The Man In The Mirror A Case Study Analysis

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The Man In The Mirror A Case Study Solution

The Man In The Mirror A is currently among the most significant food cycle worldwide. It was founded by Chicago Booth in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed babies and decrease death rate. At the exact same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The two became competitors initially but in the future combined in 1905, leading to the birth of The Man In The Mirror A.
Business is now a global company. Unlike other international business, it has senior executives from different countries and attempts to make decisions thinking about the whole world. The Man In The Mirror A presently has more than 500 factories worldwide and a network spread across 86 nations.


The purpose of The Man In The Mirror A Corporation is to enhance the lifestyle of people by playing its part and offering healthy food. It wishes to help the world in forming a healthy and much better future for it. It also wishes to motivate people to live a healthy life. While making certain that the business is being successful in the long run, that's how it plays its part for a better and healthy future


The Man In The Mirror A's vision is to provide its consumers with food that is healthy, high in quality and safe to consume. It wishes to be innovative and simultaneously understand the requirements and requirements of its customers. Its vision is to grow fast and supply products that would please the needs of each age group. The Man In The Mirror A imagines to establish a trained workforce which would help the company to grow


The Man In The Mirror A's objective is that as currently, it is the leading business in the food market, it believes in 'Excellent Food, Excellent Life". Its objective is to supply its consumers with a variety of choices that are healthy and best in taste. It is focused on supplying the very best food to its customers throughout the day and night.


The Man In The Mirror A has a wide range of products that it provides to its consumers. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the company has actually laid down its objectives and goals. These goals and objectives are noted below.
• One goal of the business is to reach zero land fill status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the by-products. (Business, aboutus, 2017).
• Another goal of The Man In The Mirror A is to squander minimum food throughout production. Most often, the food produced is wasted even prior to it reaches the customers.
• Another thing that Business is dealing with is to improve its packaging in such a method that it would help it to reduce the above-mentioned problems and would likewise guarantee the delivery of high quality of its products to its customers.
• Meet international standards of the environment.
• Construct a relationship based on trust with its consumers, organisation partners, employees, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business method is based on the principle of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the client choices about food and making the food stuff much healthier concerning about the health problems.
The vision of this technique is based upon the secret technique i.e. 60/40+ which simply implies that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be made with extra nutritional value in contrast to all other items in market acquiring it a plus on its dietary content.
This strategy was embraced to bring more delicious plus nutritious foods and beverages in market than ever. In competitors with other companies, with an objective of retaining its trust over clients as Business Company has gotten more trusted by clients.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D spending, and permit the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a portion of sales is declining. This sign also reveals a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing financial obligation ratio present a threat of default of Business to its financiers and might lead a declining share rates. In terms of increasing financial obligation ratio, the company needs to not invest much on R&D and ought to pay its present financial obligations to decrease the threat for financiers.
The increasing threat of financiers with increasing financial obligation ratio and declining share rates can be observed by substantial decline of EPS of The Man In The Mirror A stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow development likewise hinder business to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be utilized to derive various strategies based on the SWOT Analysis offered above. A short summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to present more innovative items by large quantity of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the company. It could also offer Business a long term competitive advantage over its rivals.
The worldwide expansion of Business must be concentrated on market recording of establishing nations by growth, attracting more consumers through customer's loyalty. As developing countries are more populated than developed nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisThe Man In The Mirror A should do careful acquisition and merger of companies, as it might impact the customer's and society's understandings about Business. It must acquire and combine with those business which have a market reputation of healthy and healthy business. It would improve the perceptions of customers about Business.
Business ought to not just spend its R&D on innovation, instead of it must also concentrate on the R&D spending over assessment of cost of numerous healthy items. This would increase expense performance of its products, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not only establishing however also to developed countries. It ought to broaden its circle to various nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

The Man In The Mirror A should carefully control its acquisitions to prevent the danger of misunderstanding from the consumers about Business. It needs to acquire and combine with those countries having a goodwill of being a healthy company in the market. This would not only improve the perception of consumers about Business however would likewise increase the sales, earnings margins and market share of Business. It would likewise enable the company to use its prospective resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based upon four elements; age, gender, earnings and occupation. Business produces numerous products related to babies i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. The Man In The Mirror A products are quite budget friendly by nearly all levels, however its major targeted clients, in terms of earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is composed of its presence in almost 86 nations. Its geographical division is based upon two main elements i.e. average earnings level of the consumer as well as the environment of the area. Singapore Business Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the client. Business 3 in 1 Coffee target those customers whose life design is quite busy and don't have much time.

Behavioral Segmentation

The Man In The Mirror A behavioral segmentation is based upon the attitude understanding and awareness of the client. For example its extremely nutritious products target those customers who have a health conscious mindset towards their usages.

The Man In The Mirror A Alternatives

In order to sustain the brand name in the market and keep the customer intact with the brand, there are 2 alternatives:
Option: 1
The Company must spend more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the company, increasing the wealth of the company. However, spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it fails to execute its method. Amount invest on the R&D might not be revived, and it will be thought about totally sunk cost, if it do not provide possible outcomes.
3. Investing in R&D supply slow growth in sales, as it takes long period of time to present an item. Acquisitions offer fast results, as it supply the company already established product, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to face mistaken belief of consumers about Business core worths of healthy and nutritious products.
2 Large spending on acquisitions than R&D would send a signal of business's inadequacy of establishing ingenious products, and would results in consumer's dissatisfaction too.
3. Big acquisitions than R&D would extend the line of product of the company by the items which are already present in the market, making company not able to present brand-new ingenious items.
Alternative: 2.
The Business must spend more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more ingenious items.
2. It would supply the company a strong competitive position in the market.
3. It would allow the business to increase its targeted clients by introducing those items which can be provided to an entirely brand-new market section.
4. Ingenious products will offer long term benefits and high market share in long run.
1. It would decrease the earnings margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would impact the business at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of business, which could provide an unfavorable signal to the financiers, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to introduce new ingenious products with less threat of transforming the costs on R&D into sunk expense.
2. It would offer a favorable signal to the investors, as the total properties of the company would increase with its substantial R&D costs.
3. It would not impact the revenue margins of the company at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's total wealth in addition to in regards to ingenious items.
1. Danger of conversion of R&D costs into sunk expense, higher than option 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of ingenious products than alternative 1.

The Man In The Mirror A Conclusion

RecommendationsIt has institutionalized its methods and culture to align itself with the market modifications and client behavior, which has actually eventually permitted it to sustain its market share. Business has developed considerable market share and brand identity in the urban markets, it is advised that the company must focus on the rural locations in terms of developing brand loyalty, awareness, and equity, such can be done by developing a specific brand allowance strategy through trade marketing methods, that draw clear difference in between The Man In The Mirror A items and other competitor items.

The Man In The Mirror A Exhibits

PESTEL Analysis
Governmental assistance

Transforming criteria of global food.
Enhanced market share. Altering understanding towards much healthier products Improvements in R&D and QA divisions.

Intro of E-marketing.
No such influence as it is favourable. Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest given that 5000 Highest after Business with less development than Organisation 4th Least expensive
R&D Spending Highest considering that 2008 Highest after Company 3rd Lowest
Net Profit Margin Highest because 2002 with fast growth from 2005 to 2016 Due to sale of Alcon in 2017. Virtually equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment and health element Greatest variety of brands with lasting practices Biggest confectionary and also refined foods brand name worldwide Largest dairy items as well as bottled water brand name in the world
Segmentation Middle as well as top center degree consumers worldwide Individual customers together with house group All age and Revenue Customer Teams Middle as well as upper middle level customers worldwide
Number of Brands 8th 1st 8th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 17317 993117 916825 798785 289312
Net Profit Margin 3.66% 2.62% 27.63% 7.66% 61.98%
EPS (Earning Per Share) 85.84 8.89 8.33 2.35 46.66
Total Asset 486389 242843 997278 935279 96944
Total Debt 39349 32583 77239 32824 31732
Debt Ratio 58% 78% 77% 11% 63%
R&D Spending 5451 1283 9653 2357 4745
R&D Spending as % of Sales 5.93% 3.22% 5.78% 4.22% 7.13%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations