The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• The Man In The Mirror B has an experience of about 140 years, making it possible for business to better perform, in different circumstances.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• The Man In The Mirror B has more than 2000 brands, which increase the circle of its target consumers. These brand names include baby foods, animal food, confectionary items, beverages etc. Famous brand names of The Man In The Mirror B include; Maggi, Kit-Kat, Nescafe, etc.
• The Man In The Mirror B has large quantity of spending on R&D as compare to its competitors, making the business to release more ingenious and healthy products. This development provides the company a high competitive position in long term.
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales development and improve market position of The Man In The Mirror B.
• The Man In The Mirror B is a well-known brand name with high customer's loyalty and brand recall. This brand name loyalty of customers increases the opportunities of simple market adoption of various new brand names of The Man In The Mirror B.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give a negative signal to The Man In The Mirror B clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are rather various. It will take long to alter the perception of people ab out The Man In The Mirror B as a business offering healthy and healthy items.
Opportunities
• Introducing more health related products makes it possible for the company to capture the market in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards establishing countries can enhance the The Man In The Mirror B company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of The Man In The Mirror B customers. Teachers can suggest their students to purchase The Man In The Mirror B products.
Threats
• Economic instability in nations, which are the potential markets for The Man In The Mirror B, can create numerous concerns for The Man In The Mirror B.
• Shifting of products from regular to healthier, causes additional expenses and can cause decline business's profit margins.
• As The Man In The Mirror B has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
