
• Meet international requirements of the environment.
• Build a relationship based upon trust with its consumers, service partners, workers, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the business is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business technique is based upon the idea of Nutritious, Health and Health (NHW). This strategy handles the concept to bringing modification in the customer choices about food and making the food stuff healthier worrying about the health problems.
The vision of this method is based upon the key approach i.e. 60/40+ which simply implies that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be made with additional nutritional value in contrast to all other items in market acquiring it a plus on its nutritional material.
This method was embraced to bring more yummy plus nutritious foods and beverages in market than ever. In competition with other companies, with an objective of retaining its trust over customers as Business Company has actually gained more relied on by customers.

Quantitative Analysis.

R&D Costs as a portion of sales are decreasing with increasing actual quantity of costs shows that the sales are increasing at a higher rate than its R&D costs, and allow the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a portion of sales is declining. This indication also shows a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio pose a risk of default of Business to its financiers and might lead a decreasing share rates. In terms of increasing debt ratio, the firm ought to not invest much on R&D and should pay its existing financial obligations to decrease the danger for financiers.
The increasing threat of investors with increasing financial obligation ratio and decreasing share rates can be observed by huge decrease of EPS of Molycorp Issuing The Happy Meal Securities B stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish development also impede company to further invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of calculations and Graphs given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to derive different techniques based on the SWOT Analysis given above. A short summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business must present more innovative products by big quantity of R&D Spending and mergers and acquisitions. It might increase the marketplace share of Business and increase the profit margins for the business. It could likewise offer Business a long term competitive benefit over its competitors.
The global expansion of Business need to be concentrated on market capturing of developing countries by growth, bring in more customers through consumer's loyalty. As establishing nations are more populous than industrialized countries, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisMolycorp Issuing The Happy Meal Securities B needs to do careful acquisition and merger of companies, as it could affect the customer's and society's understandings about Business. It should get and merge with those business which have a market track record of healthy and nutritious companies. It would improve the perceptions of customers about Business.
Business needs to not just invest its R&D on innovation, rather than it ought to likewise concentrate on the R&D spending over assessment of cost of various healthy products. This would increase cost effectiveness of its products, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not only developing however likewise to developed countries. It ought to widen its circle to different nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Molycorp Issuing The Happy Meal Securities B needs to sensibly control its acquisitions to prevent the risk of misunderstanding from the customers about Business. It needs to get and combine with those nations having a goodwill of being a healthy business in the market. This would not just improve the perception of customers about Business but would likewise increase the sales, profit margins and market share of Business. It would also enable the business to utilize its potential resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based upon four factors; age, gender, income and occupation. For example, Business produces numerous products associated with children i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary products. Molycorp Issuing The Happy Meal Securities B products are rather inexpensive by practically all levels, but its major targeted clients, in regards to earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in practically 86 countries. Its geographical division is based upon 2 primary elements i.e. typical earnings level of the consumer as well as the environment of the region. Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and lifestyle of the client. Business 3 in 1 Coffee target those consumers whose life style is quite busy and do not have much time.

Behavioral Segmentation

Molycorp Issuing The Happy Meal Securities B behavioral division is based upon the attitude understanding and awareness of the consumer. For example its extremely nutritious products target those customers who have a health mindful mindset towards their usages.

Molycorp Issuing The Happy Meal Securities B Alternatives

In order to sustain the brand name in the market and keep the customer undamaged with the brand, there are 2 choices:
Alternative: 1
The Business needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the business, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it stops working to execute its technique. However, amount invest in the R&D might not be revived, and it will be considered totally sunk expense, if it do not give prospective results.
3. Investing in R&D offer sluggish growth in sales, as it takes long period of time to introduce a product. However, acquisitions offer quick outcomes, as it supply the company already developed product, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to face misunderstanding of customers about Business core worths of healthy and nutritious products.
2 Large spending on acquisitions than R&D would send a signal of company's ineffectiveness of developing innovative items, and would outcomes in customer's frustration.
3. Large acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making company not able to introduce brand-new innovative items.
Alternative: 2.
The Company must invest more on its R&D rather than acquisitions.
1. It would enable the business to produce more ingenious products.
2. It would offer the business a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by presenting those products which can be provided to a totally new market section.
4. Ingenious products will supply long term benefits and high market share in long term.
1. It would reduce the earnings margins of the business.
2. In case of failure, the whole costs on R&D would be considered as sunk cost, and would affect the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might provide an unfavorable signal to the financiers, and could result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the business to introduce new ingenious products with less risk of transforming the spending on R&D into sunk cost.
2. It would provide a favorable signal to the financiers, as the general assets of the business would increase with its substantial R&D costs.
3. It would not impact the revenue margins of the business at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's general wealth as well as in terms of innovative products.
1. Danger of conversion of R&D spending into sunk cost, greater than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less variety of ingenious products than alternative 2 and high variety of innovative products than alternative 1.

Molycorp Issuing The Happy Meal Securities B Conclusion

RecommendationsBusiness has stayed the top market gamer for more than a decade. It has institutionalised its strategies and culture to align itself with the market modifications and consumer behavior, which has actually eventually permitted it to sustain its market share. Though, Business has actually established substantial market share and brand name identity in the metropolitan markets, it is advised that the company ought to concentrate on the rural areas in regards to developing brand commitment, awareness, and equity, such can be done by developing a particular brand name allowance method through trade marketing methods, that draw clear distinction in between Molycorp Issuing The Happy Meal Securities B items and other competitor products. Additionally, Business needs to utilize its brand name picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the company to establish brand name equity for newly presented and already produced products on a higher platform, making the reliable use of resources and brand image in the market.

Molycorp Issuing The Happy Meal Securities B Exhibits

PESTEL Analysis
Governmental support

Transforming criteria of worldwide food.
Boosted market share.
Changing assumption in the direction of much healthier items
Improvements in R&D as well as QA departments.

Intro of E-marketing.
No such influence as it is good.
Problems over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible since 9000
Highest possible after Service with less growth than Service 1st Most affordable
R&D Spending Greatest considering that 2001 Highest possible after Service 1st Cheapest
Net Profit Margin Greatest considering that 2001 with fast growth from 2007 to 2014 Due to sale of Alcon in 2016. Practically equal to Kraft Foods Unification Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition and also wellness factor Highest possible variety of brand names with lasting methods Largest confectionary and also refined foods brand worldwide Largest milk items and also bottled water brand worldwide
Segmentation Middle as well as top center degree consumers worldwide Individual consumers in addition to house group All age and Income Client Teams Middle and also upper center degree consumers worldwide
Number of Brands 1st 1st 5th 3rd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 27373 423334 474674 276854 365894
Net Profit Margin 9.25% 9.84% 75.93% 9.99% 75.13%
EPS (Earning Per Share) 92.24 8.95 1.81 2.47 71.71
Total Asset 183631 556492 564166 192239 14816
Total Debt 97745 97964 91764 58257 61322
Debt Ratio 59% 37% 52% 18% 86%
R&D Spending 8371 7379 7989 9713 5254
R&D Spending as % of Sales 2.43% 4.44% 6.21% 1.87% 1.46%

Molycorp Issuing The Happy Meal Securities B Executive Summary Molycorp Issuing The Happy Meal Securities B Swot Analysis Molycorp Issuing The Happy Meal Securities B Vrio Analysis Molycorp Issuing The Happy Meal Securities B Pestel Analysis
Molycorp Issuing The Happy Meal Securities B Porters Analysis Molycorp Issuing The Happy Meal Securities B Recommendations