Antara Building Experiences In Senior Living Case Study Analysis

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Business is presently one of the most significant food chains worldwide. It was established by Henri Antara Building Experiences In Senior Living in 1866, a German Pharmacist who first released "FarineLactee"; a combination of flour and milk to feed babies and reduce death rate.
Business is now a transnational business. Unlike other international companies, it has senior executives from different nations and tries to make decisions thinking about the entire world. Antara Building Experiences In Senior Living currently has more than 500 factories worldwide and a network spread across 86 nations.


The function of Antara Building Experiences In Senior Living Corporation is to boost the quality of life of people by playing its part and offering healthy food. It wishes to help the world in forming a healthy and better future for it. It also wants to encourage individuals to live a healthy life. While making certain that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Antara Building Experiences In Senior Living's vision is to supply its consumers with food that is healthy, high in quality and safe to consume. It wants to be ingenious and all at once understand the requirements and requirements of its clients. Its vision is to grow quick and offer items that would satisfy the needs of each age group. Antara Building Experiences In Senior Living envisions to establish a trained labor force which would help the company to grow


Antara Building Experiences In Senior Living's mission is that as presently, it is the leading business in the food market, it thinks in 'Good Food, Good Life". Its objective is to supply its customers with a variety of options that are healthy and best in taste. It is focused on offering the best food to its clients throughout the day and night.


Antara Building Experiences In Senior Living has a broad variety of products that it offers to its clients. In 2011, Business was noted as the most gainful organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has put down its goals and goals. These goals and goals are listed below.
• One objective of the company is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another objective of Antara Building Experiences In Senior Living is to squander minimum food throughout production. Most often, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is dealing with is to enhance its product packaging in such a way that it would help it to decrease the above-mentioned issues and would also guarantee the shipment of high quality of its items to its customers.
• Meet worldwide standards of the environment.
• Construct a relationship based on trust with its consumers, business partners, workers, and federal government.

Critical Issues

Just Recently, Business Company is focusing more towards the method of NHW and investing more of its revenues on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may lead to the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based upon the concept of Nutritious, Health and Health (NHW). This technique handles the concept to bringing modification in the client choices about food and making the food things healthier worrying about the health issues.
The vision of this strategy is based upon the key approach i.e. 60/40+ which just indicates that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The products will be produced with additional nutritional worth in contrast to all other items in market gaining it a plus on its dietary content.
This method was adopted to bring more delicious plus nutritious foods and drinks in market than ever. In competition with other companies, with an objective of maintaining its trust over customers as Business Company has actually acquired more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and permit the business to more invest in R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This indicator also reveals a thumbs-up to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio present a risk of default of Business to its investors and could lead a decreasing share rates. Therefore, in regards to increasing debt ratio, the company needs to not invest much on R&D and ought to pay its current debts to decrease the danger for financiers.
The increasing danger of investors with increasing debt ratio and decreasing share costs can be observed by huge decline of EPS of Antara Building Experiences In Senior Living stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish growth likewise impede business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given in the Displays D and E.

TWOS Analysis

2 analysis can be utilized to derive various strategies based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business must present more innovative products by large amount of R&D Spending and mergers and acquisitions. It might increase the marketplace share of Business and increase the profit margins for the company. It might likewise supply Business a long term competitive advantage over its competitors.
The international growth of Business ought to be concentrated on market recording of developing nations by expansion, drawing in more consumers through client's commitment. As developing nations are more populous than industrialized countries, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAntara Building Experiences In Senior Living ought to do cautious acquisition and merger of companies, as it could affect the consumer's and society's understandings about Business. It needs to get and merge with those business which have a market reputation of healthy and nutritious companies. It would enhance the perceptions of consumers about Business.
Business must not only spend its R&D on innovation, rather than it must also focus on the R&D spending over assessment of expense of various nutritious items. This would increase cost performance of its products, which will lead to increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business ought to transfer to not just developing but likewise to industrialized countries. It must widens its geographical expansion. This wide geographical growth towards establishing and developed countries would reduce the threat of prospective losses in times of instability in numerous nations. It must broaden its circle to different nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Antara Building Experiences In Senior Living should sensibly control its acquisitions to avoid the risk of misconception from the consumers about Business. It needs to acquire and combine with those nations having a goodwill of being a healthy company in the market. This would not only improve the perception of customers about Business but would likewise increase the sales, revenue margins and market share of Business. It would likewise make it possible for the business to use its prospective resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based upon 4 elements; age, gender, income and occupation. Business produces several products related to infants i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary items. Antara Building Experiences In Senior Living products are quite budget-friendly by nearly all levels, however its significant targeted clients, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is made up of its presence in practically 86 countries. Its geographical segmentation is based upon 2 primary elements i.e. average income level of the customer along with the environment of the area. Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the customer. Business 3 in 1 Coffee target those consumers whose life style is rather busy and don't have much time.

Behavioral Segmentation

Antara Building Experiences In Senior Living behavioral division is based upon the attitude knowledge and awareness of the customer. Its highly nutritious items target those consumers who have a health conscious attitude towards their consumptions.

Antara Building Experiences In Senior Living Alternatives

In order to sustain the brand name in the market and keep the consumer intact with the brand name, there are two options:
Option: 1
The Business ought to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it fails to execute its method. Quantity spend on the R&D could not be restored, and it will be considered completely sunk cost, if it do not offer possible results.
3. Investing in R&D provide sluggish development in sales, as it takes long time to introduce an item. Nevertheless, acquisitions offer fast outcomes, as it offer the company already developed product, which can be marketed right after the acquisition.
1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the company to deal with misconception of customers about Business core worths of healthy and healthy products.
2 Big costs on acquisitions than R&D would send out a signal of company's inadequacy of developing ingenious items, and would outcomes in customer's discontentment.
3. Large acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business unable to introduce brand-new innovative items.
Alternative: 2.
The Business must invest more on its R&D instead of acquisitions.
1. It would make it possible for the business to produce more ingenious items.
2. It would offer the company a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by introducing those items which can be offered to a completely brand-new market sector.
4. Innovative products will supply long term benefits and high market share in long run.
1. It would decrease the profit margins of the business.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would impact the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might offer an unfavorable signal to the investors, and might result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to present brand-new ingenious products with less danger of transforming the spending on R&D into sunk cost.
2. It would offer a favorable signal to the investors, as the total assets of the company would increase with its significant R&D spending.
3. It would not affect the earnings margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's general wealth along with in terms of innovative products.
1. Risk of conversion of R&D spending into sunk cost, higher than alternative 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of ingenious items than alternative 2 and high variety of ingenious products than alternative 1.

Antara Building Experiences In Senior Living Conclusion

RecommendationsIt has institutionalized its strategies and culture to align itself with the market changes and client habits, which has eventually permitted it to sustain its market share. Business has developed significant market share and brand name identity in the city markets, it is advised that the company should focus on the rural areas in terms of establishing brand name loyalty, awareness, and equity, such can be done by producing a particular brand allocation technique through trade marketing tactics, that draw clear difference in between Antara Building Experiences In Senior Living items and other rival products.

Antara Building Experiences In Senior Living Exhibits

PESTEL Analysis
Governmental assistance

Changing requirements of worldwide food.
Improved market share. Changing understanding towards much healthier items Improvements in R&D and QA divisions.

Introduction of E-marketing.
No such influence as it is good. Problems over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest considering that 8000 Highest possible after Company with much less development than Organisation 7th Lowest
R&D Spending Greatest considering that 2008 Highest possible after Organisation 7th Least expensive
Net Profit Margin Highest since 2008 with fast growth from 2009 to 2011 Due to sale of Alcon in 2018. Nearly equal to Kraft Foods Incorporation Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health factor Greatest number of brand names with lasting techniques Largest confectionary and processed foods brand in the world Biggest milk products and mineral water brand in the world
Segmentation Middle and also top middle degree consumers worldwide Individual clients along with house team All age and also Income Client Teams Middle as well as upper center degree customers worldwide
Number of Brands 9th 3rd 5th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 47647 788447 818643 474853 297218
Net Profit Margin 3.63% 3.25% 32.81% 9.12% 94.63%
EPS (Earning Per Share) 96.25 6.35 3.91 3.39 22.58
Total Asset 585348 394524 465956 872528 81234
Total Debt 78734 67623 42929 51738 15654
Debt Ratio 11% 23% 79% 29% 67%
R&D Spending 1387 9756 6452 4586 6589
R&D Spending as % of Sales 4.83% 3.87% 4.26% 6.47% 5.44%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations