With the deep analysis of the above options, it is recommended that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only present new and innovative products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices also, as investors are willing to invest more in companies with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be carried out successfully by developing specific short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Air India Maharaja In Debt Trap must carry out numerous activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its income.
• Analyze the existing target market along with the market segment which is not include in the business's circle.
• Analyze the present financial information to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Obtain most beneficial companies with a strong dedication to health, to construct the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Air India Maharaja In Debt Trap values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Air India Maharaja In Debt Trap as a company producing healthy products has been constructed under midterm strategy and now the company might move towards taste element too to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
