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Business is presently one of the most significant food chains worldwide. It was established by Henri A Bayesian Examines The Lady Tasting Tea in 1866, a German Pharmacist who first introduced "FarineLactee"; a combination of flour and milk to feed infants and reduce death rate.
Business is now a transnational company. Unlike other multinational business, it has senior executives from different countries and tries to make choices considering the whole world. A Bayesian Examines The Lady Tasting Tea presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The function of Business Corporation is to enhance the quality of life of individuals by playing its part and offering healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a much better and healthy future


A Bayesian Examines The Lady Tasting Tea's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. Business pictures to establish a trained labor force which would help the company to grow


A Bayesian Examines The Lady Tasting Tea's objective is that as presently, it is the leading business in the food market, it believes in 'Good Food, Great Life". Its mission is to offer its customers with a variety of choices that are healthy and best in taste also. It is focused on offering the best food to its customers throughout the day and night.


Business has a wide range of products that it uses to its consumers. Its items consist of food for babies, cereals, dairy items, treats, chocolates, food for family pet and bottled water. It has around four hundred and fifty (450) factories around the world and around 328,000 workers. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and mission of the corporation, the company has set its objectives and goals. These goals and goals are noted below.
• One goal of the company is to reach absolutely no garbage dump status. (Business, aboutus, 2017).
• Another goal of A Bayesian Examines The Lady Tasting Tea is to squander minimum food during production. Frequently, the food produced is wasted even prior to it reaches the customers.
• Another thing that Business is dealing with is to improve its product packaging in such a method that it would help it to minimize those problems and would also ensure the delivery of high quality of its items to its customers.
• Meet worldwide standards of the environment.
• Develop a relationship based upon trust with its consumers, company partners, workers, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW technique. However, the target of the company is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may lead to the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business technique is based on the concept of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing modification in the client choices about food and making the food stuff healthier worrying about the health concerns.
The vision of this strategy is based upon the key method i.e. 60/40+ which just suggests that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The items will be made with additional nutritional worth in contrast to all other items in market acquiring it a plus on its dietary material.
This method was adopted to bring more yummy plus healthy foods and beverages in market than ever. In competition with other business, with an intention of keeping its trust over consumers as Business Company has actually acquired more relied on by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing real quantity of costs reveals that the sales are increasing at a higher rate than its R&D spending, and permit the business to more invest in R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This sign also reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio pose a hazard of default of Business to its investors and could lead a declining share prices. In terms of increasing financial obligation ratio, the company ought to not invest much on R&D and needs to pay its existing financial obligations to reduce the threat for financiers.
The increasing risk of investors with increasing financial obligation ratio and declining share costs can be observed by big decrease of EPS of A Bayesian Examines The Lady Tasting Tea stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception building of customers. This slow growth likewise prevent business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be utilized to obtain different techniques based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business needs to introduce more ingenious products by big quantity of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the company. It could likewise provide Business a long term competitive benefit over its rivals.
The global expansion of Business should be concentrated on market catching of developing countries by growth, bring in more clients through consumer's loyalty. As developing countries are more populated than developed countries, it could increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisA Bayesian Examines The Lady Tasting Tea should do cautious acquisition and merger of companies, as it could impact the consumer's and society's perceptions about Business. It ought to acquire and merge with those business which have a market track record of healthy and nutritious business. It would improve the perceptions of customers about Business.
Business should not only invest its R&D on development, rather than it ought to also focus on the R&D costs over evaluation of expense of different healthy products. This would increase expense effectiveness of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing but also to industrialized nations. It ought to broaden its circle to different countries like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to acquire and combine with those countries having a goodwill of being a healthy company in the market. It would likewise allow the company to use its prospective resources effectively on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on four aspects; age, gender, income and occupation. Business produces several products related to children i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. A Bayesian Examines The Lady Tasting Tea items are rather budget-friendly by practically all levels, but its major targeted customers, in terms of earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is composed of its existence in almost 86 countries. Its geographical division is based upon two primary elements i.e. typical earnings level of the customer as well as the environment of the region. Singapore Business Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and lifestyle of the consumer. For instance, Business 3 in 1 Coffee target those consumers whose lifestyle is quite hectic and don't have much time.

Behavioral Segmentation

A Bayesian Examines The Lady Tasting Tea behavioral segmentation is based upon the mindset knowledge and awareness of the client. For instance its highly nutritious items target those consumers who have a health mindful mindset towards their intakes.

A Bayesian Examines The Lady Tasting Tea Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand name, there are 2 options:
Option: 1
The Business should spend more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the company, increasing the wealth of the business. However, spending on R&D would be sunk cost.
2. The business can resell the obtained systems in the market, if it stops working to implement its strategy. Nevertheless, quantity spend on the R&D could not be revived, and it will be thought about totally sunk cost, if it do not provide possible outcomes.
3. Spending on R&D offer slow development in sales, as it takes long time to present a product. However, acquisitions supply quick results, as it supply the company currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to deal with misconception of consumers about Business core values of healthy and healthy products.
2 Large costs on acquisitions than R&D would send a signal of business's inadequacy of developing innovative items, and would results in customer's discontentment as well.
3. Big acquisitions than R&D would extend the line of product of the company by the items which are currently present in the market, making business not able to introduce brand-new innovative products.
Option: 2.
The Business should spend more on its R&D rather than acquisitions.
1. It would enable the business to produce more ingenious items.
2. It would offer the company a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those products which can be used to an entirely new market sector.
4. Ingenious items will provide long term advantages and high market share in long run.
1. It would reduce the revenue margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would impact the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the investors, and might result I decreasing stock prices.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to present new innovative products with less danger of transforming the costs on R&D into sunk cost.
2. It would supply a favorable signal to the financiers, as the general possessions of the business would increase with its significant R&D costs.
3. It would not impact the earnings margins of the company at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's overall wealth along with in terms of innovative items.
1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less number of ingenious products than alternative 2 and high number of innovative items than alternative 1.

A Bayesian Examines The Lady Tasting Tea Conclusion

RecommendationsIt has actually institutionalised its methods and culture to align itself with the market modifications and consumer habits, which has actually eventually enabled it to sustain its market share. Business has established considerable market share and brand name identity in the city markets, it is recommended that the business should focus on the rural areas in terms of establishing brand name commitment, awareness, and equity, such can be done by developing a specific brand name allotment method through trade marketing methods, that draw clear distinction between A Bayesian Examines The Lady Tasting Tea products and other competitor products.

A Bayesian Examines The Lady Tasting Tea Exhibits

PESTEL Analysis
Governmental support

Transforming requirements of worldwide food.
Improved market share. Transforming understanding towards much healthier items Improvements in R&D and QA departments.

Introduction of E-marketing.
No such influence as it is good. Concerns over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest because 1000 Greatest after Organisation with much less development than Organisation 6th Most affordable
R&D Spending Highest since 2006 Highest after Company 5th Least expensive
Net Profit Margin Highest given that 2007 with rapid development from 2007 to 2017 Because of sale of Alcon in 2013. Almost equal to Kraft Foods Consolidation Nearly equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health variable Highest possible number of brands with sustainable techniques Biggest confectionary and also processed foods brand name in the world Largest milk products and also mineral water brand on the planet
Segmentation Center as well as upper center degree consumers worldwide Specific clients together with house group Every age as well as Revenue Consumer Teams Middle as well as upper middle level consumers worldwide
Number of Brands 8th 9th 2nd 2nd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 49564 339537 565893 717143 746261
Net Profit Margin 4.36% 4.95% 88.45% 4.79% 36.28%
EPS (Earning Per Share) 97.98 3.27 7.46 6.28 96.57
Total Asset 376399 711778 342949 271773 97815
Total Debt 88641 35867 63445 22832 82145
Debt Ratio 14% 23% 53% 39% 29%
R&D Spending 8134 3925 5278 1774 3439
R&D Spending as % of Sales 1.62% 2.86% 1.48% 8.85% 9.91%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations