The Man In The Mirror B Case Study Analysis

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The Man In The Mirror B Case Study Analysis

The Man In The Mirror B is presently among the biggest food chains worldwide. It was established by Chicago Booth in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed infants and reduce mortality rate. At the very same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Company. The 2 ended up being rivals in the beginning however later on combined in 1905, resulting in the birth of The Man In The Mirror B.
Business is now a multinational company. Unlike other international business, it has senior executives from various nations and tries to make decisions thinking about the entire world. The Man In The Mirror B currently has more than 500 factories worldwide and a network spread throughout 86 countries.


The function of Business Corporation is to boost the quality of life of individuals by playing its part and providing healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a better and healthy future


The Man In The Mirror B's vision is to offer its consumers with food that is healthy, high in quality and safe to eat. It wishes to be ingenious and simultaneously comprehend the needs and requirements of its clients. Its vision is to grow fast and supply products that would satisfy the needs of each age group. The Man In The Mirror B visualizes to develop a trained labor force which would help the company to grow


The Man In The Mirror B's objective is that as currently, it is the leading company in the food industry, it believes in 'Great Food, Excellent Life". Its objective is to provide its consumers with a range of options that are healthy and best in taste. It is focused on offering the very best food to its clients throughout the day and night.


The Man In The Mirror B has a large range of items that it uses to its consumers. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the business has put down its objectives and objectives. These goals and objectives are noted below.
• One objective of the company is to reach zero garbage dump status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another objective of The Man In The Mirror B is to lose minimum food during production. Usually, the food produced is lost even before it reaches the consumers.
• Another thing that Business is working on is to enhance its product packaging in such a method that it would help it to decrease the above-mentioned complications and would also guarantee the delivery of high quality of its products to its customers.
• Meet international requirements of the environment.
• Build a relationship based upon trust with its customers, company partners, staff members, and government.

Critical Issues

Recently, Business Business is focusing more towards the method of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW technique. Nevertheless, the target of the business is not achieved as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Display H. There is a need to focus more on the sales then the innovation technology. Otherwise, it might result in the decreased earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business strategy is based upon the idea of Nutritious, Health and Wellness (NHW). This technique handles the concept to bringing change in the consumer choices about food and making the food things much healthier concerning about the health concerns.
The vision of this method is based on the secret method i.e. 60/40+ which simply implies that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional value. The products will be made with additional nutritional value in contrast to all other items in market gaining it a plus on its nutritional content.
This technique was adopted to bring more yummy plus nutritious foods and beverages in market than ever. In competitors with other business, with an objective of keeping its trust over customers as Business Company has gotten more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing actual quantity of costs reveals that the sales are increasing at a greater rate than its R&D spending, and permit the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This sign also shows a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio pose a danger of default of Business to its investors and could lead a declining share rates. Therefore, in regards to increasing debt ratio, the firm should not spend much on R&D and ought to pay its current financial obligations to decrease the danger for financiers.
The increasing threat of investors with increasing financial obligation ratio and decreasing share costs can be observed by substantial decrease of EPS of The Man In The Mirror B stocks.
The sales growth of business is also low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow growth likewise hinder company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Charts given in the Exhibits D and E.

TWOS Analysis

2 analysis can be used to obtain different strategies based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business needs to introduce more innovative items by big amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the business. It might also supply Business a long term competitive advantage over its rivals.
The worldwide expansion of Business need to be concentrated on market capturing of establishing nations by expansion, bring in more consumers through customer's loyalty. As developing countries are more populous than industrialized nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisThe Man In The Mirror B needs to do careful acquisition and merger of organizations, as it might affect the consumer's and society's understandings about Business. It needs to acquire and merge with those business which have a market reputation of healthy and healthy business. It would improve the perceptions of customers about Business.
Business needs to not just spend its R&D on development, rather than it ought to likewise focus on the R&D costs over examination of cost of different nutritious items. This would increase cost effectiveness of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing however also to industrialized nations. It should widen its circle to different nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It must acquire and combine with those countries having a goodwill of being a healthy business in the market. It would likewise enable the business to use its potential resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon four elements; age, gender, earnings and occupation. Business produces several products related to children i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. The Man In The Mirror B products are rather economical by almost all levels, but its major targeted clients, in terms of income level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in practically 86 nations. Its geographical segmentation is based upon two main factors i.e. average income level of the customer along with the climate of the region. Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the customer. For instance, Business 3 in 1 Coffee target those consumers whose lifestyle is quite busy and do not have much time.

Behavioral Segmentation

The Man In The Mirror B behavioral division is based upon the attitude understanding and awareness of the client. Its highly healthy items target those clients who have a health mindful attitude towards their intakes.

The Man In The Mirror B Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand, there are 2 options:
Option: 1
The Business should spend more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the company, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The company can resell the obtained systems in the market, if it fails to implement its method. Nevertheless, quantity invest in the R&D might not be revived, and it will be thought about totally sunk expense, if it do not offer possible results.
3. Investing in R&D supply sluggish growth in sales, as it takes very long time to introduce an item. Acquisitions provide quick results, as it supply the company currently established item, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to deal with misunderstanding of customers about Business core values of healthy and healthy items.
2 Big spending on acquisitions than R&D would send a signal of company's inefficiency of developing ingenious products, and would outcomes in consumer's dissatisfaction.
3. Large acquisitions than R&D would extend the product line of the company by the products which are currently present in the market, making company not able to present new ingenious products.
Alternative: 2.
The Business should spend more on its R&D rather than acquisitions.
1. It would allow the business to produce more ingenious items.
2. It would offer the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by presenting those items which can be offered to a totally brand-new market segment.
4. Ingenious products will supply long term benefits and high market share in long term.
1. It would decrease the revenue margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk cost, and would affect the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the financiers, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to introduce new ingenious products with less risk of converting the spending on R&D into sunk expense.
2. It would supply a favorable signal to the financiers, as the overall properties of the company would increase with its significant R&D spending.
3. It would not impact the earnings margins of the company at a large rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's general wealth along with in regards to innovative items.
1. Danger of conversion of R&D costs into sunk expense, greater than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of ingenious items than alternative 1.

The Man In The Mirror B Conclusion

RecommendationsIt has institutionalized its strategies and culture to align itself with the market changes and customer behavior, which has ultimately allowed it to sustain its market share. Business has established substantial market share and brand name identity in the urban markets, it is advised that the company ought to focus on the rural locations in terms of establishing brand name commitment, awareness, and equity, such can be done by creating a particular brand name allocation method through trade marketing methods, that draw clear distinction between The Man In The Mirror B items and other rival items.

The Man In The Mirror B Exhibits

PESTEL Analysis
Governmental support

Transforming standards of worldwide food.
Enhanced market share. Transforming assumption towards much healthier products Improvements in R&D and also QA departments.

Introduction of E-marketing.
No such effect as it is favourable. Worries over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 1000 Highest possible after Business with less growth than Service 6th Least expensive
R&D Spending Greatest since 2005 Highest after Service 2nd Least expensive
Net Profit Margin Highest possible given that 2002 with fast development from 2004 to 2013 Because of sale of Alcon in 2013. Practically equal to Kraft Foods Incorporation Virtually equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as health factor Greatest number of brands with lasting techniques Largest confectionary as well as refined foods brand name in the world Biggest dairy items and mineral water brand on the planet
Segmentation Middle and also upper middle level customers worldwide Specific customers together with home team Every age and also Income Client Groups Center and upper middle degree customers worldwide
Number of Brands 7th 6th 4th 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 83463 513542 778477 937174 247347
Net Profit Margin 9.77% 9.43% 16.87% 8.32% 77.57%
EPS (Earning Per Share) 85.85 5.15 5.56 9.62 96.74
Total Asset 239498 745449 278935 665162 77897
Total Debt 26295 95633 87985 44237 63868
Debt Ratio 26% 33% 52% 89% 76%
R&D Spending 6675 1456 2836 2751 8448
R&D Spending as % of Sales 4.89% 7.31% 7.24% 8.32% 5.83%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations