With the deep analysis of the above alternatives, it is recommended that the business needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and ingenious items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices as well, as investors are willing to invest more in companies with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by developing particular short-term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Moneyball B Do You Get What You Pay For must perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce the majority of its profits.
• Examine the current target audience in addition to the marketplace sector which is not consist of in the business's circle.
• Analyze the current financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Obtain most beneficial companies with a strong commitment to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Moneyball B Do You Get What You Pay For worths and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Moneyball B Do You Get What You Pay For as a business producing healthy items has actually been built under midterm plan and now the business could move towards taste element too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
