Air India Maharaja In Debt Trap Case Study Analysis

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Air India Maharaja In Debt Trap is currently among the greatest food cycle worldwide. It was established by Chicago Booth in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed babies and reduce death rate. At the exact same time, the Page brothers from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The 2 became competitors at first however in the future merged in 1905, resulting in the birth of Air India Maharaja In Debt Trap.
Business is now a multinational company. Unlike other international companies, it has senior executives from various nations and attempts to make choices thinking about the whole world. Air India Maharaja In Debt Trap presently has more than 500 factories worldwide and a network spread across 86 countries.


The function of Air India Maharaja In Debt Trap Corporation is to enhance the lifestyle of individuals by playing its part and providing healthy food. It wants to help the world in shaping a healthy and better future for it. It also wants to encourage individuals to live a healthy life. While ensuring that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Air India Maharaja In Debt Trap's vision is to supply its customers with food that is healthy, high in quality and safe to consume. It wants to be ingenious and all at once understand the needs and requirements of its consumers. Its vision is to grow fast and offer items that would please the requirements of each age group. Air India Maharaja In Debt Trap envisions to develop a trained labor force which would help the business to grow


Air India Maharaja In Debt Trap's mission is that as presently, it is the leading company in the food market, it believes in 'Excellent Food, Good Life". Its objective is to supply its customers with a variety of choices that are healthy and finest in taste too. It is concentrated on offering the very best food to its clients throughout the day and night.


Air India Maharaja In Debt Trap has a large range of items that it uses to its consumers. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the company has actually put down its goals and goals. These objectives and goals are listed below.
• One goal of the business is to reach absolutely no landfill status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another goal of Air India Maharaja In Debt Trap is to waste minimum food during production. Frequently, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is working on is to improve its product packaging in such a method that it would help it to decrease the above-mentioned issues and would likewise ensure the shipment of high quality of its products to its consumers.
• Meet global requirements of the environment.
• Develop a relationship based upon trust with its consumers, business partners, employees, and government.

Critical Issues

Recently, Business Company is focusing more towards the method of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not achieved as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business strategy is based on the principle of Nutritious, Health and Health (NHW). This strategy deals with the idea to bringing change in the client preferences about food and making the food things much healthier worrying about the health issues.
The vision of this method is based on the key method i.e. 60/40+ which merely suggests that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The products will be manufactured with extra nutritional worth in contrast to all other products in market getting it a plus on its dietary content.
This technique was embraced to bring more yummy plus nutritious foods and drinks in market than ever. In competition with other business, with an intent of keeping its trust over customers as Business Company has acquired more trusted by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are decreasing with increasing real amount of spending reveals that the sales are increasing at a greater rate than its R&D spending, and allow the business to more invest in R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indication likewise reveals a thumbs-up to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio present a hazard of default of Business to its investors and might lead a decreasing share costs. For that reason, in terms of increasing debt ratio, the company should not invest much on R&D and must pay its present debts to decrease the danger for financiers.
The increasing danger of financiers with increasing financial obligation ratio and decreasing share costs can be observed by huge decrease of EPS of Air India Maharaja In Debt Trap stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow growth likewise prevent business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Graphs given in the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be utilized to derive different techniques based upon the SWOT Analysis given above. A quick summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business must introduce more ingenious products by big amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the revenue margins for the business. It might likewise provide Business a long term competitive benefit over its competitors.
The worldwide growth of Business ought to be focused on market capturing of establishing countries by expansion, bring in more consumers through client's loyalty. As developing nations are more populous than industrialized countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAir India Maharaja In Debt Trap ought to do careful acquisition and merger of companies, as it could impact the customer's and society's understandings about Business. It should acquire and combine with those business which have a market reputation of healthy and nutritious companies. It would enhance the understandings of consumers about Business.
Business should not just invest its R&D on development, rather than it must also concentrate on the R&D spending over evaluation of expense of numerous nutritious products. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business should move to not just developing but also to industrialized nations. It ought to widen its circle to various countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Air India Maharaja In Debt Trap must sensibly manage its acquisitions to avoid the risk of misconception from the consumers about Business. It should obtain and combine with those countries having a goodwill of being a healthy company in the market. This would not only enhance the perception of consumers about Business however would also increase the sales, profit margins and market share of Business. It would also enable the business to use its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based upon 4 elements; age, gender, earnings and occupation. For example, Business produces a number of products connected to children i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. Air India Maharaja In Debt Trap products are rather budget friendly by almost all levels, but its significant targeted customers, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is composed of its presence in practically 86 nations. Its geographical division is based upon two main factors i.e. typical income level of the customer in addition to the climate of the area. For example, Singapore Business Company's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the customer. For instance, Business 3 in 1 Coffee target those consumers whose life style is rather busy and do not have much time.

Behavioral Segmentation

Air India Maharaja In Debt Trap behavioral division is based upon the mindset understanding and awareness of the client. Its extremely nutritious items target those consumers who have a health conscious mindset towards their intakes.

Air India Maharaja In Debt Trap Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand name, there are 2 alternatives:
Alternative: 1
The Company ought to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the business, increasing the wealth of the business. Spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it fails to implement its method. Nevertheless, quantity spend on the R&D could not be restored, and it will be considered entirely sunk cost, if it do not provide prospective results.
3. Spending on R&D supply sluggish growth in sales, as it takes long time to introduce a product. However, acquisitions offer quick outcomes, as it supply the company already developed item, which can be marketed not long after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the company to face misconception of consumers about Business core worths of healthy and nutritious items.
2 Big spending on acquisitions than R&D would send out a signal of company's inadequacy of establishing innovative items, and would lead to consumer's discontentment as well.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are already present in the market, making business not able to introduce new innovative items.
Alternative: 2.
The Company should spend more on its R&D instead of acquisitions.
1. It would enable the business to produce more innovative products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted customers by introducing those items which can be provided to a totally brand-new market sector.
4. Ingenious products will offer long term benefits and high market share in long run.
1. It would reduce the revenue margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would impact the business at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might offer an unfavorable signal to the investors, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to present new innovative products with less risk of converting the costs on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the overall possessions of the business would increase with its substantial R&D costs.
3. It would not impact the revenue margins of the company at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's overall wealth along with in terms of innovative products.
1. Risk of conversion of R&D costs into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of ingenious products than alternative 2 and high number of innovative products than alternative 1.

Air India Maharaja In Debt Trap Conclusion

RecommendationsBusiness has remained the top market gamer for more than a years. It has actually institutionalised its techniques and culture to align itself with the marketplace changes and client habits, which has actually ultimately permitted it to sustain its market share. Though, Business has actually established substantial market share and brand name identity in the urban markets, it is suggested that the business needs to focus on the rural areas in terms of developing brand loyalty, awareness, and equity, such can be done by creating a particular brand allocation method through trade marketing tactics, that draw clear distinction in between Air India Maharaja In Debt Trap items and other rival items. Air India Maharaja In Debt Trap needs to leverage its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will permit the business to develop brand equity for freshly presented and currently produced items on a greater platform, making the effective usage of resources and brand image in the market.

Air India Maharaja In Debt Trap Exhibits

PESTEL Analysis
Governmental support

Changing standards of global food.
Improved market share.
Transforming assumption in the direction of healthier products
Improvements in R&D and QA departments.

Introduction of E-marketing.
No such impact as it is beneficial.
Problems over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest because 3000
Greatest after Company with less growth than Company 3rd Cheapest
R&D Spending Highest given that 2009 Highest possible after Company 1st Most affordable
Net Profit Margin Greatest considering that 2004 with quick development from 2002 to 2019 Because of sale of Alcon in 2016. Almost equal to Kraft Foods Unification Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health aspect Greatest number of brands with lasting practices Biggest confectionary and processed foods brand worldwide Largest dairy items and also bottled water brand name in the world
Segmentation Middle and also top center degree consumers worldwide Individual customers in addition to house group All age and also Income Consumer Teams Middle and top middle level customers worldwide
Number of Brands 5th 2nd 7th 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 69471 162321 681641 919713 974599
Net Profit Margin 8.54% 3.66% 18.73% 2.74% 85.55%
EPS (Earning Per Share) 92.85 7.14 3.74 9.58 48.88
Total Asset 674198 474527 228915 335865 58443
Total Debt 68512 33275 95292 51968 12921
Debt Ratio 76% 11% 71% 25% 82%
R&D Spending 2685 1328 7549 1212 4829
R&D Spending as % of Sales 7.24% 9.84% 7.57% 9.92% 8.37%

Air India Maharaja In Debt Trap Executive Summary Air India Maharaja In Debt Trap Swot Analysis Air India Maharaja In Debt Trap Vrio Analysis Air India Maharaja In Debt Trap Pestel Analysis
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