The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Antara Building Experiences In Senior Living has an experience of about 140 years, allowing business to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Antara Building Experiences In Senior Living has more than 2000 brand names, which increase the circle of its target customers. These brand names include infant foods, family pet food, confectionary items, drinks and so on. Famous brands of Antara Building Experiences In Senior Living include; Maggi, Kit-Kat, Nescafe, etc.
• Antara Building Experiences In Senior Living has large amount of spending on R&D as compare to its competitors, making the business to launch more innovative and nutritious products. This development supplies the company a high competitive position in long term.
• After adopting its NHW Technique, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Antara Building Experiences In Senior Living.
• Antara Building Experiences In Senior Living is a widely known brand name with high consumer's commitment and brand recall. This brand loyalty of consumers increases the possibilities of simple market adoption of different brand-new brands of Antara Building Experiences In Senior Living.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can provide an unfavorable signal to Antara Building Experiences In Senior Living customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are quite various. It will take long to change the perception of people ab out Antara Building Experiences In Senior Living as a business offering healthy and nutritious items.
Opportunities
• Introducing more health related items allows the business to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets on the planet. Hence broadening the market towards establishing nations can enhance the Antara Building Experiences In Senior Living service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Antara Building Experiences In Senior Living customers. Teachers can recommend their trainees to acquire Antara Building Experiences In Senior Living products.
Threats
• Financial instability in nations, which are the prospective markets for Antara Building Experiences In Senior Living, can produce several issues for Antara Building Experiences In Senior Living.
• Shifting of items from regular to healthier, causes extra expenses and can result in decline company's profit margins.
• As Antara Building Experiences In Senior Living has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
