Activity Based Management At Ws Industries A Case Study Analysis

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Business is currently one of the greatest food chains worldwide. It was founded by Henri Activity Based Management At Ws Industries A in 1866, a German Pharmacist who initially introduced "FarineLactee"; a combination of flour and milk to feed babies and decrease mortality rate.
Business is now a multinational company. Unlike other multinational business, it has senior executives from various countries and tries to make choices considering the entire world. Activity Based Management At Ws Industries A currently has more than 500 factories worldwide and a network spread throughout 86 nations.


The function of Activity Based Management At Ws Industries A Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. It wants to help the world in forming a healthy and much better future for it. It likewise wishes to encourage people to live a healthy life. While making certain that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Activity Based Management At Ws Industries A's vision is to offer its clients with food that is healthy, high in quality and safe to consume. Business visualizes to establish a well-trained labor force which would help the company to grow


Activity Based Management At Ws Industries A's objective is that as currently, it is the leading business in the food market, it believes in 'Good Food, Excellent Life". Its mission is to offer its consumers with a variety of choices that are healthy and best in taste also. It is focused on supplying the best food to its consumers throughout the day and night.


Business has a wide range of items that it offers to its clients. Its products include food for babies, cereals, dairy products, treats, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 workers. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the company has actually put down its goals and objectives. These objectives and goals are noted below.
• One goal of the business is to reach absolutely no garbage dump status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another goal of Activity Based Management At Ws Industries A is to waste minimum food during production. Most often, the food produced is squandered even prior to it reaches the clients.
• Another thing that Business is working on is to improve its product packaging in such a method that it would help it to lower the above-mentioned complications and would likewise guarantee the shipment of high quality of its products to its consumers.
• Meet international standards of the environment.
• Build a relationship based upon trust with its customers, company partners, staff members, and government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H. There is a need to focus more on the sales then the development technology. Otherwise, it might lead to the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business method is based on the idea of Nutritious, Health and Wellness (NHW). This technique handles the concept to bringing modification in the consumer choices about food and making the food stuff much healthier worrying about the health issues.
The vision of this strategy is based upon the secret technique i.e. 60/40+ which just suggests that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be made with additional dietary value in contrast to all other products in market getting it a plus on its dietary material.
This technique was adopted to bring more delicious plus healthy foods and drinks in market than ever. In competitors with other business, with an objective of maintaining its trust over clients as Business Business has actually gotten more trusted by costumers.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing actual quantity of costs shows that the sales are increasing at a higher rate than its R&D costs, and allow the company to more spend on R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indicator also reveals a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing financial obligation ratio present a hazard of default of Business to its financiers and could lead a decreasing share prices. In terms of increasing financial obligation ratio, the firm must not invest much on R&D and ought to pay its present debts to decrease the threat for investors.
The increasing risk of investors with increasing financial obligation ratio and decreasing share costs can be observed by huge decline of EPS of Activity Based Management At Ws Industries A stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception building of consumers. This slow development also impede company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be used to obtain numerous strategies based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business must present more innovative products by big amount of R&D Spending and mergers and acquisitions. It could increase the market share of Business and increase the revenue margins for the company. It might also provide Business a long term competitive advantage over its rivals.
The global growth of Business should be concentrated on market recording of developing countries by growth, bring in more customers through client's commitment. As developing nations are more populated than industrialized nations, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisActivity Based Management At Ws Industries A ought to do mindful acquisition and merger of organizations, as it might affect the consumer's and society's understandings about Business. It must get and merge with those companies which have a market reputation of healthy and nutritious business. It would improve the understandings of customers about Business.
Business needs to not only spend its R&D on innovation, instead of it must likewise concentrate on the R&D spending over examination of expense of numerous healthy items. This would increase expense efficiency of its products, which will lead to increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business needs to transfer to not only developing however likewise to developed nations. It should widens its geographical growth. This large geographical expansion towards establishing and established countries would reduce the risk of possible losses in times of instability in numerous countries. It needs to expand its circle to numerous nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It needs to obtain and combine with those nations having a goodwill of being a healthy company in the market. It would likewise make it possible for the company to utilize its possible resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based on four aspects; age, gender, earnings and profession. Business produces several products related to infants i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary items. Activity Based Management At Ws Industries A products are quite affordable by practically all levels, but its major targeted customers, in regards to income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in almost 86 nations. Its geographical division is based upon two primary aspects i.e. typical income level of the consumer in addition to the climate of the area. For example, Singapore Business Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and lifestyle of the client. Business 3 in 1 Coffee target those customers whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Activity Based Management At Ws Industries A behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. Its highly healthy items target those clients who have a health conscious mindset towards their usages.

Activity Based Management At Ws Industries A Alternatives

In order to sustain the brand name in the market and keep the customer intact with the brand name, there are two alternatives:
Option: 1
The Business ought to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the business. Costs on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it stops working to implement its technique. However, quantity spend on the R&D might not be revived, and it will be thought about entirely sunk cost, if it do not offer possible outcomes.
3. Spending on R&D offer sluggish growth in sales, as it takes very long time to introduce an item. However, acquisitions offer quick outcomes, as it supply the company already established item, which can be marketed not long after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to face misunderstanding of customers about Business core worths of healthy and healthy items.
2 Big spending on acquisitions than R&D would send out a signal of business's ineffectiveness of developing ingenious items, and would lead to customer's frustration too.
3. Large acquisitions than R&D would extend the product line of the business by the items which are currently present in the market, making business unable to introduce new innovative products.
Alternative: 2.
The Company must invest more on its R&D instead of acquisitions.
1. It would allow the business to produce more innovative items.
2. It would supply the business a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by presenting those products which can be provided to an entirely new market section.
4. Ingenious items will offer long term benefits and high market share in long run.
1. It would decrease the profit margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk cost, and would affect the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might provide a negative signal to the financiers, and could result I declining stock costs.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to present new innovative items with less danger of transforming the spending on R&D into sunk expense.
2. It would offer a positive signal to the financiers, as the overall possessions of the company would increase with its significant R&D costs.
3. It would not impact the revenue margins of the business at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the business's total wealth in addition to in terms of innovative products.
1. Risk of conversion of R&D spending into sunk expense, greater than alternative 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative items than alternative 2 and high number of innovative products than alternative 1.

Activity Based Management At Ws Industries A Conclusion

RecommendationsIt has institutionalised its techniques and culture to align itself with the market modifications and client habits, which has ultimately allowed it to sustain its market share. Business has established substantial market share and brand name identity in the metropolitan markets, it is suggested that the company ought to focus on the rural areas in terms of developing brand loyalty, awareness, and equity, such can be done by creating a particular brand allowance technique through trade marketing tactics, that draw clear distinction in between Activity Based Management At Ws Industries A items and other rival items.

Activity Based Management At Ws Industries A Exhibits

PESTEL Analysis
Governmental support

Altering criteria of global food.
Improved market share.
Changing understanding in the direction of healthier items
Improvements in R&D and also QA departments.

Introduction of E-marketing.
No such influence as it is beneficial.
Worries over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest considering that 8000
Highest after Business with less development than Service 4th Lowest
R&D Spending Highest possible because 2005 Highest possible after Company 4th Most affordable
Net Profit Margin Greatest given that 2006 with quick growth from 2001 to 2017 As a result of sale of Alcon in 2012. Almost equal to Kraft Foods Incorporation Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as wellness variable Greatest number of brand names with lasting methods Largest confectionary as well as refined foods brand worldwide Largest dairy products and bottled water brand name on the planet
Segmentation Middle and also top middle degree consumers worldwide Specific consumers together with house team All age and Income Client Groups Center as well as upper center level customers worldwide
Number of Brands 5th 8th 1st 5th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 66512 524871 421887 851135 188611
Net Profit Margin 7.86% 2.32% 23.12% 3.64% 43.84%
EPS (Earning Per Share) 87.84 6.51 9.99 7.56 47.32
Total Asset 935999 621858 661969 363317 58534
Total Debt 59354 38153 84235 26351 64115
Debt Ratio 33% 52% 57% 98% 31%
R&D Spending 2989 2897 3882 2671 1219
R&D Spending as % of Sales 5.43% 6.15% 3.36% 3.94% 5.56%

Activity Based Management At Ws Industries A Executive Summary Activity Based Management At Ws Industries A Swot Analysis Activity Based Management At Ws Industries A Vrio Analysis Activity Based Management At Ws Industries A Pestel Analysis
Activity Based Management At Ws Industries A Porters Analysis Activity Based Management At Ws Industries A Recommendations