Qihoo Case Executive Summary

This report evaluates business operations of Qihoo Business. It is currently one of the most significant food-chains around the world. Its company operations and items portray its vision of contributing its part to the advancement of a healthy world. It supplies a range of items to its customers consisting of pet food, beverages, confectionary products, snacks, dairy items, and food for infants. Using different techniques, it pleases the requirements of its different market sections. The food market is also expected to expand in the coming years as the population of the world is anticipated to increase by one-third. This develops numerous opportunities for Qihoo to more expand its company. Besides this, the use of technology is likewise increasing in food processing market which further create chances for Qihoo. Drinks contribute the highest to the total income of the business, following which, are the dairy products. Qihoo has a competitive benefit over its client in the department of research study and development, as it is spending the most in this department in the food industry. Its product packaging also provides it an edge over its consumers. Its marketing objectives consist of ending up being the biggest manufacturer of dairy products, development in the emerging markets, advance the use of innovation and development in the organic food market. The business plans to expand awareness among its customers and increase its customer base from thirty-one percent to half. The danger of brand-new entrants and substitutes is high, Qihoo manages to remain among the leading and biggest food chains of the world since of its tactical planning and effective usage of its Research and Advancement department.