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Business is currently one of the most significant food chains worldwide. It was established by Henri Walnut Venture Associates A Rbs Group Investment Memorandum in 1866, a German Pharmacist who first introduced "FarineLactee"; a combination of flour and milk to feed infants and reduce mortality rate.
Business is now a multinational company. Unlike other international companies, it has senior executives from different countries and tries to make decisions thinking about the whole world. Walnut Venture Associates A Rbs Group Investment Memorandum currently has more than 500 factories worldwide and a network spread throughout 86 countries.


The purpose of Business Corporation is to improve the quality of life of people by playing its part and supplying healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Walnut Venture Associates A Rbs Group Investment Memorandum's vision is to provide its consumers with food that is healthy, high in quality and safe to consume. Business pictures to establish a well-trained labor force which would help the company to grow


Walnut Venture Associates A Rbs Group Investment Memorandum's mission is that as presently, it is the leading company in the food market, it thinks in 'Great Food, Great Life". Its objective is to supply its consumers with a range of options that are healthy and best in taste. It is focused on supplying the best food to its consumers throughout the day and night.


Business has a large range of items that it uses to its consumers. Its products consist of food for babies, cereals, dairy items, snacks, chocolates, food for animal and bottled water. It has around four hundred and fifty (450) factories around the world and around 328,000 staff members. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Remembering the vision and mission of the corporation, the business has actually laid down its goals and objectives. These objectives and goals are noted below.
• One objective of the company is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another objective of Walnut Venture Associates A Rbs Group Investment Memorandum is to waste minimum food throughout production. Usually, the food produced is wasted even before it reaches the clients.
• Another thing that Business is working on is to enhance its packaging in such a way that it would help it to reduce those issues and would also guarantee the shipment of high quality of its items to its clients.
• Meet international standards of the environment.
• Build a relationship based on trust with its customers, organisation partners, workers, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H. There is a need to focus more on the sales then the development technology. Otherwise, it may lead to the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based on the principle of Nutritious, Health and Health (NHW). This method handles the concept to bringing modification in the customer preferences about food and making the food things healthier worrying about the health concerns.
The vision of this method is based on the key approach i.e. 60/40+ which merely implies that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be manufactured with extra dietary value in contrast to all other items in market getting it a plus on its nutritional content.
This strategy was adopted to bring more delicious plus nutritious foods and beverages in market than ever. In competition with other business, with an intent of retaining its trust over customers as Business Company has gotten more relied on by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and permit the company to more spend on R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This sign also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio pose a hazard of default of Business to its investors and might lead a decreasing share costs. In terms of increasing debt ratio, the firm must not invest much on R&D and should pay its existing financial obligations to decrease the risk for financiers.
The increasing danger of investors with increasing debt ratio and declining share rates can be observed by substantial decline of EPS of Walnut Venture Associates A Rbs Group Investment Memorandum stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This sluggish growth also impede company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Graphs given in the Displays D and E.

TWOS Analysis

TWOS analysis can be used to derive numerous techniques based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to introduce more ingenious products by large quantity of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the business. It might likewise provide Business a long term competitive advantage over its rivals.
The international growth of Business must be concentrated on market recording of establishing countries by growth, attracting more clients through consumer's loyalty. As establishing nations are more populated than developed nations, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisWalnut Venture Associates A Rbs Group Investment Memorandum needs to do mindful acquisition and merger of organizations, as it could affect the client's and society's understandings about Business. It needs to get and merge with those companies which have a market track record of healthy and nutritious companies. It would improve the perceptions of customers about Business.
Business ought to not just spend its R&D on innovation, rather than it should also concentrate on the R&D costs over evaluation of expense of numerous nutritious products. This would increase cost performance of its items, which will lead to increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing however also to developed nations. It should expands its geographical growth. This broad geographical expansion towards developing and developed countries would lower the risk of prospective losses in times of instability in various nations. It needs to expand its circle to various countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Walnut Venture Associates A Rbs Group Investment Memorandum ought to sensibly control its acquisitions to avoid the threat of mistaken belief from the consumers about Business. It must get and combine with those nations having a goodwill of being a healthy company in the market. This would not only improve the understanding of consumers about Business but would likewise increase the sales, earnings margins and market share of Business. It would also allow the business to utilize its possible resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on 4 elements; age, gender, income and profession. For instance, Business produces several items connected to infants i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Walnut Venture Associates A Rbs Group Investment Memorandum items are rather budget friendly by almost all levels, however its significant targeted customers, in terms of earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 nations. Its geographical division is based upon 2 primary elements i.e. average earnings level of the customer as well as the climate of the region. For instance, Singapore Business Company's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and life style of the client. For instance, Business 3 in 1 Coffee target those customers whose lifestyle is quite hectic and don't have much time.

Behavioral Segmentation

Walnut Venture Associates A Rbs Group Investment Memorandum behavioral division is based upon the mindset knowledge and awareness of the customer. Its extremely nutritious products target those clients who have a health mindful mindset towards their intakes.

Walnut Venture Associates A Rbs Group Investment Memorandum Alternatives

In order to sustain the brand in the market and keep the client intact with the brand name, there are 2 choices:
Option: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall assets of the company, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The company can resell the obtained units in the market, if it stops working to execute its technique. Amount spend on the R&D could not be restored, and it will be considered entirely sunk cost, if it do not provide potential outcomes.
3. Investing in R&D offer sluggish development in sales, as it takes very long time to introduce an item. Acquisitions provide quick results, as it supply the business already established item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to deal with misunderstanding of consumers about Business core worths of healthy and healthy items.
2 Large costs on acquisitions than R&D would send a signal of business's inefficiency of establishing innovative products, and would lead to customer's discontentment too.
3. Large acquisitions than R&D would extend the line of product of the company by the products which are already present in the market, making company unable to present brand-new ingenious products.
Alternative: 2.
The Business should spend more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more ingenious items.
2. It would supply the business a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by presenting those products which can be used to an entirely new market segment.
4. Ingenious items will offer long term benefits and high market share in long run.
1. It would decrease the profit margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk cost, and would affect the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the investors, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to present brand-new ingenious products with less risk of converting the spending on R&D into sunk expense.
2. It would supply a positive signal to the financiers, as the overall properties of the company would increase with its considerable R&D costs.
3. It would not affect the profit margins of the business at a large rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's total wealth in addition to in terms of innovative items.
1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less variety of innovative items than alternative 2 and high variety of innovative items than alternative 1.

Walnut Venture Associates A Rbs Group Investment Memorandum Conclusion

RecommendationsIt has actually institutionalized its strategies and culture to align itself with the market changes and consumer behavior, which has ultimately permitted it to sustain its market share. Business has actually developed significant market share and brand identity in the urban markets, it is suggested that the company ought to focus on the rural areas in terms of developing brand name loyalty, awareness, and equity, such can be done by developing a specific brand name allowance method through trade marketing tactics, that draw clear distinction in between Walnut Venture Associates A Rbs Group Investment Memorandum items and other rival items.

Walnut Venture Associates A Rbs Group Investment Memorandum Exhibits

PESTEL Analysis
Governmental support

Changing criteria of worldwide food.
Improved market share.
Altering assumption in the direction of much healthier items
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such impact as it is favourable.
Issues over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 3000
Highest after Business with less growth than Business 3rd Lowest
R&D Spending Greatest given that 2003 Greatest after Company 3rd Cheapest
Net Profit Margin Greatest considering that 2007 with rapid growth from 2008 to 2019 Because of sale of Alcon in 2011. Virtually equal to Kraft Foods Unification Almost equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as health element Highest possible number of brands with sustainable techniques Biggest confectionary as well as processed foods brand worldwide Largest milk products as well as bottled water brand name worldwide
Segmentation Center as well as upper center level consumers worldwide Individual customers together with home group All age and Revenue Client Teams Middle and top middle degree consumers worldwide
Number of Brands 8th 8th 4th 6th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 91862 139131 756462 952143 247621
Net Profit Margin 4.48% 4.24% 37.19% 1.98% 58.77%
EPS (Earning Per Share) 67.97 9.63 6.91 3.88 79.51
Total Asset 199834 494223 812851 435739 42312
Total Debt 23624 83216 36579 47821 34778
Debt Ratio 11% 95% 45% 68% 41%
R&D Spending 3141 4227 5461 2817 5377
R&D Spending as % of Sales 6.29% 3.45% 3.42% 8.91% 7.81%

Walnut Venture Associates A Rbs Group Investment Memorandum Executive Summary Walnut Venture Associates A Rbs Group Investment Memorandum Swot Analysis Walnut Venture Associates A Rbs Group Investment Memorandum Vrio Analysis Walnut Venture Associates A Rbs Group Investment Memorandum Pestel Analysis
Walnut Venture Associates A Rbs Group Investment Memorandum Porters Analysis Walnut Venture Associates A Rbs Group Investment Memorandum Recommendations