With the deep analysis of the above alternatives, it is advised that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share rates too, as financiers want to invest more in companies with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by developing specific short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Edmunds Wwwedmundscom need to perform numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its profits.
• Evaluate the existing target market along with the marketplace sector which is not include in the company's circle.
• Evaluate the existing financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to handle. Acquire most beneficial companies with a strong commitment to health, to build the customer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Edmunds Wwwedmundscom worths and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Edmunds Wwwedmundscom as a company producing healthy items has been built under midterm plan and now the company could move towards taste element too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
