With the deep analysis of the above options, it is advised that the company should choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and ingenious products in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share rates too, as investors want to invest more in companies with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Technique can be executed efficiently by establishing certain short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Activity Based Management At Ws Industries A ought to perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create the majority of its revenue.
• Evaluate the present target market along with the market segment which is not consist of in the business's circle.
• Analyze the existing financial information to measure the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to deal with. Get most favorable companies with a strong commitment to health, to build the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Activity Based Management At Ws Industries A values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste factor, as the base for the Activity Based Management At Ws Industries A as a company producing healthy items has been built under midterm plan and now the business might move towards taste element also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
