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Sound Move A The Debate Over Seattles Regional Transit System is currently one of the most significant food cycle worldwide. It was founded by Chicago Booth in 1866, a German Pharmacist who first released "FarineLactee"; a combination of flour and milk to feed infants and reduce mortality rate. At the exact same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Business. The two became rivals in the beginning but in the future merged in 1905, leading to the birth of Sound Move A The Debate Over Seattles Regional Transit System.
Business is now a multinational company. Unlike other international companies, it has senior executives from different nations and tries to make choices considering the entire world. Sound Move A The Debate Over Seattles Regional Transit System currently has more than 500 factories around the world and a network spread across 86 countries.


The purpose of Business Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a much better and healthy future


Sound Move A The Debate Over Seattles Regional Transit System's vision is to supply its customers with food that is healthy, high in quality and safe to eat. Business envisions to develop a trained workforce which would help the company to grow


Sound Move A The Debate Over Seattles Regional Transit System's mission is that as presently, it is the leading company in the food market, it thinks in 'Great Food, Great Life". Its objective is to supply its customers with a range of choices that are healthy and finest in taste as well. It is focused on providing the very best food to its clients throughout the day and night.


Sound Move A The Debate Over Seattles Regional Transit System has a large variety of items that it provides to its customers. In 2011, Business was noted as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has laid down its objectives and goals. These goals and goals are listed below.
• One objective of the business is to reach zero landfill status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Sound Move A The Debate Over Seattles Regional Transit System is to waste minimum food during production. Most often, the food produced is lost even before it reaches the consumers.
• Another thing that Business is working on is to improve its packaging in such a method that it would help it to reduce those complications and would likewise ensure the delivery of high quality of its items to its consumers.
• Meet worldwide standards of the environment.
• Develop a relationship based upon trust with its customers, organisation partners, workers, and government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based on the idea of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing change in the consumer choices about food and making the food things healthier concerning about the health problems.
The vision of this method is based on the secret technique i.e. 60/40+ which just indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary value. The products will be manufactured with extra nutritional value in contrast to all other products in market gaining it a plus on its nutritional content.
This strategy was adopted to bring more tasty plus healthy foods and drinks in market than ever. In competitors with other business, with an intent of maintaining its trust over customers as Business Business has actually acquired more relied on by customers.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing real amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and permit the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a portion of sales is declining. This indicator also shows a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing debt ratio posture a threat of default of Business to its financiers and could lead a declining share costs. Therefore, in regards to increasing debt ratio, the company ought to not spend much on R&D and needs to pay its present financial obligations to reduce the danger for financiers.
The increasing danger of financiers with increasing debt ratio and decreasing share costs can be observed by big decrease of EPS of Sound Move A The Debate Over Seattles Regional Transit System stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish growth likewise prevent company to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Graphs given up the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be utilized to obtain various strategies based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative products by big amount of R&D Costs and mergers and acquisitions. It could increase the market share of Business and increase the profit margins for the business. It might also supply Business a long term competitive advantage over its competitors.
The worldwide growth of Business ought to be focused on market recording of establishing countries by growth, drawing in more customers through consumer's loyalty. As developing nations are more populous than industrialized countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisSound Move A The Debate Over Seattles Regional Transit System needs to do mindful acquisition and merger of organizations, as it could affect the customer's and society's perceptions about Business. It needs to get and merge with those business which have a market credibility of healthy and healthy business. It would improve the understandings of customers about Business.
Business needs to not only spend its R&D on development, rather than it ought to likewise concentrate on the R&D costs over assessment of expense of different healthy products. This would increase cost performance of its products, which will result in increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business ought to relocate to not just developing but likewise to developed countries. It needs to widens its geographical growth. This wide geographical expansion towards establishing and established nations would reduce the threat of possible losses in times of instability in different countries. It should widen its circle to various countries like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It must get and merge with those countries having a goodwill of being a healthy company in the market. It would likewise allow the business to use its prospective resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on four elements; age, gender, income and profession. For example, Business produces numerous products associated with babies i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Sound Move A The Debate Over Seattles Regional Transit System items are rather affordable by almost all levels, however its significant targeted clients, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 nations. Its geographical division is based upon two main aspects i.e. average income level of the consumer in addition to the climate of the region. For example, Singapore Business Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and life style of the consumer. Business 3 in 1 Coffee target those clients whose life style is rather busy and do not have much time.

Behavioral Segmentation

Sound Move A The Debate Over Seattles Regional Transit System behavioral segmentation is based upon the mindset understanding and awareness of the client. Its highly healthy items target those customers who have a health conscious attitude towards their usages.

Sound Move A The Debate Over Seattles Regional Transit System Alternatives

In order to sustain the brand in the market and keep the customer undamaged with the brand, there are two options:
Alternative: 1
The Business ought to invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall properties of the company, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The business can resell the obtained units in the market, if it stops working to execute its strategy. Nevertheless, quantity invest in the R&D could not be restored, and it will be considered entirely sunk cost, if it do not offer potential results.
3. Investing in R&D provide slow growth in sales, as it takes long period of time to introduce an item. Acquisitions provide quick results, as it provide the company already developed item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the business to face mistaken belief of customers about Business core worths of healthy and nutritious products.
2 Big costs on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious products, and would lead to consumer's dissatisfaction as well.
3. Large acquisitions than R&D would extend the line of product of the business by the items which are currently present in the market, making company unable to present brand-new ingenious products.
Option: 2.
The Company ought to spend more on its R&D rather than acquisitions.
1. It would enable the company to produce more innovative items.
2. It would supply the business a strong competitive position in the market.
3. It would allow the business to increase its targeted customers by presenting those items which can be offered to an entirely new market sector.
4. Ingenious items will supply long term advantages and high market share in long run.
1. It would decrease the profit margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk expense, and would impact the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might provide an unfavorable signal to the financiers, and might result I declining stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to present brand-new ingenious items with less risk of transforming the spending on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the total properties of the business would increase with its significant R&D costs.
3. It would not affect the earnings margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's general wealth in addition to in regards to innovative products.
1. Threat of conversion of R&D spending into sunk expense, higher than option 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less number of innovative products than alternative 2 and high variety of innovative products than alternative 1.

Sound Move A The Debate Over Seattles Regional Transit System Conclusion

RecommendationsBusiness has actually remained the leading market player for more than a decade. It has institutionalised its strategies and culture to align itself with the marketplace modifications and customer habits, which has eventually permitted it to sustain its market share. Though, Business has established substantial market share and brand name identity in the city markets, it is suggested that the company ought to concentrate on the rural areas in regards to establishing brand name loyalty, awareness, and equity, such can be done by creating a specific brand allocation strategy through trade marketing methods, that draw clear distinction between Sound Move A The Debate Over Seattles Regional Transit System items and other competitor items. Sound Move A The Debate Over Seattles Regional Transit System needs to utilize its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will permit the business to develop brand name equity for freshly presented and already produced products on a higher platform, making the effective use of resources and brand name image in the market.

Sound Move A The Debate Over Seattles Regional Transit System Exhibits

PESTEL Analysis
Governmental support

Changing requirements of worldwide food.
Boosted market share. Transforming understanding towards much healthier items Improvements in R&D and QA departments.

Introduction of E-marketing.
No such influence as it is beneficial. Worries over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest because 2000 Greatest after Business with much less growth than Service 7th Most affordable
R&D Spending Highest considering that 2002 Highest possible after Business 6th Least expensive
Net Profit Margin Highest since 2008 with fast growth from 2008 to 2017 Due to sale of Alcon in 2015. Almost equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health factor Greatest variety of brand names with sustainable methods Biggest confectionary as well as processed foods brand name worldwide Biggest dairy items and also mineral water brand in the world
Segmentation Center as well as top middle degree customers worldwide Private consumers together with home team Any age as well as Earnings Client Teams Center and also upper middle degree consumers worldwide
Number of Brands 7th 7th 6th 5th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 86114 115421 992776 295314 724551
Net Profit Margin 1.53% 4.36% 14.86% 8.28% 43.27%
EPS (Earning Per Share) 11.17 6.53 9.85 5.53 29.33
Total Asset 289693 285363 681925 792221 53314
Total Debt 12531 44742 48335 68557 37732
Debt Ratio 34% 31% 41% 32% 15%
R&D Spending 6962 8664 3446 8428 6883
R&D Spending as % of Sales 9.43% 3.83% 5.31% 8.54% 8.32%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations