The analysis used to measure the position of company in the market is done by using PESTLE analysis, given in Exhibit A. Qihoo works under the guidelines and regulations directed by government and food authority. The company is more focused on its services and products to ensure about the product quality and safety. This analysis will help in understanding environment of external market in the international food and beverage markets. (Parera, 2017).
Political.
The political effect on the company is significantly affected by the government laws and guidelines. In efforts to manufacture excellent food, Qihoo is altering the requirements of food and drink production.
Economic.
Initiation of business where the capital earnings of each specific matters for the increased net sale as this varies country-to-country. The economy of the Qihoo Business in U.S. is growing year by year with variable items launch especially focusing on the nutritional food for babies.
Social.
The social environment keeps on changing with regard to time like the attitude of the customer along with their lifestyles. Any service or product of any business can not succeed up until the business is not worried about the living system of the consumer. Qihoo is taking procedures to meet its objectives as the world is in search of healthy and tasty food.
Technological.
In the development of service, strategic measures are somewhat compulsory. Qihoo is one of the top well-known international firm and by time it invests in various departments to take its products to brand-new level. Qihoo is investing more on its R&D to make its items healthier and nutritious offering consumers with health advantages.
Legal.
There is no such effect of legal aspects of Qihoo as it is more concerned over its laws and guidelines.
Environmental.
Qihoo, in terms of environmental effect is dedicated to work in eco-friendly environment with conservation of the natural resources and energy. As due to the production of larger variety of products there might be a hazard if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
