With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just present brand-new and ingenious items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs too, as financiers are willing to invest more in companies with significant R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out efficiently by developing certain short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Floodgate On The Hunt For Thunderlizards should carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its revenue.
• Analyze the present target audience along with the marketplace section which is not include in the business's circle.
• Examine the present financial data to determine the amount that must be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Acquire most beneficial organizations with a strong commitment to health, to develop the customer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Floodgate On The Hunt For Thunderlizards values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste element, as the base for the Floodgate On The Hunt For Thunderlizards as a company producing healthy products has actually been developed under midterm strategy and now the company could move towards taste aspect as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
