With the deep analysis of the above alternatives, it is recommended that the company needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and innovative products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs too, as investors want to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be executed efficiently by developing specific short term along with long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Molycorp Issuing The Happy Meal Securities B need to carry out various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its income.
• Evaluate the present target market along with the marketplace sector which is not include in the business's circle.
• Examine the current financial data to determine the amount that should be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to handle. Obtain most favorable companies with a strong dedication to health, to build the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Molycorp Issuing The Happy Meal Securities B worths and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Molycorp Issuing The Happy Meal Securities B as a business producing healthy items has been built under midterm plan and now the business might move towards taste factor as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
