The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• E2m Health Services has an experience of about 140 years, allowing business to much better carry out, in various scenarios.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Market.
• E2m Health Services has more than 2000 brands, which increase the circle of its target consumers. These brand names include child foods, family pet food, confectionary items, drinks and so on. Famous brand names of E2m Health Services consist of; Maggi, Kit-Kat, Nescafe, etc.
• E2m Health Services has big amount of spending on R&D as compare to its rivals, making the business to launch more innovative and healthy products. This development offers the business a high competitive position in long run.
• After adopting its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of E2m Health Services.
• E2m Health Services is a well-known brand name with high consumer's commitment and brand recall. This brand name commitment of consumers increases the chances of easy market adoption of different brand-new brand names of E2m Health Services.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can offer a negative signal to E2m Health Services consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to change the perception of people ab out E2m Health Services as a business selling healthy and nutritious products.
Opportunities
• Presenting more health related products allows the business to record the market in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets in the world. Hence expanding the marketplace towards developing countries can improve the E2m Health Services service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of E2m Health Services consumers. Instructors can advise their trainees to buy E2m Health Services products.
Threats
• Economic instability in countries, which are the possible markets for E2m Health Services, can develop numerous concerns for E2m Health Services.
• Shifting of products from typical to much healthier, causes additional costs and can result in decrease company's earnings margins.
• As E2m Health Services has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
