Deutsche Allgemeinversicherung Case Study Solution

Case Study Solution And Analysis

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Deutsche Allgemeinversicherung Case Study Analysis

Business is currently one of the greatest food chains worldwide. It was founded by Henri Deutsche Allgemeinversicherung in 1866, a German Pharmacist who first released "FarineLactee"; a mix of flour and milk to feed babies and reduce mortality rate.
Business is now a transnational company. Unlike other international companies, it has senior executives from different nations and attempts to make choices considering the whole world. Deutsche Allgemeinversicherung presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The purpose of Deutsche Allgemeinversicherung Corporation is to enhance the lifestyle of individuals by playing its part and providing healthy food. It wants to help the world in forming a healthy and much better future for it. It also wants to encourage individuals to live a healthy life. While ensuring that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Deutsche Allgemeinversicherung's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and concurrently understand the needs and requirements of its clients. Its vision is to grow quickly and supply items that would satisfy the needs of each age group. Deutsche Allgemeinversicherung pictures to establish a trained workforce which would help the company to grow


Deutsche Allgemeinversicherung's mission is that as currently, it is the leading business in the food industry, it believes in 'Great Food, Good Life". Its objective is to provide its consumers with a range of choices that are healthy and best in taste. It is concentrated on providing the very best food to its clients throughout the day and night.


Deutsche Allgemeinversicherung has a broad range of items that it uses to its consumers. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has laid down its goals and goals. These objectives and goals are noted below.
• One objective of the company is to reach absolutely no garbage dump status. (Business, aboutus, 2017).
• Another objective of Deutsche Allgemeinversicherung is to lose minimum food throughout production. Frequently, the food produced is squandered even prior to it reaches the clients.
• Another thing that Business is working on is to enhance its product packaging in such a method that it would help it to reduce those complications and would likewise ensure the shipment of high quality of its products to its consumers.
• Meet worldwide requirements of the environment.
• Construct a relationship based upon trust with its customers, company partners, staff members, and government.

Critical Issues

Just Recently, Business Company is focusing more towards the technique of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business strategy is based upon the concept of Nutritious, Health and Health (NHW). This strategy deals with the concept to bringing change in the consumer choices about food and making the food stuff much healthier concerning about the health concerns.
The vision of this method is based upon the key approach i.e. 60/40+ which just indicates that the products will have a rating of 60% on the basis of taste and 40% is based upon its nutritional value. The items will be manufactured with additional dietary value in contrast to all other items in market getting it a plus on its dietary content.
This method was embraced to bring more delicious plus nutritious foods and drinks in market than ever. In competition with other companies, with an intention of retaining its trust over clients as Business Company has acquired more relied on by costumers.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a greater rate than its R&D spending, and enable the business to more invest in R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indicator also shows a green light to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing debt ratio present a threat of default of Business to its investors and could lead a declining share prices. Therefore, in terms of increasing debt ratio, the firm must not spend much on R&D and needs to pay its existing debts to decrease the threat for financiers.
The increasing risk of investors with increasing debt ratio and declining share rates can be observed by big decrease of EPS of Deutsche Allgemeinversicherung stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception building of consumers. This slow growth likewise prevent company to more spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be utilized to derive different methods based on the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business needs to present more innovative items by big quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the company. It could likewise provide Business a long term competitive advantage over its competitors.
The international growth of Business ought to be concentrated on market recording of establishing countries by expansion, drawing in more consumers through customer's commitment. As establishing countries are more populated than industrialized nations, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisDeutsche Allgemeinversicherung should do careful acquisition and merger of organizations, as it might impact the consumer's and society's perceptions about Business. It must obtain and merge with those business which have a market track record of healthy and healthy companies. It would enhance the understandings of customers about Business.
Business ought to not just spend its R&D on innovation, rather than it ought to also concentrate on the R&D costs over examination of cost of different nutritious products. This would increase cost effectiveness of its products, which will lead to increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business should move to not only establishing but also to developed nations. It should widens its geographical expansion. This large geographical expansion towards developing and established nations would reduce the risk of potential losses in times of instability in various nations. It should broaden its circle to numerous countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Deutsche Allgemeinversicherung needs to carefully control its acquisitions to prevent the threat of misconception from the consumers about Business. It must get and combine with those nations having a goodwill of being a healthy company in the market. This would not just enhance the perception of customers about Business however would also increase the sales, profit margins and market share of Business. It would also allow the company to use its prospective resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy growth.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based upon four aspects; age, gender, earnings and occupation. Business produces several items related to infants i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary products. Deutsche Allgemeinversicherung products are rather cost effective by nearly all levels, however its significant targeted clients, in regards to earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is made up of its presence in practically 86 nations. Its geographical segmentation is based upon 2 primary factors i.e. typical income level of the consumer in addition to the environment of the region. Singapore Business Business's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the customer. Business 3 in 1 Coffee target those consumers whose life design is quite hectic and don't have much time.

Behavioral Segmentation

Deutsche Allgemeinversicherung behavioral segmentation is based upon the mindset knowledge and awareness of the consumer. For instance its extremely healthy items target those clients who have a health conscious mindset towards their consumptions.

Deutsche Allgemeinversicherung Alternatives

In order to sustain the brand in the market and keep the customer intact with the brand name, there are 2 choices:
Option: 1
The Company ought to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the company, increasing the wealth of the company. However, spending on R&D would be sunk cost.
2. The company can resell the gotten systems in the market, if it fails to execute its method. Amount spend on the R&D might not be revived, and it will be considered totally sunk expense, if it do not give potential results.
3. Investing in R&D provide slow growth in sales, as it takes long period of time to present an item. Nevertheless, acquisitions offer quick results, as it offer the business already developed product, which can be marketed right after the acquisition.
1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with misconception of customers about Business core worths of healthy and nutritious items.
2 Big costs on acquisitions than R&D would send out a signal of business's inefficiency of developing innovative products, and would results in consumer's dissatisfaction as well.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making company unable to introduce brand-new innovative products.
Alternative: 2.
The Company must spend more on its R&D rather than acquisitions.
1. It would allow the business to produce more innovative products.
2. It would offer the company a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by introducing those items which can be provided to an entirely new market section.
4. Ingenious products will provide long term advantages and high market share in long term.
1. It would reduce the profit margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would affect the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might supply an unfavorable signal to the investors, and could result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce new ingenious products with less danger of converting the costs on R&D into sunk expense.
2. It would supply a positive signal to the investors, as the total possessions of the business would increase with its significant R&D costs.
3. It would not affect the earnings margins of the business at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's overall wealth in addition to in terms of innovative items.
1. Danger of conversion of R&D spending into sunk cost, greater than option 1 lower than alternative 2.
2. Danger of misconception about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less number of ingenious products than alternative 2 and high variety of ingenious products than alternative 1.

Deutsche Allgemeinversicherung Conclusion

RecommendationsIt has actually institutionalised its methods and culture to align itself with the market modifications and customer habits, which has ultimately enabled it to sustain its market share. Business has actually developed substantial market share and brand name identity in the metropolitan markets, it is suggested that the business ought to focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by producing a particular brand name allowance strategy through trade marketing tactics, that draw clear difference in between Deutsche Allgemeinversicherung items and other rival items.

Deutsche Allgemeinversicherung Exhibits

PESTEL Analysis
Governmental support

Altering standards of international food.
Enhanced market share.
Changing perception towards healthier items
Improvements in R&D as well as QA departments.

Introduction of E-marketing.
No such effect as it is good.
Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest because 3000
Greatest after Service with less development than Organisation 3rd Lowest
R&D Spending Greatest considering that 2007 Greatest after Company 4th Cheapest
Net Profit Margin Highest possible considering that 2007 with rapid development from 2004 to 2015 As a result of sale of Alcon in 2016. Almost equal to Kraft Foods Unification Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition and also health and wellness variable Greatest variety of brands with sustainable practices Largest confectionary and also processed foods brand worldwide Largest milk items as well as bottled water brand on the planet
Segmentation Center and also upper middle degree customers worldwide Individual clients along with household group Every age and Earnings Consumer Groups Middle and top center level consumers worldwide
Number of Brands 4th 8th 9th 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 66854 631922 296438 812955 217518
Net Profit Margin 8.86% 9.35% 62.51% 3.63% 94.96%
EPS (Earning Per Share) 56.24 5.97 2.77 8.93 22.86
Total Asset 176577 726468 937478 912774 82579
Total Debt 98183 39682 13719 45799 71454
Debt Ratio 48% 65% 73% 54% 49%
R&D Spending 3683 7931 6791 1296 2135
R&D Spending as % of Sales 1.66% 1.19% 8.58% 4.82% 6.81%

Deutsche Allgemeinversicherung Executive Summary Deutsche Allgemeinversicherung Swot Analysis Deutsche Allgemeinversicherung Vrio Analysis Deutsche Allgemeinversicherung Pestel Analysis
Deutsche Allgemeinversicherung Porters Analysis Deutsche Allgemeinversicherung Recommendations