With the deep analysis of the above options, it is advised that the business should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and ingenious products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in business with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by establishing specific short-term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Aravind Eye Care System Retaining The Legacy ought to perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its revenue.
• Examine the current target audience in addition to the marketplace sector which is not include in the business's circle.
• Evaluate the existing financial data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Get most beneficial companies with a strong commitment to health, to construct the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Aravind Eye Care System Retaining The Legacy values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste factor, as the base for the Aravind Eye Care System Retaining The Legacy as a business producing healthy items has been developed under midterm plan and now the business could move towards taste factor also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
