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Process Reengineering In Emerging Markets An Automakers Experience A is presently among the biggest food cycle worldwide. It was founded by Kelloggs in 1866, a German Pharmacist who first released "FarineLactee"; a combination of flour and milk to feed babies and decrease mortality rate. At the same time, the Page brothers from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The two became competitors at first but later on combined in 1905, leading to the birth of Process Reengineering In Emerging Markets An Automakers Experience A.
Business is now a transnational company. Unlike other international business, it has senior executives from different nations and tries to make decisions thinking about the whole world. Process Reengineering In Emerging Markets An Automakers Experience A presently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Process Reengineering In Emerging Markets An Automakers Experience A Corporation is to boost the quality of life of people by playing its part and offering healthy food. It wants to help the world in shaping a healthy and much better future for it. It also wants to encourage people to live a healthy life. While making sure that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Process Reengineering In Emerging Markets An Automakers Experience A's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and at the same time understand the needs and requirements of its consumers. Its vision is to grow fast and provide items that would please the requirements of each age. Process Reengineering In Emerging Markets An Automakers Experience A pictures to develop a trained labor force which would help the business to grow


Process Reengineering In Emerging Markets An Automakers Experience A's mission is that as presently, it is the leading company in the food industry, it thinks in 'Good Food, Good Life". Its objective is to provide its consumers with a range of options that are healthy and best in taste. It is concentrated on providing the very best food to its customers throughout the day and night.


Process Reengineering In Emerging Markets An Automakers Experience A has a broad variety of items that it uses to its consumers. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has set its goals and goals. These goals and goals are listed below.
• One objective of the company is to reach absolutely no landfill status. It is pursuing no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Process Reengineering In Emerging Markets An Automakers Experience A is to waste minimum food throughout production. Frequently, the food produced is squandered even prior to it reaches the clients.
• Another thing that Business is working on is to enhance its packaging in such a method that it would help it to decrease the above-mentioned issues and would also guarantee the shipment of high quality of its items to its clients.
• Meet international requirements of the environment.
• Build a relationship based on trust with its customers, organisation partners, staff members, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. However, the target of the company is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Display H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based upon the concept of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing modification in the customer preferences about food and making the food things healthier worrying about the health problems.
The vision of this method is based upon the secret method i.e. 60/40+ which simply means that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be made with additional nutritional value in contrast to all other items in market getting it a plus on its dietary material.
This method was adopted to bring more delicious plus healthy foods and drinks in market than ever. In competitors with other business, with an intention of maintaining its trust over customers as Business Company has actually gotten more trusted by costumers.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing real quantity of spending shows that the sales are increasing at a higher rate than its R&D costs, and enable the company to more invest in R&D.
Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indication also shows a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio posture a hazard of default of Business to its financiers and might lead a decreasing share costs. In terms of increasing debt ratio, the firm needs to not spend much on R&D and needs to pay its present financial obligations to reduce the threat for investors.
The increasing threat of investors with increasing financial obligation ratio and declining share costs can be observed by substantial decrease of EPS of Process Reengineering In Emerging Markets An Automakers Experience A stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow perception building of customers. This sluggish growth also prevent company to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given in the Exhibits D and E.

TWOS Analysis

TWOS analysis can be utilized to obtain different strategies based on the SWOT Analysis offered above. A short summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business ought to present more innovative items by large quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the earnings margins for the business. It might likewise offer Business a long term competitive advantage over its rivals.
The international growth of Business must be focused on market recording of establishing nations by growth, bring in more customers through consumer's commitment. As developing nations are more populated than industrialized countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisProcess Reengineering In Emerging Markets An Automakers Experience A should do careful acquisition and merger of companies, as it could impact the client's and society's understandings about Business. It should obtain and merge with those companies which have a market track record of healthy and nutritious business. It would enhance the understandings of customers about Business.
Business should not just spend its R&D on innovation, rather than it must likewise focus on the R&D spending over assessment of expense of different nutritious items. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business needs to relocate to not only developing but also to developed nations. It must widens its geographical growth. This large geographical expansion towards developing and developed nations would lower the danger of possible losses in times of instability in various countries. It ought to expand its circle to different countries like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Process Reengineering In Emerging Markets An Automakers Experience A should carefully control its acquisitions to avoid the threat of misunderstanding from the customers about Business. It should obtain and merge with those countries having a goodwill of being a healthy business in the market. This would not just improve the perception of customers about Business however would also increase the sales, earnings margins and market share of Business. It would likewise enable the business to utilize its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy growth.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based upon four factors; age, gender, earnings and profession. Business produces several products related to babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary items. Process Reengineering In Emerging Markets An Automakers Experience A items are rather cost effective by almost all levels, but its major targeted clients, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in almost 86 countries. Its geographical segmentation is based upon 2 main aspects i.e. typical income level of the consumer as well as the climate of the area. Singapore Business Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and lifestyle of the consumer. For example, Business 3 in 1 Coffee target those customers whose life style is rather busy and don't have much time.

Behavioral Segmentation

Process Reengineering In Emerging Markets An Automakers Experience A behavioral segmentation is based upon the mindset knowledge and awareness of the consumer. Its highly healthy items target those clients who have a health conscious mindset towards their intakes.

Process Reengineering In Emerging Markets An Automakers Experience A Alternatives

In order to sustain the brand name in the market and keep the client undamaged with the brand, there are 2 options:
Option: 1
The Company needs to spend more on acquisitions than on the R&D.
1. Acquisitions would increase overall assets of the company, increasing the wealth of the business. However, spending on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it fails to execute its method. Amount invest on the R&D could not be restored, and it will be considered entirely sunk cost, if it do not offer potential outcomes.
3. Spending on R&D provide slow development in sales, as it takes very long time to introduce an item. Acquisitions offer fast outcomes, as it offer the company already developed item, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to face misconception of consumers about Business core worths of healthy and nutritious products.
2 Large spending on acquisitions than R&D would send a signal of company's ineffectiveness of establishing innovative products, and would lead to consumer's dissatisfaction too.
3. Big acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making business unable to introduce new ingenious items.
Alternative: 2.
The Business ought to spend more on its R&D rather than acquisitions.
1. It would allow the business to produce more ingenious products.
2. It would offer the company a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by introducing those items which can be provided to an entirely brand-new market segment.
4. Innovative items will supply long term benefits and high market share in long term.
1. It would decrease the revenue margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would impact the company at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which might offer an unfavorable signal to the financiers, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to present new innovative items with less risk of converting the costs on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the general properties of the business would increase with its considerable R&D costs.
3. It would not impact the profit margins of the business at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's total wealth as well as in regards to ingenious products.
1. Danger of conversion of R&D costs into sunk cost, greater than alternative 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, greater than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative products than alternative 2 and high number of innovative products than alternative 1.

Process Reengineering In Emerging Markets An Automakers Experience A Conclusion

RecommendationsBusiness has remained the top market player for more than a decade. It has actually institutionalised its strategies and culture to align itself with the marketplace changes and customer habits, which has ultimately permitted it to sustain its market share. Business has actually established substantial market share and brand identity in the city markets, it is recommended that the company must focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by creating a particular brand allowance strategy through trade marketing strategies, that draw clear distinction between Process Reengineering In Emerging Markets An Automakers Experience A items and other rival items. Additionally, Business must utilize its brand name picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand name equity for recently introduced and currently produced products on a higher platform, making the efficient use of resources and brand image in the market.

Process Reengineering In Emerging Markets An Automakers Experience A Exhibits

PESTEL Analysis
Governmental support

Changing standards of worldwide food.
Improved market share. Altering perception in the direction of healthier products Improvements in R&D as well as QA divisions.

Introduction of E-marketing.
No such effect as it is good. Issues over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible because 2000 Highest after Service with less growth than Organisation 6th Lowest
R&D Spending Highest possible since 2009 Highest possible after Organisation 7th Lowest
Net Profit Margin Greatest because 2007 with rapid growth from 2007 to 2019 Due to sale of Alcon in 2018. Nearly equal to Kraft Foods Unification Virtually equal to Unilever N/A
Competitive Advantage Food with Nutrition and health and wellness aspect Highest number of brand names with lasting techniques Biggest confectionary and also refined foods brand name on the planet Largest milk products as well as mineral water brand worldwide
Segmentation Center as well as top center level customers worldwide Specific consumers together with home team Any age and Earnings Consumer Groups Center as well as top center level customers worldwide
Number of Brands 5th 7th 1st 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 19879 148243 427349 572527 874741
Net Profit Margin 2.67% 5.26% 43.29% 9.85% 83.25%
EPS (Earning Per Share) 46.53 3.63 2.93 2.91 96.15
Total Asset 826814 594763 811311 832383 18579
Total Debt 33644 51396 98997 85141 22844
Debt Ratio 12% 86% 18% 81% 75%
R&D Spending 5463 3712 9399 4748 6454
R&D Spending as % of Sales 5.67% 5.89% 6.34% 3.86% 8.78%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations