With the deep analysis of the above options, it is recommended that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share rates also, as financiers want to invest more in companies with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing certain short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy The Man In The Mirror A should perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create most of its earnings.
• Examine the current target market along with the market sector which is not include in the company's circle.
• Analyze the present financial data to determine the quantity that ought to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to understand that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to develop the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about The Man In The Mirror A worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste aspect, as the base for the The Man In The Mirror A as a business producing healthy products has been developed under midterm strategy and now the business might move towards taste factor also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
