Information Technology At Cirque Du Soleil Looking Back Moving Forward Case Study Help

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Information Technology At Cirque Du Soleil Looking Back Moving Forward Case Study Solution

Information Technology At Cirque Du Soleil Looking Back Moving Forward is currently among the greatest food chains worldwide. It was established by Kelloggs in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed babies and reduce death rate. At the same time, the Page brothers from Switzerland likewise found The Anglo-Swiss Condensed Milk Company. The 2 became rivals in the beginning however later on combined in 1905, leading to the birth of Information Technology At Cirque Du Soleil Looking Back Moving Forward.
Business is now a transnational company. Unlike other multinational business, it has senior executives from various nations and tries to make decisions thinking about the entire world. Information Technology At Cirque Du Soleil Looking Back Moving Forward currently has more than 500 factories around the world and a network spread across 86 countries.


The purpose of Business Corporation is to boost the quality of life of individuals by playing its part and providing healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Information Technology At Cirque Du Soleil Looking Back Moving Forward's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wishes to be ingenious and at the same time understand the needs and requirements of its consumers. Its vision is to grow quickly and provide products that would satisfy the requirements of each age group. Information Technology At Cirque Du Soleil Looking Back Moving Forward envisions to develop a trained workforce which would help the business to grow


Information Technology At Cirque Du Soleil Looking Back Moving Forward's objective is that as currently, it is the leading company in the food market, it thinks in 'Great Food, Good Life". Its mission is to supply its consumers with a variety of options that are healthy and finest in taste too. It is focused on offering the very best food to its consumers throughout the day and night.


Business has a wide variety of items that it uses to its clients. Its items consist of food for infants, cereals, dairy products, treats, chocolates, food for pet and mineral water. It has around four hundred and fifty (450) factories all over the world and around 328,000 workers. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Remembering the vision and objective of the corporation, the business has actually put down its goals and goals. These goals and objectives are listed below.
• One goal of the business is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another objective of Information Technology At Cirque Du Soleil Looking Back Moving Forward is to squander minimum food throughout production. Usually, the food produced is lost even before it reaches the consumers.
• Another thing that Business is dealing with is to improve its product packaging in such a method that it would help it to lower those complications and would also ensure the shipment of high quality of its products to its consumers.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its consumers, organisation partners, workers, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not achieved as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based on the idea of Nutritious, Health and Wellness (NHW). This technique deals with the idea to bringing modification in the customer preferences about food and making the food things much healthier worrying about the health issues.
The vision of this method is based on the key technique i.e. 60/40+ which just implies that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The items will be manufactured with extra nutritional worth in contrast to all other products in market acquiring it a plus on its nutritional content.
This strategy was embraced to bring more yummy plus nutritious foods and beverages in market than ever. In competitors with other companies, with an intention of retaining its trust over customers as Business Business has actually acquired more relied on by costumers.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing real quantity of costs reveals that the sales are increasing at a higher rate than its R&D costs, and permit the company to more invest in R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indicator also shows a thumbs-up to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio posture a danger of default of Business to its investors and could lead a declining share costs. For that reason, in terms of increasing debt ratio, the company ought to not invest much on R&D and should pay its present debts to reduce the risk for financiers.
The increasing danger of investors with increasing debt ratio and declining share costs can be observed by substantial decline of EPS of Information Technology At Cirque Du Soleil Looking Back Moving Forward stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This slow development also prevent company to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be utilized to derive different strategies based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business ought to introduce more innovative products by large quantity of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the revenue margins for the business. It could likewise offer Business a long term competitive advantage over its rivals.
The international growth of Business need to be focused on market catching of establishing countries by expansion, bring in more clients through consumer's loyalty. As establishing nations are more populated than developed countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisInformation Technology At Cirque Du Soleil Looking Back Moving Forward must do mindful acquisition and merger of companies, as it could affect the consumer's and society's understandings about Business. It must acquire and combine with those companies which have a market credibility of healthy and nutritious companies. It would improve the perceptions of customers about Business.
Business must not just spend its R&D on innovation, instead of it should likewise focus on the R&D costs over examination of cost of different nutritious products. This would increase expense performance of its products, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business must relocate to not just developing however also to developed countries. It should expands its geographical expansion. This large geographical growth towards establishing and developed countries would reduce the danger of possible losses in times of instability in different countries. It should expand its circle to various nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It should get and merge with those countries having a goodwill of being a healthy company in the market. It would likewise allow the company to utilize its prospective resources effectively on its other operations rather than acquisitions of those companies slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based on four factors; age, gender, earnings and occupation. Business produces several items related to children i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Information Technology At Cirque Du Soleil Looking Back Moving Forward items are quite inexpensive by almost all levels, but its major targeted clients, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is composed of its existence in nearly 86 countries. Its geographical division is based upon two main elements i.e. average income level of the consumer along with the climate of the area. Singapore Business Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and lifestyle of the client. Business 3 in 1 Coffee target those customers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

Information Technology At Cirque Du Soleil Looking Back Moving Forward behavioral segmentation is based upon the mindset knowledge and awareness of the customer. For instance its extremely nutritious products target those consumers who have a health conscious mindset towards their intakes.

Information Technology At Cirque Du Soleil Looking Back Moving Forward Alternatives

In order to sustain the brand in the market and keep the consumer undamaged with the brand name, there are two alternatives:
Option: 1
The Company should invest more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. However, spending on R&D would be sunk cost.
2. The business can resell the gotten units in the market, if it fails to execute its technique. Amount spend on the R&D might not be restored, and it will be considered entirely sunk cost, if it do not provide prospective outcomes.
3. Investing in R&D supply sluggish development in sales, as it takes long time to present an item. However, acquisitions offer quick results, as it offer the business currently developed item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the business to face misunderstanding of customers about Business core worths of healthy and nutritious items.
2 Large costs on acquisitions than R&D would send out a signal of company's inadequacy of establishing ingenious items, and would lead to customer's dissatisfaction also.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are already present in the market, making company unable to introduce new innovative items.
Alternative: 2.
The Business must spend more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more ingenious items.
2. It would provide the company a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by presenting those items which can be offered to an entirely brand-new market sector.
4. Ingenious products will offer long term benefits and high market share in long term.
1. It would reduce the revenue margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk expense, and would impact the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might provide an unfavorable signal to the financiers, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to present new ingenious products with less threat of converting the spending on R&D into sunk expense.
2. It would provide a favorable signal to the financiers, as the general possessions of the company would increase with its significant R&D costs.
3. It would not affect the earnings margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's overall wealth along with in regards to ingenious items.
1. Threat of conversion of R&D spending into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less number of innovative items than alternative 2 and high variety of ingenious products than alternative 1.

Information Technology At Cirque Du Soleil Looking Back Moving Forward Conclusion

RecommendationsBusiness has remained the top market gamer for more than a decade. It has institutionalised its methods and culture to align itself with the market modifications and client habits, which has actually eventually permitted it to sustain its market share. Business has developed significant market share and brand name identity in the urban markets, it is advised that the business needs to focus on the rural areas in terms of establishing brand name loyalty, awareness, and equity, such can be done by creating a specific brand allocation technique through trade marketing techniques, that draw clear difference between Information Technology At Cirque Du Soleil Looking Back Moving Forward items and other competitor items. Information Technology At Cirque Du Soleil Looking Back Moving Forward ought to leverage its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will permit the business to develop brand name equity for newly presented and already produced items on a higher platform, making the reliable usage of resources and brand image in the market.

Information Technology At Cirque Du Soleil Looking Back Moving Forward Exhibits

PESTEL Analysis
Governmental assistance

Altering criteria of worldwide food.
Boosted market share. Altering understanding towards much healthier products Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such influence as it is beneficial. Issues over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest since 5000 Highest possible after Organisation with less growth than Company 7th Most affordable
R&D Spending Highest possible since 2007 Highest possible after Business 6th Lowest
Net Profit Margin Greatest given that 2002 with rapid development from 2006 to 2014 Due to sale of Alcon in 2019. Almost equal to Kraft Foods Incorporation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health factor Highest possible variety of brand names with lasting methods Biggest confectionary and also processed foods brand on the planet Largest milk products and also bottled water brand name worldwide
Segmentation Middle and also top middle level customers worldwide Individual consumers in addition to family team Every age as well as Earnings Client Teams Middle and top middle level consumers worldwide
Number of Brands 8th 8th 1st 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 92547 235229 372679 652365 895974
Net Profit Margin 3.87% 9.71% 14.97% 7.97% 27.17%
EPS (Earning Per Share) 23.33 3.43 4.14 3.48 56.95
Total Asset 849965 225226 324343 593124 72871
Total Debt 26793 46257 51443 92222 87423
Debt Ratio 79% 33% 23% 59% 68%
R&D Spending 6295 8149 6863 5423 8257
R&D Spending as % of Sales 3.87% 1.98% 6.34% 9.82% 4.63%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations