With the deep analysis of the above options, it is recommended that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious products in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share costs too, as investors are willing to invest more in companies with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by developing certain short term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Sound Move A The Debate Over Seattles Regional Transit System should carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its revenue.
• Evaluate the existing target audience as well as the marketplace segment which is not consist of in the business's circle.
• Analyze the current financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Acquire most favorable companies with a strong commitment to health, to construct the client's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Sound Move A The Debate Over Seattles Regional Transit System values and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Sound Move A The Debate Over Seattles Regional Transit System as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste element as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
