The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Lucas Wang Stop Loss Strategy has an experience of about 140 years, enabling company to much better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Lucas Wang Stop Loss Strategy has more than 2000 brands, which increase the circle of its target customers. These brands include infant foods, pet food, confectionary items, drinks and so on. Famous brand names of Lucas Wang Stop Loss Strategy include; Maggi, Kit-Kat, Nescafe, and so on
• Lucas Wang Stop Loss Strategy has large quantity of costs on R&D as compare to its competitors, making the company to introduce more ingenious and healthy items. This development provides the company a high competitive position in long run.
• After adopting its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and improve market position of Lucas Wang Stop Loss Strategy.
• Lucas Wang Stop Loss Strategy is a widely known brand with high customer's loyalty and brand recall. This brand commitment of consumers increases the chances of simple market adoption of numerous new brand names of Lucas Wang Stop Loss Strategy.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give an unfavorable signal to Lucas Wang Stop Loss Strategy consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are quite various. It will take long to alter the understanding of individuals ab out Lucas Wang Stop Loss Strategy as a company selling healthy and healthy items.
Opportunities
• Presenting more health related items enables the company to capture the market in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. For this reason expanding the marketplace towards developing countries can boost the Lucas Wang Stop Loss Strategy company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Lucas Wang Stop Loss Strategy customers. For example, instructors can advise their trainees to purchase Lucas Wang Stop Loss Strategy items.
Threats
• Economic instability in nations, which are the potential markets for Lucas Wang Stop Loss Strategy, can create a number of problems for Lucas Wang Stop Loss Strategy.
• Shifting of products from typical to much healthier, results in additional costs and can lead to decline company's profit margins.
• As Lucas Wang Stop Loss Strategy has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face particular problems.
Exhibit F: SWOT Analysis
