Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Case Study Analysis

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Business is presently one of the biggest food chains worldwide. It was founded by Henri Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market in 1866, a German Pharmacist who first launched "FarineLactee"; a mix of flour and milk to feed infants and decrease death rate.
Business is now a multinational business. Unlike other multinational companies, it has senior executives from different countries and attempts to make choices thinking about the entire world. Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market currently has more than 500 factories worldwide and a network spread across 86 nations.


The function of Business Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wishes to be ingenious and simultaneously comprehend the needs and requirements of its customers. Its vision is to grow quick and offer products that would please the requirements of each age. Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market visualizes to establish a trained workforce which would help the company to grow


Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market's mission is that as currently, it is the leading company in the food industry, it thinks in 'Great Food, Good Life". Its objective is to supply its consumers with a range of choices that are healthy and finest in taste as well. It is focused on supplying the very best food to its customers throughout the day and night.


Business has a vast array of products that it provides to its clients. Its items consist of food for infants, cereals, dairy products, treats, chocolates, food for family pet and mineral water. It has around four hundred and fifty (450) factories worldwide and around 328,000 staff members. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the business has actually put down its goals and objectives. These goals and goals are listed below.
• One goal of the business is to reach absolutely no garbage dump status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another objective of Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market is to waste minimum food throughout production. Frequently, the food produced is wasted even before it reaches the clients.
• Another thing that Business is working on is to improve its product packaging in such a method that it would help it to lower those issues and would also guarantee the delivery of high quality of its products to its customers.
• Meet international requirements of the environment.
• Build a relationship based on trust with its customers, service partners, staff members, and government.

Critical Issues

Recently, Business Company is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H. There is a need to focus more on the sales then the development technology. Otherwise, it may result in the decreased earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business method is based on the idea of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing change in the customer choices about food and making the food things much healthier worrying about the health concerns.
The vision of this method is based on the secret method i.e. 60/40+ which just means that the products will have a rating of 60% on the basis of taste and 40% is based upon its dietary value. The items will be manufactured with additional dietary worth in contrast to all other products in market gaining it a plus on its dietary material.
This strategy was adopted to bring more tasty plus nutritious foods and drinks in market than ever. In competition with other companies, with an objective of maintaining its trust over customers as Business Company has gotten more trusted by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing real amount of costs reveals that the sales are increasing at a greater rate than its R&D costs, and allow the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a portion of sales is declining. This indication also shows a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing debt ratio present a threat of default of Business to its investors and might lead a decreasing share costs. Therefore, in terms of increasing debt ratio, the firm should not spend much on R&D and must pay its current financial obligations to reduce the danger for financiers.
The increasing danger of investors with increasing debt ratio and declining share prices can be observed by big decline of EPS of Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish growth also hinder company to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be utilized to derive different techniques based on the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business ought to present more ingenious items by large amount of R&D Spending and mergers and acquisitions. It could increase the market share of Business and increase the earnings margins for the business. It could likewise provide Business a long term competitive advantage over its rivals.
The global expansion of Business must be focused on market capturing of establishing nations by expansion, attracting more consumers through client's loyalty. As establishing countries are more populated than developed nations, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisBe Well Hospitals Branding A Mid Tier Service In A Two Tier Market needs to do careful acquisition and merger of organizations, as it might affect the consumer's and society's understandings about Business. It should get and merge with those companies which have a market reputation of healthy and nutritious business. It would improve the understandings of customers about Business.
Business ought to not just spend its R&D on development, rather than it must also concentrate on the R&D costs over assessment of expense of numerous nutritious products. This would increase cost performance of its items, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business should transfer to not only establishing but also to developed countries. It needs to broadens its geographical growth. This large geographical growth towards establishing and developed countries would decrease the threat of prospective losses in times of instability in numerous nations. It must broaden its circle to different nations like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market should carefully control its acquisitions to prevent the danger of misunderstanding from the consumers about Business. It needs to get and merge with those countries having a goodwill of being a healthy company in the market. This would not just improve the perception of consumers about Business but would also increase the sales, profit margins and market share of Business. It would also allow the company to utilize its prospective resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based upon 4 factors; age, gender, earnings and occupation. For example, Business produces a number of items associated with children i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market items are quite budget-friendly by almost all levels, however its major targeted consumers, in terms of earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of Business is composed of its existence in practically 86 nations. Its geographical division is based upon two primary factors i.e. typical earnings level of the consumer as well as the environment of the area. For example, Singapore Business Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and life style of the customer. Business 3 in 1 Coffee target those customers whose life design is quite busy and don't have much time.

Behavioral Segmentation

Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market behavioral division is based upon the mindset understanding and awareness of the customer. Its extremely healthy items target those clients who have a health mindful mindset towards their consumptions.

Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Alternatives

In order to sustain the brand name in the market and keep the consumer intact with the brand name, there are two alternatives:
Alternative: 1
The Company must invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall assets of the business, increasing the wealth of the business. However, spending on R&D would be sunk cost.
2. The business can resell the gotten units in the market, if it fails to execute its method. However, quantity spend on the R&D might not be restored, and it will be considered entirely sunk expense, if it do not offer potential results.
3. Investing in R&D offer sluggish development in sales, as it takes long period of time to present an item. Nevertheless, acquisitions supply quick results, as it supply the company already developed product, which can be marketed right after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to deal with misconception of consumers about Business core worths of healthy and nutritious items.
2 Big spending on acquisitions than R&D would send a signal of company's inadequacy of developing ingenious products, and would lead to consumer's dissatisfaction too.
3. Big acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making business not able to introduce new ingenious items.
Option: 2.
The Company must spend more on its R&D instead of acquisitions.
1. It would allow the business to produce more innovative products.
2. It would supply the company a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by presenting those products which can be used to a completely brand-new market segment.
4. Innovative products will provide long term benefits and high market share in long term.
1. It would decrease the revenue margins of the company.
2. In case of failure, the entire spending on R&D would be thought about as sunk cost, and would affect the company at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the investors, and could result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to present brand-new innovative items with less risk of converting the costs on R&D into sunk cost.
2. It would supply a favorable signal to the financiers, as the general possessions of the company would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the company at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in terms of the company's total wealth in addition to in terms of ingenious products.
1. Risk of conversion of R&D spending into sunk expense, greater than alternative 1 lower than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less number of ingenious items than alternative 2 and high variety of innovative products than alternative 1.

Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Conclusion

RecommendationsBusiness has actually stayed the leading market player for more than a decade. It has institutionalised its techniques and culture to align itself with the marketplace modifications and client behavior, which has actually ultimately permitted it to sustain its market share. Though, Business has established considerable market share and brand identity in the urban markets, it is suggested that the business ought to focus on the backwoods in terms of developing brand loyalty, awareness, and equity, such can be done by producing a specific brand allowance strategy through trade marketing methods, that draw clear difference in between Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market items and other competitor products. Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market must leverage its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will permit the business to establish brand name equity for freshly presented and currently produced products on a greater platform, making the efficient use of resources and brand name image in the market.

Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Exhibits

PESTEL Analysis
Governmental support

Changing criteria of global food.
Boosted market share.
Altering perception towards healthier items
Improvements in R&D and QA divisions.

Introduction of E-marketing.
No such impact as it is beneficial.
Worries over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest given that 4000
Highest possible after Organisation with less growth than Company 5th Most affordable
R&D Spending Highest possible since 2004 Highest after Service 2nd Lowest
Net Profit Margin Greatest considering that 2003 with quick growth from 2001 to 2015 As a result of sale of Alcon in 2014. Practically equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as wellness variable Greatest number of brands with lasting methods Largest confectionary and refined foods brand name in the world Largest milk products and also mineral water brand name in the world
Segmentation Center and also upper center degree customers worldwide Specific consumers along with household team All age as well as Earnings Client Teams Middle and also top middle level consumers worldwide
Number of Brands 8th 2nd 2nd 3rd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 64236 863889 477451 881251 462762
Net Profit Margin 7.89% 2.94% 98.64% 9.68% 76.68%
EPS (Earning Per Share) 77.36 2.16 3.63 4.88 64.29
Total Asset 125858 339573 898559 364313 38551
Total Debt 42299 33391 28544 91728 62991
Debt Ratio 18% 15% 58% 15% 38%
R&D Spending 8344 4577 8474 2632 1863
R&D Spending as % of Sales 6.98% 2.93% 2.34% 9.74% 3.98%

Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Executive Summary Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Swot Analysis Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Vrio Analysis Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Pestel Analysis
Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Porters Analysis Be Well Hospitals Branding A Mid Tier Service In A Two Tier Market Recommendations