The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Kpmg Peat Marwick The Shadow Partner has an experience of about 140 years, making it possible for business to much better perform, in different situations.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Kpmg Peat Marwick The Shadow Partner has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of child foods, pet food, confectionary items, drinks etc. Famous brand names of Kpmg Peat Marwick The Shadow Partner include; Maggi, Kit-Kat, Nescafe, and so on
• Kpmg Peat Marwick The Shadow Partner has big quantity of costs on R&D as compare to its rivals, making the business to launch more innovative and nutritious products. This development supplies the company a high competitive position in long run.
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Kpmg Peat Marwick The Shadow Partner.
• Kpmg Peat Marwick The Shadow Partner is a popular brand name with high consumer's loyalty and brand recall. This brand name commitment of consumers increases the opportunities of simple market adoption of numerous brand-new brand names of Kpmg Peat Marwick The Shadow Partner.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can offer an unfavorable signal to Kpmg Peat Marwick The Shadow Partner clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather various. It will take long to alter the understanding of individuals ab out Kpmg Peat Marwick The Shadow Partner as a company selling healthy and nutritious products.
Opportunities
• Introducing more health associated items enables the company to record the market in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Hence expanding the marketplace towards developing nations can enhance the Kpmg Peat Marwick The Shadow Partner business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Kpmg Peat Marwick The Shadow Partner customers. For instance, instructors can suggest their students to acquire Kpmg Peat Marwick The Shadow Partner products.
Threats
• Economic instability in nations, which are the possible markets for Kpmg Peat Marwick The Shadow Partner, can develop several concerns for Kpmg Peat Marwick The Shadow Partner.
• Shifting of products from regular to healthier, leads to additional costs and can cause decline company's revenue margins.
• As Kpmg Peat Marwick The Shadow Partner has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.
Exhibit F: SWOT Analysis
