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Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Case Study Solution

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Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture is presently one of the greatest food cycle worldwide. It was founded by Kelloggs in 1866, a German Pharmacist who initially released "FarineLactee"; a mix of flour and milk to feed babies and reduce death rate. At the exact same time, the Page bros from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The two ended up being rivals in the beginning but later on combined in 1905, leading to the birth of Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture.
Business is now a global company. Unlike other multinational business, it has senior executives from various nations and tries to make choices thinking about the entire world. Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture currently has more than 500 factories worldwide and a network spread throughout 86 nations.

Purpose

The purpose of Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Corporation is to improve the lifestyle of people by playing its part and providing healthy food. It wishes to help the world in forming a healthy and better future for it. It also wants to motivate individuals to live a healthy life. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future

Vision

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture's vision is to offer its clients with food that is healthy, high in quality and safe to consume. It wants to be innovative and concurrently comprehend the requirements and requirements of its clients. Its vision is to grow fast and offer products that would satisfy the needs of each age. Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture envisions to develop a well-trained labor force which would help the business to grow
.

Mission

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture's objective is that as presently, it is the leading company in the food industry, it thinks in 'Excellent Food, Excellent Life". Its mission is to offer its consumers with a range of options that are healthy and best in taste. It is focused on supplying the very best food to its customers throughout the day and night.

Products.

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture has a wide range of items that it offers to its clients. In 2011, Business was noted as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the company has put down its goals and goals. These goals and goals are noted below.
• One objective of the business is to reach zero landfill status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture is to waste minimum food during production. Usually, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is dealing with is to improve its product packaging in such a method that it would help it to minimize the above-mentioned complications and would also guarantee the shipment of high quality of its products to its customers.
• Meet international standards of the environment.
• Develop a relationship based upon trust with its customers, service partners, workers, and government.

Critical Issues

Recently, Business Company is focusing more towards the method of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. However, the target of the company is not achieved as the sales were expected to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given up Exhibit H. There is a need to focus more on the sales then the development technology. Otherwise, it may result in the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based on the idea of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing modification in the customer choices about food and making the food stuff much healthier concerning about the health issues.
The vision of this technique is based upon the secret approach i.e. 60/40+ which just implies that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary value. The items will be produced with extra nutritional value in contrast to all other products in market getting it a plus on its nutritional material.
This method was embraced to bring more tasty plus nutritious foods and drinks in market than ever. In competition with other companies, with an intention of keeping its trust over clients as Business Company has actually acquired more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing actual amount of spending shows that the sales are increasing at a higher rate than its R&D spending, and allow the company to more invest in R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indication also reveals a green light to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio present a risk of default of Business to its investors and could lead a decreasing share prices. In terms of increasing financial obligation ratio, the firm should not spend much on R&D and must pay its present financial obligations to reduce the threat for financiers.
The increasing threat of investors with increasing debt ratio and declining share prices can be observed by huge decrease of EPS of Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture stocks.
The sales growth of business is also low as compare to its mergers and acquisitions due to slow understanding building of consumers. This sluggish growth also impede business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Graphs given up the Displays D and E.

TWOS Analysis


2 analysis can be utilized to obtain different methods based upon the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative products by big quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the business. It might also supply Business a long term competitive advantage over its rivals.
The international expansion of Business should be concentrated on market recording of establishing nations by expansion, attracting more customers through customer's commitment. As establishing nations are more populous than industrialized countries, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisAnalyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture must do cautious acquisition and merger of organizations, as it could affect the client's and society's understandings about Business. It needs to get and merge with those business which have a market credibility of healthy and healthy business. It would improve the perceptions of customers about Business.
Business must not just spend its R&D on innovation, rather than it needs to also concentrate on the R&D spending over evaluation of expense of various nutritious items. This would increase cost performance of its items, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to transfer to not just establishing but likewise to industrialized nations. It ought to widens its geographical expansion. This large geographical expansion towards developing and developed countries would lower the danger of prospective losses in times of instability in numerous nations. It must expand its circle to numerous countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture ought to wisely control its acquisitions to avoid the risk of misunderstanding from the consumers about Business. It should acquire and combine with those countries having a goodwill of being a healthy company in the market. This would not just improve the perception of consumers about Business however would likewise increase the sales, revenue margins and market share of Business. It would likewise allow the company to utilize its prospective resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based upon four aspects; age, gender, earnings and profession. For example, Business produces a number of products associated with infants i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture items are quite budget-friendly by practically all levels, but its major targeted consumers, in terms of earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in practically 86 nations. Its geographical division is based upon 2 main factors i.e. typical income level of the customer along with the climate of the area. Singapore Business Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the customer. Business 3 in 1 Coffee target those consumers whose life design is rather hectic and don't have much time.

Behavioral Segmentation

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture behavioral segmentation is based upon the mindset knowledge and awareness of the customer. For instance its extremely nutritious products target those consumers who have a health conscious mindset towards their consumptions.

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Alternatives

In order to sustain the brand name in the market and keep the consumer undamaged with the brand, there are 2 options:
Alternative: 1
The Company needs to invest more on acquisitions than on the R&D.
Pros:
1. Acquisitions would increase total assets of the company, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it stops working to execute its method. Amount spend on the R&D might not be restored, and it will be thought about entirely sunk cost, if it do not provide possible outcomes.
3. Investing in R&D supply sluggish growth in sales, as it takes long time to introduce a product. Acquisitions offer quick results, as it supply the company already established product, which can be marketed soon after the acquisition.
Cons:
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to face mistaken belief of customers about Business core values of healthy and nutritious items.
2 Large costs on acquisitions than R&D would send out a signal of company's inadequacy of establishing ingenious items, and would lead to customer's discontentment too.
3. Big acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making company unable to introduce new innovative items.
Alternative: 2.
The Company should spend more on its R&D rather than acquisitions.
Pros:
1. It would allow the company to produce more innovative items.
2. It would offer the business a strong competitive position in the market.
3. It would allow the business to increase its targeted clients by presenting those products which can be used to a completely new market segment.
4. Innovative items will provide long term benefits and high market share in long run.
Cons:
1. It would reduce the profit margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would affect the company at large. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which might provide a negative signal to the financiers, and might result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce new ingenious products with less threat of converting the spending on R&D into sunk cost.
2. It would offer a favorable signal to the investors, as the general properties of the business would increase with its considerable R&D spending.
3. It would not affect the earnings margins of the company at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the company's overall wealth along with in regards to innovative products.
Cons:
1. Risk of conversion of R&D costs into sunk cost, greater than option 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less variety of ingenious products than alternative 2 and high number of innovative products than alternative 1.

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Conclusion

RecommendationsBusiness has stayed the leading market player for more than a decade. It has institutionalized its strategies and culture to align itself with the market modifications and client habits, which has ultimately enabled it to sustain its market share. Though, Business has established significant market share and brand name identity in the metropolitan markets, it is advised that the business ought to focus on the backwoods in regards to developing brand name commitment, awareness, and equity, such can be done by developing a specific brand allotment method through trade marketing methods, that draw clear distinction in between Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture products and other competitor items. Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture should utilize its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the business to establish brand equity for freshly introduced and already produced items on a higher platform, making the reliable usage of resources and brand image in the market.

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Exhibits

PESTEL Analysis
P
Political
E
Economic
S
Social
T
Technology
L
Legal
E
Environment
Governmental support

Transforming criteria of worldwide food.
Improved market share.
Changing understanding in the direction of healthier items
Improvements in R&D and also QA departments.

Intro of E-marketing.
No such impact as it is beneficial.
Concerns over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest because 3000
Highest possible after Organisation with less development than Organisation 4th Most affordable
R&D Spending Highest possible since 2003 Highest after Service 3rd Least expensive
Net Profit Margin Highest possible since 2005 with fast growth from 2009 to 2011 As a result of sale of Alcon in 2014. Nearly equal to Kraft Foods Incorporation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health and wellness factor Greatest variety of brands with lasting techniques Largest confectionary and refined foods brand in the world Largest milk products and also bottled water brand name worldwide
Segmentation Center and also top center level consumers worldwide Individual clients in addition to household team Every age and also Earnings Client Teams Middle as well as top middle level consumers worldwide
Number of Brands 9th 1st 5th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 17377 994556 299246 382797 472335
Net Profit Margin 8.67% 2.22% 24.46% 9.86% 77.18%
EPS (Earning Per Share) 81.74 3.34 9.79 3.51 44.55
Total Asset 166726 111725 812156 845879 75258
Total Debt 83614 72886 88813 59537 81118
Debt Ratio 81% 42% 95% 71% 23%
R&D Spending 2714 9578 7265 6695 4823
R&D Spending as % of Sales 5.76% 4.82% 1.59% 4.18% 3.31%

Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Executive Summary Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Swot Analysis Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Vrio Analysis Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Pestel Analysis
Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Porters Analysis Analyze Big Data Using Sas An Interactive Goal Oriented Approach The Complete Lecture Recommendations