Aucnet Tv Auction Network System Case Study Solution

Case Study Solution And Analysis

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Aucnet Tv Auction Network System Case Study Analysis

Business is presently one of the greatest food chains worldwide. It was founded by Henri Aucnet Tv Auction Network System in 1866, a German Pharmacist who initially launched "FarineLactee"; a combination of flour and milk to feed babies and reduce mortality rate.
Business is now a global company. Unlike other multinational business, it has senior executives from various nations and tries to make choices considering the whole world. Aucnet Tv Auction Network System currently has more than 500 factories worldwide and a network spread across 86 countries.


The function of Aucnet Tv Auction Network System Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. It wishes to help the world in forming a healthy and much better future for it. It also wishes to motivate people to live a healthy life. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Aucnet Tv Auction Network System's vision is to provide its clients with food that is healthy, high in quality and safe to eat. It wants to be innovative and concurrently comprehend the requirements and requirements of its clients. Its vision is to grow quickly and provide products that would satisfy the needs of each age. Aucnet Tv Auction Network System imagines to develop a trained labor force which would help the business to grow


Aucnet Tv Auction Network System's objective is that as presently, it is the leading business in the food industry, it believes in 'Great Food, Excellent Life". Its mission is to offer its consumers with a range of options that are healthy and best in taste as well. It is concentrated on offering the best food to its customers throughout the day and night.


Business has a wide range of products that it offers to its clients. Its items consist of food for babies, cereals, dairy items, treats, chocolates, food for family pet and bottled water. It has around four hundred and fifty (450) factories worldwide and around 328,000 staff members. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the company has actually put down its goals and goals. These objectives and goals are noted below.
• One goal of the company is to reach absolutely no land fill status. It is pursuing zero waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the by-products. (Business, aboutus, 2017).
• Another goal of Aucnet Tv Auction Network System is to lose minimum food throughout production. Most often, the food produced is squandered even prior to it reaches the customers.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to reduce those issues and would likewise guarantee the shipment of high quality of its items to its consumers.
• Meet international requirements of the environment.
• Construct a relationship based upon trust with its consumers, organisation partners, employees, and federal government.

Critical Issues

Just Recently, Business Company is focusing more towards the strategy of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H. There is a need to focus more on the sales then the innovation technology. Otherwise, it might result in the decreased earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based upon the principle of Nutritious, Health and Wellness (NHW). This technique handles the concept to bringing change in the client preferences about food and making the food stuff healthier worrying about the health concerns.
The vision of this strategy is based upon the secret approach i.e. 60/40+ which simply suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be manufactured with additional dietary value in contrast to all other items in market acquiring it a plus on its nutritional material.
This technique was adopted to bring more tasty plus healthy foods and drinks in market than ever. In competition with other business, with an objective of maintaining its trust over consumers as Business Company has actually acquired more relied on by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing real amount of spending reveals that the sales are increasing at a greater rate than its R&D costs, and allow the company to more spend on R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This sign likewise reveals a thumbs-up to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio posture a hazard of default of Business to its investors and might lead a declining share prices. For that reason, in terms of increasing debt ratio, the company should not spend much on R&D and must pay its existing financial obligations to reduce the danger for investors.
The increasing risk of investors with increasing financial obligation ratio and declining share rates can be observed by huge decline of EPS of Aucnet Tv Auction Network System stocks.
The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow understanding building of consumers. This slow growth also hinder business to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Charts given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain different strategies based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business ought to present more ingenious products by big quantity of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the profit margins for the company. It could likewise supply Business a long term competitive benefit over its competitors.
The international expansion of Business should be concentrated on market capturing of establishing countries by expansion, bring in more consumers through consumer's loyalty. As establishing nations are more populated than industrialized countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAucnet Tv Auction Network System needs to do cautious acquisition and merger of organizations, as it might affect the consumer's and society's understandings about Business. It needs to get and combine with those companies which have a market track record of healthy and healthy companies. It would enhance the understandings of customers about Business.
Business must not just invest its R&D on development, rather than it ought to likewise concentrate on the R&D spending over evaluation of expense of various nutritious items. This would increase expense performance of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not only developing however also to industrialized nations. It should broaden its circle to different nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It should obtain and combine with those countries having a goodwill of being a healthy business in the market. It would also enable the business to utilize its potential resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW strategy growth.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on four elements; age, gender, income and occupation. For example, Business produces several items related to babies i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary items. Aucnet Tv Auction Network System items are quite affordable by practically all levels, but its significant targeted customers, in regards to earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in almost 86 nations. Its geographical segmentation is based upon two main elements i.e. average earnings level of the consumer in addition to the environment of the region. For instance, Singapore Business Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and lifestyle of the customer. For example, Business 3 in 1 Coffee target those consumers whose life style is rather busy and do not have much time.

Behavioral Segmentation

Aucnet Tv Auction Network System behavioral segmentation is based upon the mindset understanding and awareness of the consumer. For instance its extremely healthy products target those customers who have a health mindful attitude towards their consumptions.

Aucnet Tv Auction Network System Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are two alternatives:
Option: 1
The Business needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the company, increasing the wealth of the business. However, costs on R&D would be sunk expense.
2. The company can resell the obtained systems in the market, if it fails to implement its strategy. Quantity invest on the R&D could not be restored, and it will be thought about completely sunk expense, if it do not offer potential outcomes.
3. Investing in R&D offer slow development in sales, as it takes long time to present an item. However, acquisitions supply fast outcomes, as it supply the business currently established item, which can be marketed right after the acquisition.
1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the business to face misunderstanding of consumers about Business core worths of healthy and nutritious products.
2 Large costs on acquisitions than R&D would send out a signal of business's inadequacy of establishing innovative products, and would outcomes in customer's dissatisfaction.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making business not able to present brand-new innovative products.
Alternative: 2.
The Business must invest more on its R&D rather than acquisitions.
1. It would allow the business to produce more innovative products.
2. It would offer the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted customers by introducing those items which can be used to a totally brand-new market sector.
4. Innovative items will supply long term advantages and high market share in long term.
1. It would decrease the earnings margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would impact the company at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the financiers, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce new ingenious items with less threat of converting the costs on R&D into sunk cost.
2. It would provide a positive signal to the financiers, as the overall possessions of the business would increase with its significant R&D spending.
3. It would not impact the earnings margins of the business at a large rate as compare to alternative 2.
4. It would supply the company a strong long term market position in terms of the business's overall wealth as well as in terms of innovative products.
1. Threat of conversion of R&D spending into sunk expense, higher than option 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Intro of less number of ingenious items than alternative 2 and high number of ingenious items than alternative 1.

Aucnet Tv Auction Network System Conclusion

RecommendationsBusiness has remained the top market player for more than a years. It has actually institutionalized its techniques and culture to align itself with the marketplace modifications and consumer behavior, which has eventually permitted it to sustain its market share. Business has developed significant market share and brand name identity in the urban markets, it is suggested that the company needs to focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by producing a particular brand allowance method through trade marketing tactics, that draw clear difference in between Aucnet Tv Auction Network System items and other rival items. Aucnet Tv Auction Network System needs to leverage its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the business to develop brand equity for recently presented and already produced items on a higher platform, making the reliable use of resources and brand image in the market.

Aucnet Tv Auction Network System Exhibits

PESTEL Analysis
Governmental support

Transforming requirements of global food.
Enhanced market share. Changing perception in the direction of healthier items Improvements in R&D and QA departments.

Intro of E-marketing.
No such effect as it is beneficial. Concerns over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 1000 Highest possible after Company with less development than Company 4th Cheapest
R&D Spending Highest possible since 2009 Highest possible after Organisation 9th Least expensive
Net Profit Margin Greatest because 2009 with quick development from 2004 to 2014 Due to sale of Alcon in 2013. Practically equal to Kraft Foods Incorporation Almost equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health and wellness aspect Highest variety of brand names with sustainable methods Biggest confectionary and also refined foods brand worldwide Largest milk items and bottled water brand name worldwide
Segmentation Middle and top center degree consumers worldwide Individual clients along with household team Any age and also Income Consumer Teams Middle as well as upper middle level consumers worldwide
Number of Brands 2nd 7th 5th 1st

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 77652 877212 797196 428325 264152
Net Profit Margin 5.91% 6.35% 25.57% 4.29% 45.56%
EPS (Earning Per Share) 63.24 8.19 9.43 2.32 95.91
Total Asset 475864 641624 393826 118978 89135
Total Debt 47136 11213 44391 61585 83117
Debt Ratio 82% 69% 17% 86% 25%
R&D Spending 9446 1812 2886 7518 4882
R&D Spending as % of Sales 9.67% 6.39% 6.23% 8.38% 6.19%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations