With the deep analysis of the above options, it is advised that the company must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only present new and innovative items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates too, as investors want to invest more in business with considerable R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by developing certain short term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Winning The Digital War For Talent ought to perform different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce the majority of its income.
• Analyze the existing target audience along with the marketplace segment which is not consist of in the company's circle.
• Examine the existing financial data to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Get most beneficial organizations with a strong commitment to health, to develop the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Winning The Digital War For Talent worths and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste aspect, as the base for the Winning The Digital War For Talent as a business producing healthy items has actually been constructed under midterm strategy and now the company might move towards taste aspect too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
