The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Qihoo has an experience of about 140 years, allowing company to better carry out, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Qihoo has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Qihoo include; Maggi, Kit-Kat, Nescafe, etc.
• Qihoo has large amount of spending costs R&D as compare to its competitors, making the company business launch introduce innovative and nutritious productsItems
• After adopting its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Qihoo.
• Qihoo is a well-known brand with high customer's loyalty and brand name recall. This brand loyalty of customers increases the chances of easy market adoption of different new brand names of Qihoo.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Qihoo consumers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to change the perception of people ab out Qihoo as a business offering healthy and healthy items.
Opportunities
• Presenting more health associated products makes it possible for the business to record the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Broadening the market towards establishing nations can boost the Qihoo company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Qihoo customers. Teachers can recommend their trainees to buy Qihoo items.
Threats
• Financial instability in nations, which are the prospective markets for Qihoo, can produce several issues for Qihoo.
• Shifting of items from typical to much healthier, results in extra costs and can lead to decrease business's earnings margins.
• As Qihoo has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
