Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Analysis

Case Study Solution And Analysis

Home >> Chicago Booth >> Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel >>

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Case Study Help

Business is presently one of the biggest food chains worldwide. It was founded by Henri Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel in 1866, a German Pharmacist who initially released "FarineLactee"; a mix of flour and milk to feed babies and decrease death rate.
Business is now a transnational company. Unlike other international companies, it has senior executives from various countries and tries to make choices considering the entire world. Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel presently has more than 500 factories worldwide and a network spread across 86 nations.


The purpose of Business Corporation is to boost the quality of life of people by playing its part and supplying healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's vision is to provide its customers with food that is healthy, high in quality and safe to consume. Business visualizes to develop a trained labor force which would help the company to grow


Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel's mission is that as presently, it is the leading business in the food industry, it believes in 'Great Food, Excellent Life". Its mission is to offer its customers with a range of options that are healthy and finest in taste. It is concentrated on offering the very best food to its clients throughout the day and night.


Business has a vast array of items that it offers to its clients. Its items consist of food for babies, cereals, dairy items, treats, chocolates, food for animal and mineral water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 staff members. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has actually put down its goals and goals. These goals and goals are noted below.
• One goal of the company is to reach no land fill status. (Business, aboutus, 2017).
• Another goal of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel is to squander minimum food throughout production. Usually, the food produced is squandered even prior to it reaches the consumers.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to decrease the above-mentioned problems and would likewise ensure the delivery of high quality of its products to its consumers.
• Meet global standards of the environment.
• Construct a relationship based upon trust with its customers, organisation partners, employees, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the technique of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the business is not attained as the sales were expected to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given in Exhibition H. There is a need to focus more on the sales then the innovation technology. Otherwise, it might result in the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business technique is based upon the idea of Nutritious, Health and Wellness (NHW). This technique deals with the concept to bringing modification in the customer preferences about food and making the food things much healthier worrying about the health concerns.
The vision of this technique is based upon the key approach i.e. 60/40+ which just means that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional value. The products will be made with additional dietary worth in contrast to all other items in market acquiring it a plus on its dietary material.
This strategy was adopted to bring more delicious plus healthy foods and drinks in market than ever. In competition with other business, with an intent of retaining its trust over clients as Business Business has actually gotten more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and enable the company to more spend on R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This indicator likewise shows a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio pose a threat of default of Business to its investors and might lead a decreasing share costs. Therefore, in regards to increasing debt ratio, the company needs to not invest much on R&D and ought to pay its present financial obligations to decrease the danger for financiers.
The increasing risk of financiers with increasing debt ratio and declining share rates can be observed by big decline of EPS of Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This slow development likewise impede business to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of calculations and Graphs given in the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be utilized to obtain numerous techniques based upon the SWOT Analysis given above. A quick summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business ought to introduce more ingenious products by large amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the business. It could also supply Business a long term competitive benefit over its rivals.
The global growth of Business need to be focused on market catching of establishing countries by growth, bring in more customers through customer's loyalty. As developing countries are more populated than industrialized nations, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisBroadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel needs to do mindful acquisition and merger of organizations, as it might impact the customer's and society's perceptions about Business. It ought to get and combine with those companies which have a market credibility of healthy and nutritious companies. It would enhance the understandings of customers about Business.
Business should not only invest its R&D on innovation, instead of it needs to also focus on the R&D costs over assessment of cost of various nutritious products. This would increase expense efficiency of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business should move to not only establishing however likewise to industrialized countries. It should broadens its geographical expansion. This broad geographical expansion towards establishing and established nations would lower the danger of potential losses in times of instability in various countries. It needs to expand its circle to various countries like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel must carefully control its acquisitions to prevent the danger of misconception from the customers about Business. It needs to acquire and merge with those countries having a goodwill of being a healthy company in the market. This would not just enhance the perception of consumers about Business however would also increase the sales, earnings margins and market share of Business. It would likewise allow the business to utilize its prospective resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based on 4 factors; age, gender, earnings and occupation. Business produces several items related to infants i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel products are rather economical by practically all levels, but its major targeted clients, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 countries. Its geographical segmentation is based upon 2 main factors i.e. typical earnings level of the customer as well as the climate of the area. Singapore Business Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the consumer. Business 3 in 1 Coffee target those consumers whose life style is rather hectic and don't have much time.

Behavioral Segmentation

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel behavioral division is based upon the mindset knowledge and awareness of the client. For instance its extremely nutritious items target those clients who have a health conscious attitude towards their intakes.

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Alternatives

In order to sustain the brand name in the market and keep the client undamaged with the brand name, there are two options:
Alternative: 1
The Business ought to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The company can resell the gotten units in the market, if it fails to implement its strategy. However, quantity invest in the R&D could not be revived, and it will be thought about totally sunk cost, if it do not offer prospective results.
3. Spending on R&D supply slow development in sales, as it takes long time to introduce an item. Acquisitions offer fast outcomes, as it supply the company already developed item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the company to face misunderstanding of consumers about Business core worths of healthy and nutritious items.
2 Big spending on acquisitions than R&D would send a signal of business's inadequacy of developing ingenious items, and would outcomes in consumer's discontentment.
3. Large acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making company not able to present new innovative products.
Alternative: 2.
The Business needs to invest more on its R&D rather than acquisitions.
1. It would allow the business to produce more ingenious items.
2. It would offer the company a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by introducing those items which can be offered to a completely new market section.
4. Ingenious products will offer long term benefits and high market share in long term.
1. It would reduce the revenue margins of the business.
2. In case of failure, the entire spending on R&D would be thought about as sunk cost, and would affect the business at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could supply an unfavorable signal to the financiers, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with considerable costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to introduce new innovative products with less risk of transforming the spending on R&D into sunk expense.
2. It would supply a positive signal to the financiers, as the overall possessions of the business would increase with its substantial R&D spending.
3. It would not affect the revenue margins of the business at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's total wealth in addition to in terms of innovative products.
1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Introduction of less number of innovative products than alternative 2 and high variety of ingenious products than alternative 1.

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Conclusion

RecommendationsIt has institutionalized its strategies and culture to align itself with the market changes and client habits, which has actually ultimately permitted it to sustain its market share. Business has established considerable market share and brand name identity in the urban markets, it is suggested that the business must focus on the rural locations in terms of developing brand loyalty, awareness, and equity, such can be done by producing a particular brand name allowance strategy through trade marketing methods, that draw clear distinction between Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel products and other competitor products.

Broadmoor Lives A New Orleans Neighborhoods Battle To Recover From Hurricane Katrina Sequel Exhibits

PESTEL Analysis
Governmental support

Altering criteria of worldwide food.
Improved market share. Altering perception towards healthier items Improvements in R&D and also QA divisions.

Intro of E-marketing.
No such effect as it is favourable. Concerns over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible given that 2000 Highest after Business with much less development than Business 6th Lowest
R&D Spending Greatest considering that 2002 Greatest after Company 5th Cheapest
Net Profit Margin Greatest since 2003 with quick development from 2001 to 2011 As a result of sale of Alcon in 2013. Almost equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as wellness element Highest variety of brand names with sustainable practices Biggest confectionary as well as refined foods brand name in the world Biggest dairy items and also bottled water brand name in the world
Segmentation Center and also top center level consumers worldwide Private customers in addition to household team Any age and also Earnings Client Groups Center and also top middle degree consumers worldwide
Number of Brands 6th 1st 1st 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 97264 991752 928678 734711 231888
Net Profit Margin 2.98% 9.28% 31.99% 2.59% 74.19%
EPS (Earning Per Share) 66.36 6.79 5.87 9.26 34.96
Total Asset 729728 562889 951861 929556 24467
Total Debt 13248 75312 81714 21815 12623
Debt Ratio 36% 95% 77% 27% 31%
R&D Spending 2848 8452 9818 5212 6881
R&D Spending as % of Sales 4.16% 7.88% 5.92% 4.33% 2.54%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations