With the deep analysis of the above options, it is advised that the company ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just present new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share rates as well, as investors want to invest more in companies with substantial R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by establishing certain short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy The Digitization Of Just About Everything ought to perform numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its income.
• Evaluate the present target market along with the marketplace sector which is not consist of in the company's circle.
• Evaluate the existing financial information to measure the amount that must be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the company to understand that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Get most beneficial organizations with a strong commitment to health, to construct the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about The Digitization Of Just About Everything values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste element, as the base for the The Digitization Of Just About Everything as a company producing healthy items has been developed under midterm strategy and now the business could move towards taste aspect also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
