With the deep analysis of the above alternatives, it is recommended that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share rates also, as investors want to invest more in companies with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by developing specific short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Walnut Venture Associates A Rbs Group Investment Memorandum ought to perform numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate most of its profits.
• Analyze the existing target market in addition to the marketplace sector which is not consist of in the business's circle.
• Analyze the current financial information to measure the amount that should be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Walnut Venture Associates A Rbs Group Investment Memorandum values and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Walnut Venture Associates A Rbs Group Investment Memorandum as a company producing healthy products has actually been constructed under midterm strategy and now the business could move towards taste factor also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
