Aravind Eye Care System Retaining The Legacy Case Study Analysis

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Aravind Eye Care System Retaining The Legacy is currently one of the greatest food chains worldwide. It was founded by Chicago Booth in 1866, a German Pharmacist who first introduced "FarineLactee"; a mix of flour and milk to feed babies and reduce death rate. At the exact same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Business. The two became rivals in the beginning but in the future combined in 1905, resulting in the birth of Aravind Eye Care System Retaining The Legacy.
Business is now a global business. Unlike other multinational business, it has senior executives from various nations and tries to make decisions considering the entire world. Aravind Eye Care System Retaining The Legacy currently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Aravind Eye Care System Retaining The Legacy Corporation is to improve the lifestyle of individuals by playing its part and providing healthy food. It wants to help the world in forming a healthy and better future for it. It likewise wants to encourage people to live a healthy life. While making sure that the business is succeeding in the long run, that's how it plays its part for a better and healthy future


Aravind Eye Care System Retaining The Legacy's vision is to supply its clients with food that is healthy, high in quality and safe to consume. Business pictures to develop a trained workforce which would help the business to grow


Aravind Eye Care System Retaining The Legacy's objective is that as presently, it is the leading business in the food market, it believes in 'Great Food, Great Life". Its objective is to offer its customers with a range of options that are healthy and best in taste also. It is concentrated on supplying the very best food to its clients throughout the day and night.


Aravind Eye Care System Retaining The Legacy has a large range of products that it provides to its clients. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has actually laid down its objectives and objectives. These objectives and objectives are listed below.
• One goal of the company is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another objective of Aravind Eye Care System Retaining The Legacy is to squander minimum food throughout production. Usually, the food produced is wasted even prior to it reaches the customers.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to minimize those complications and would also ensure the delivery of high quality of its products to its customers.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its customers, company partners, workers, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. The target of the business is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business method is based on the concept of Nutritious, Health and Wellness (NHW). This technique deals with the idea to bringing change in the client choices about food and making the food things healthier worrying about the health problems.
The vision of this technique is based upon the secret method i.e. 60/40+ which simply suggests that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary value. The products will be manufactured with extra nutritional worth in contrast to all other items in market getting it a plus on its nutritional content.
This technique was adopted to bring more tasty plus healthy foods and drinks in market than ever. In competitors with other business, with an intent of keeping its trust over customers as Business Business has gotten more relied on by customers.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing actual amount of costs shows that the sales are increasing at a greater rate than its R&D spending, and allow the business to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator also shows a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio position a risk of default of Business to its investors and might lead a decreasing share rates. Therefore, in regards to increasing debt ratio, the firm ought to not spend much on R&D and must pay its current debts to reduce the risk for investors.
The increasing risk of investors with increasing debt ratio and declining share prices can be observed by substantial decrease of EPS of Aravind Eye Care System Retaining The Legacy stocks.
The sales development of company is likewise low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This sluggish growth likewise prevent business to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given in the Exhibitions D and E.

TWOS Analysis

2 analysis can be used to obtain numerous techniques based upon the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business must present more innovative products by large quantity of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the revenue margins for the company. It could also provide Business a long term competitive benefit over its competitors.
The global expansion of Business must be concentrated on market capturing of developing countries by expansion, attracting more consumers through customer's commitment. As establishing countries are more populous than industrialized nations, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAravind Eye Care System Retaining The Legacy must do mindful acquisition and merger of organizations, as it could affect the customer's and society's perceptions about Business. It needs to acquire and merge with those business which have a market credibility of healthy and nutritious business. It would improve the understandings of customers about Business.
Business should not only spend its R&D on development, instead of it ought to likewise focus on the R&D spending over assessment of expense of various healthy items. This would increase cost effectiveness of its products, which will result in increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business must relocate to not only establishing but also to developed countries. It ought to expands its geographical growth. This large geographical expansion towards developing and established nations would decrease the danger of possible losses in times of instability in numerous nations. It must expand its circle to various nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It must acquire and combine with those nations having a goodwill of being a healthy company in the market. It would likewise enable the company to utilize its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on 4 elements; age, gender, income and occupation. For instance, Business produces several items related to children i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Aravind Eye Care System Retaining The Legacy products are quite budget-friendly by nearly all levels, but its significant targeted clients, in terms of earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 nations. Its geographical division is based upon 2 primary elements i.e. typical earnings level of the customer in addition to the climate of the area. Singapore Business Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the consumer. Business 3 in 1 Coffee target those clients whose life design is rather busy and don't have much time.

Behavioral Segmentation

Aravind Eye Care System Retaining The Legacy behavioral segmentation is based upon the mindset understanding and awareness of the client. Its extremely healthy products target those clients who have a health conscious attitude towards their intakes.

Aravind Eye Care System Retaining The Legacy Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are two choices:
Alternative: 1
The Company should invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the business, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it stops working to execute its method. However, quantity invest in the R&D might not be revived, and it will be thought about entirely sunk expense, if it do not provide possible results.
3. Spending on R&D provide slow development in sales, as it takes long period of time to introduce a product. However, acquisitions supply quick results, as it offer the business already developed item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to face mistaken belief of consumers about Business core values of healthy and nutritious products.
2 Big spending on acquisitions than R&D would send a signal of business's ineffectiveness of establishing innovative products, and would results in customer's dissatisfaction as well.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making business unable to present brand-new innovative items.
Alternative: 2.
The Business needs to invest more on its R&D instead of acquisitions.
1. It would allow the business to produce more innovative items.
2. It would supply the business a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by introducing those products which can be offered to an entirely brand-new market sector.
4. Ingenious items will provide long term advantages and high market share in long term.
1. It would decrease the earnings margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would affect the company at large. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply a negative signal to the financiers, and could result I decreasing stock prices.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the business to introduce new ingenious items with less risk of transforming the spending on R&D into sunk expense.
2. It would supply a favorable signal to the financiers, as the total assets of the business would increase with its significant R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in terms of the business's total wealth as well as in terms of innovative items.
1. Risk of conversion of R&D spending into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less number of innovative products than alternative 2 and high number of innovative items than alternative 1.

Aravind Eye Care System Retaining The Legacy Conclusion

RecommendationsBusiness has actually stayed the leading market gamer for more than a years. It has actually institutionalised its techniques and culture to align itself with the marketplace modifications and consumer habits, which has actually eventually permitted it to sustain its market share. Business has developed significant market share and brand name identity in the metropolitan markets, it is advised that the company should focus on the rural locations in terms of developing brand name commitment, awareness, and equity, such can be done by producing a specific brand allowance technique through trade marketing methods, that draw clear distinction between Aravind Eye Care System Retaining The Legacy items and other competitor products. Additionally, Business must take advantage of its brand picture of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the business to establish brand equity for recently introduced and currently produced items on a greater platform, making the reliable use of resources and brand image in the market.

Aravind Eye Care System Retaining The Legacy Exhibits

PESTEL Analysis
Governmental assistance

Changing criteria of international food.
Improved market share. Transforming understanding towards much healthier items Improvements in R&D and QA divisions.

Introduction of E-marketing.
No such impact as it is good. Issues over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest since 1000 Highest possible after Service with less development than Business 2nd Most affordable
R&D Spending Highest possible given that 2003 Greatest after Service 3rd Cheapest
Net Profit Margin Highest possible given that 2002 with rapid growth from 2002 to 2019 Due to sale of Alcon in 2013. Almost equal to Kraft Foods Unification Practically equal to Unilever N/A
Competitive Advantage Food with Nutrition as well as health and wellness variable Highest number of brand names with sustainable practices Biggest confectionary and processed foods brand name worldwide Biggest milk products and bottled water brand name in the world
Segmentation Middle and also top middle level consumers worldwide Specific clients together with household group All age and also Earnings Customer Groups Middle and upper middle degree consumers worldwide
Number of Brands 1st 1st 3rd 9th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 48687 321229 457883 991923 263363
Net Profit Margin 7.95% 2.79% 64.56% 4.24% 57.36%
EPS (Earning Per Share) 87.44 5.93 6.23 2.39 81.34
Total Asset 253877 668738 531633 253234 18785
Total Debt 37829 92973 36291 97996 31669
Debt Ratio 39% 33% 93% 76% 46%
R&D Spending 6581 8622 9371 4118 3184
R&D Spending as % of Sales 1.64% 3.19% 5.88% 9.16% 3.94%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations