Sound Move A The Debate Over Seattles Regional Transit System Case Study Analysis

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Sound Move A The Debate Over Seattles Regional Transit System is currently one of the greatest food chains worldwide. It was established by Chicago Booth in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed babies and decrease mortality rate. At the exact same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Company. The 2 became rivals at first however in the future merged in 1905, leading to the birth of Sound Move A The Debate Over Seattles Regional Transit System.
Business is now a global business. Unlike other multinational companies, it has senior executives from various countries and tries to make decisions thinking about the whole world. Sound Move A The Debate Over Seattles Regional Transit System currently has more than 500 factories around the world and a network spread across 86 nations.


The purpose of Sound Move A The Debate Over Seattles Regional Transit System Corporation is to boost the quality of life of individuals by playing its part and offering healthy food. It wants to help the world in forming a healthy and much better future for it. It likewise wants to motivate individuals to live a healthy life. While ensuring that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Sound Move A The Debate Over Seattles Regional Transit System's vision is to offer its consumers with food that is healthy, high in quality and safe to consume. It wants to be ingenious and all at once understand the requirements and requirements of its customers. Its vision is to grow quickly and supply products that would satisfy the requirements of each age. Sound Move A The Debate Over Seattles Regional Transit System envisions to establish a well-trained workforce which would help the company to grow


Sound Move A The Debate Over Seattles Regional Transit System's objective is that as currently, it is the leading company in the food industry, it thinks in 'Excellent Food, Excellent Life". Its mission is to provide its customers with a variety of choices that are healthy and finest in taste. It is concentrated on providing the very best food to its customers throughout the day and night.


Business has a large range of items that it provides to its consumers. Its items include food for infants, cereals, dairy products, snacks, chocolates, food for family pet and bottled water. It has around four hundred and fifty (450) factories around the globe and around 328,000 staff members. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the business has actually put down its goals and goals. These objectives and goals are noted below.
• One objective of the business is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another goal of Sound Move A The Debate Over Seattles Regional Transit System is to waste minimum food during production. Usually, the food produced is wasted even before it reaches the customers.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to minimize the above-mentioned problems and would also ensure the shipment of high quality of its items to its clients.
• Meet global standards of the environment.
• Construct a relationship based upon trust with its consumers, company partners, staff members, and government.

Critical Issues

Just Recently, Business Company is focusing more towards the method of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based on the principle of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing change in the customer preferences about food and making the food stuff healthier concerning about the health issues.
The vision of this method is based upon the secret approach i.e. 60/40+ which just suggests that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be manufactured with additional nutritional value in contrast to all other products in market acquiring it a plus on its dietary content.
This method was adopted to bring more delicious plus nutritious foods and drinks in market than ever. In competition with other business, with an intent of keeping its trust over consumers as Business Company has acquired more relied on by clients.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D costs, and allow the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a portion of sales is declining. This indication also reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing debt ratio pose a risk of default of Business to its financiers and might lead a decreasing share rates. In terms of increasing financial obligation ratio, the company must not invest much on R&D and should pay its current financial obligations to reduce the danger for financiers.
The increasing danger of investors with increasing debt ratio and decreasing share costs can be observed by big decrease of EPS of Sound Move A The Debate Over Seattles Regional Transit System stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish development likewise prevent company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given in the Exhibitions D and E.

TWOS Analysis

2 analysis can be utilized to obtain different strategies based upon the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business must introduce more innovative items by large amount of R&D Spending and mergers and acquisitions. It might increase the marketplace share of Business and increase the revenue margins for the company. It might also provide Business a long term competitive advantage over its rivals.
The worldwide growth of Business ought to be focused on market capturing of developing nations by growth, attracting more consumers through customer's commitment. As developing nations are more populous than developed countries, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisSound Move A The Debate Over Seattles Regional Transit System must do cautious acquisition and merger of companies, as it might affect the client's and society's understandings about Business. It should acquire and combine with those companies which have a market reputation of healthy and nutritious business. It would improve the perceptions of customers about Business.
Business should not just spend its R&D on innovation, rather than it should also concentrate on the R&D costs over evaluation of cost of different healthy products. This would increase cost performance of its items, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing but also to developed countries. It ought to broaden its circle to various nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It should get and combine with those nations having a goodwill of being a healthy business in the market. It would likewise make it possible for the business to utilize its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based on 4 factors; age, gender, income and profession. For instance, Business produces numerous products related to children i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Sound Move A The Debate Over Seattles Regional Transit System products are rather inexpensive by practically all levels, but its significant targeted customers, in regards to earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in almost 86 nations. Its geographical division is based upon 2 main aspects i.e. average earnings level of the consumer as well as the environment of the region. Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the consumer. For example, Business 3 in 1 Coffee target those clients whose lifestyle is rather busy and do not have much time.

Behavioral Segmentation

Sound Move A The Debate Over Seattles Regional Transit System behavioral division is based upon the mindset understanding and awareness of the client. Its highly nutritious products target those consumers who have a health mindful attitude towards their consumptions.

Sound Move A The Debate Over Seattles Regional Transit System Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand, there are two options:
Alternative: 1
The Company must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the business, increasing the wealth of the business. However, costs on R&D would be sunk expense.
2. The company can resell the gotten systems in the market, if it fails to execute its technique. However, amount spend on the R&D might not be revived, and it will be thought about totally sunk expense, if it do not offer prospective results.
3. Investing in R&D offer sluggish growth in sales, as it takes long time to introduce a product. However, acquisitions provide quick outcomes, as it offer the business currently established item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to deal with misconception of consumers about Business core values of healthy and nutritious items.
2 Large spending on acquisitions than R&D would send out a signal of business's inefficiency of developing innovative items, and would results in customer's discontentment too.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are currently present in the market, making business not able to introduce brand-new innovative items.
Option: 2.
The Business needs to invest more on its R&D rather than acquisitions.
1. It would allow the company to produce more innovative items.
2. It would supply the business a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by presenting those items which can be used to an entirely brand-new market segment.
4. Innovative items will offer long term benefits and high market share in long run.
1. It would decrease the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would impact the business at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of business, which might offer a negative signal to the financiers, and could result I declining stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to introduce new innovative items with less threat of transforming the costs on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the total assets of the company would increase with its considerable R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's general wealth along with in regards to innovative items.
1. Threat of conversion of R&D costs into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less variety of innovative products than alternative 2 and high variety of innovative items than alternative 1.

Sound Move A The Debate Over Seattles Regional Transit System Conclusion

RecommendationsBusiness has stayed the top market player for more than a decade. It has institutionalized its methods and culture to align itself with the market modifications and customer behavior, which has eventually permitted it to sustain its market share. Business has actually developed significant market share and brand name identity in the city markets, it is advised that the business should focus on the rural areas in terms of developing brand name commitment, awareness, and equity, such can be done by creating a particular brand allocation strategy through trade marketing strategies, that draw clear distinction in between Sound Move A The Debate Over Seattles Regional Transit System items and other competitor products. Additionally, Business ought to take advantage of its brand name image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will permit the company to establish brand name equity for recently presented and already produced items on a higher platform, making the effective usage of resources and brand name image in the market.

Sound Move A The Debate Over Seattles Regional Transit System Exhibits

PESTEL Analysis
Governmental support

Altering criteria of worldwide food.
Boosted market share.
Changing assumption towards much healthier items
Improvements in R&D and QA divisions.

Intro of E-marketing.
No such effect as it is good.
Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest since 4000
Highest after Service with much less development than Company 7th Least expensive
R&D Spending Highest since 2002 Greatest after Business 6th Lowest
Net Profit Margin Highest because 2007 with fast development from 2004 to 2011 As a result of sale of Alcon in 2015. Practically equal to Kraft Foods Unification Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health and wellness aspect Highest number of brands with sustainable practices Biggest confectionary as well as refined foods brand on the planet Biggest dairy products as well as bottled water brand name in the world
Segmentation Middle and top middle level customers worldwide Specific consumers in addition to house team Every age and Revenue Consumer Teams Center and also upper center level customers worldwide
Number of Brands 6th 9th 4th 5th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 17862 462534 323699 713989 819964
Net Profit Margin 2.87% 1.53% 65.49% 8.99% 98.33%
EPS (Earning Per Share) 66.13 4.92 3.44 5.81 58.85
Total Asset 715671 829318 796823 827899 69495
Total Debt 28921 85815 62828 54953 36898
Debt Ratio 32% 44% 67% 96% 52%
R&D Spending 2744 7281 2148 3977 7876
R&D Spending as % of Sales 4.44% 1.97% 2.76% 3.32% 9.95%

Sound Move A The Debate Over Seattles Regional Transit System Executive Summary Sound Move A The Debate Over Seattles Regional Transit System Swot Analysis Sound Move A The Debate Over Seattles Regional Transit System Vrio Analysis Sound Move A The Debate Over Seattles Regional Transit System Pestel Analysis
Sound Move A The Debate Over Seattles Regional Transit System Porters Analysis Sound Move A The Debate Over Seattles Regional Transit System Recommendations