Chad Cameroon Petroleum Development And Pipeline Project B Case Study Solution

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Business is currently one of the greatest food chains worldwide. It was founded by Henri Chad Cameroon Petroleum Development And Pipeline Project B in 1866, a German Pharmacist who initially introduced "FarineLactee"; a combination of flour and milk to feed infants and reduce death rate.
Business is now a transnational business. Unlike other multinational companies, it has senior executives from different countries and tries to make choices considering the entire world. Chad Cameroon Petroleum Development And Pipeline Project B presently has more than 500 factories around the world and a network spread across 86 countries.


The function of Chad Cameroon Petroleum Development And Pipeline Project B Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. It wishes to help the world in forming a healthy and better future for it. It also wants to encourage individuals to live a healthy life. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Chad Cameroon Petroleum Development And Pipeline Project B's vision is to offer its consumers with food that is healthy, high in quality and safe to eat. Business envisions to develop a well-trained workforce which would help the company to grow


Chad Cameroon Petroleum Development And Pipeline Project B's mission is that as presently, it is the leading business in the food industry, it thinks in 'Good Food, Great Life". Its mission is to offer its customers with a range of choices that are healthy and finest in taste too. It is concentrated on supplying the very best food to its customers throughout the day and night.


Chad Cameroon Petroleum Development And Pipeline Project B has a wide range of products that it provides to its clients. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the company has actually set its objectives and goals. These goals and goals are listed below.
• One goal of the company is to reach zero landfill status. (Business, aboutus, 2017).
• Another goal of Chad Cameroon Petroleum Development And Pipeline Project B is to squander minimum food during production. Usually, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is dealing with is to enhance its product packaging in such a way that it would help it to minimize the above-mentioned issues and would likewise ensure the shipment of high quality of its products to its consumers.
• Meet international requirements of the environment.
• Build a relationship based upon trust with its customers, business partners, staff members, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not achieved as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business strategy is based upon the concept of Nutritious, Health and Wellness (NHW). This technique deals with the concept to bringing modification in the customer preferences about food and making the food things healthier worrying about the health issues.
The vision of this technique is based upon the secret method i.e. 60/40+ which merely indicates that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be made with additional nutritional worth in contrast to all other products in market getting it a plus on its nutritional content.
This technique was adopted to bring more tasty plus healthy foods and drinks in market than ever. In competitors with other business, with an intention of maintaining its trust over clients as Business Business has actually acquired more relied on by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are declining with increasing actual quantity of spending reveals that the sales are increasing at a greater rate than its R&D costs, and permit the business to more spend on R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is declining. This sign likewise reveals a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio posture a hazard of default of Business to its financiers and could lead a declining share prices. In terms of increasing debt ratio, the company should not spend much on R&D and needs to pay its present financial obligations to reduce the danger for financiers.
The increasing threat of investors with increasing financial obligation ratio and declining share costs can be observed by substantial decrease of EPS of Chad Cameroon Petroleum Development And Pipeline Project B stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow understanding building of consumers. This slow growth likewise impede company to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Graphs given up the Displays D and E.

TWOS Analysis

2 analysis can be used to derive various techniques based on the SWOT Analysis given above. A brief summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious items by big quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the company. It might likewise provide Business a long term competitive advantage over its rivals.
The worldwide expansion of Business need to be focused on market recording of developing nations by growth, drawing in more customers through customer's loyalty. As developing nations are more populated than developed nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisChad Cameroon Petroleum Development And Pipeline Project B ought to do careful acquisition and merger of organizations, as it could affect the customer's and society's perceptions about Business. It ought to get and combine with those companies which have a market reputation of healthy and healthy companies. It would improve the understandings of consumers about Business.
Business must not only spend its R&D on innovation, instead of it must also concentrate on the R&D spending over assessment of cost of numerous healthy products. This would increase expense efficiency of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not just establishing however likewise to industrialized nations. It must expand its circle to various nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Chad Cameroon Petroleum Development And Pipeline Project B must carefully manage its acquisitions to prevent the danger of misunderstanding from the consumers about Business. It should obtain and combine with those countries having a goodwill of being a healthy company in the market. This would not just enhance the perception of consumers about Business but would likewise increase the sales, profit margins and market share of Business. It would also allow the business to utilize its prospective resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on four aspects; age, gender, income and occupation. For example, Business produces numerous products associated with infants i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary products. Chad Cameroon Petroleum Development And Pipeline Project B products are quite budget-friendly by practically all levels, however its significant targeted customers, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its existence in practically 86 nations. Its geographical segmentation is based upon 2 primary aspects i.e. typical income level of the customer along with the climate of the area. For example, Singapore Business Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the customer. For example, Business 3 in 1 Coffee target those clients whose lifestyle is rather busy and do not have much time.

Behavioral Segmentation

Chad Cameroon Petroleum Development And Pipeline Project B behavioral division is based upon the attitude understanding and awareness of the client. Its extremely healthy items target those consumers who have a health mindful attitude towards their consumptions.

Chad Cameroon Petroleum Development And Pipeline Project B Alternatives

In order to sustain the brand name in the market and keep the client intact with the brand, there are two choices:
Option: 1
The Business needs to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the business, increasing the wealth of the company. However, spending on R&D would be sunk cost.
2. The company can resell the acquired systems in the market, if it fails to implement its strategy. Quantity spend on the R&D could not be revived, and it will be thought about completely sunk cost, if it do not give prospective results.
3. Spending on R&D supply slow growth in sales, as it takes long time to present an item. Nevertheless, acquisitions supply fast outcomes, as it supply the company already established item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to face misconception of consumers about Business core worths of healthy and healthy products.
2 Large spending on acquisitions than R&D would send out a signal of company's inadequacy of establishing ingenious products, and would results in consumer's frustration.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are currently present in the market, making company unable to introduce brand-new ingenious items.
Option: 2.
The Business must invest more on its R&D rather than acquisitions.
1. It would enable the company to produce more innovative items.
2. It would offer the company a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by presenting those products which can be provided to a totally brand-new market segment.
4. Innovative products will supply long term advantages and high market share in long term.
1. It would reduce the earnings margins of the company.
2. In case of failure, the whole spending on R&D would be considered as sunk cost, and would impact the business at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might provide a negative signal to the financiers, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce brand-new ingenious products with less threat of converting the costs on R&D into sunk cost.
2. It would offer a favorable signal to the financiers, as the general properties of the business would increase with its significant R&D spending.
3. It would not impact the profit margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's overall wealth as well as in regards to ingenious products.
1. Danger of conversion of R&D costs into sunk cost, higher than alternative 1 lower than alternative 2.
2. Threat of misunderstanding about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less variety of ingenious items than alternative 2 and high variety of ingenious products than alternative 1.

Chad Cameroon Petroleum Development And Pipeline Project B Conclusion

RecommendationsIt has actually institutionalized its techniques and culture to align itself with the market changes and client behavior, which has actually eventually permitted it to sustain its market share. Business has established substantial market share and brand identity in the urban markets, it is suggested that the company should focus on the rural areas in terms of establishing brand name loyalty, awareness, and equity, such can be done by developing a particular brand name allotment method through trade marketing techniques, that draw clear difference between Chad Cameroon Petroleum Development And Pipeline Project B products and other rival items.

Chad Cameroon Petroleum Development And Pipeline Project B Exhibits

PESTEL Analysis
Governmental support

Changing requirements of worldwide food.
Enhanced market share.
Altering perception towards healthier items
Improvements in R&D and QA divisions.

Intro of E-marketing.
No such effect as it is good.
Worries over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible given that 5000
Greatest after Service with much less growth than Organisation 4th Lowest
R&D Spending Highest because 2006 Highest possible after Business 6th Cheapest
Net Profit Margin Highest possible given that 2009 with quick development from 2003 to 2012 Because of sale of Alcon in 2019. Almost equal to Kraft Foods Unification Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition and wellness aspect Highest possible variety of brands with lasting practices Biggest confectionary as well as processed foods brand name in the world Biggest dairy products and bottled water brand on the planet
Segmentation Middle and also upper center level consumers worldwide Individual consumers together with household team Every age and Revenue Customer Teams Middle and top center level consumers worldwide
Number of Brands 2nd 1st 7th 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 33277 169686 567782 885223 485557
Net Profit Margin 3.72% 8.22% 18.43% 1.84% 98.99%
EPS (Earning Per Share) 77.66 9.86 9.62 6.86 63.93
Total Asset 196853 487274 923156 492331 92393
Total Debt 72793 16684 48633 85147 53425
Debt Ratio 16% 69% 57% 85% 77%
R&D Spending 4673 8594 5828 1194 9444
R&D Spending as % of Sales 2.53% 9.52% 3.93% 4.26% 1.28%

Chad Cameroon Petroleum Development And Pipeline Project B Executive Summary Chad Cameroon Petroleum Development And Pipeline Project B Swot Analysis Chad Cameroon Petroleum Development And Pipeline Project B Vrio Analysis Chad Cameroon Petroleum Development And Pipeline Project B Pestel Analysis
Chad Cameroon Petroleum Development And Pipeline Project B Porters Analysis Chad Cameroon Petroleum Development And Pipeline Project B Recommendations