The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium Case Study Solution

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The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium is currently one of the greatest food cycle worldwide. It was established by Ivey in 1866, a German Pharmacist who initially introduced "FarineLactee"; a mix of flour and milk to feed babies and reduce mortality rate. At the exact same time, the Page bros from Switzerland likewise found The Anglo-Swiss Condensed Milk Company. The 2 became rivals initially however later merged in 1905, leading to the birth of The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium.
Business is now a transnational company. Unlike other multinational business, it has senior executives from various nations and tries to make choices considering the entire world. The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium presently has more than 500 factories worldwide and a network spread throughout 86 nations.


The function of The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium Corporation is to boost the lifestyle of people by playing its part and supplying healthy food. It wants to help the world in forming a healthy and better future for it. It likewise wishes to encourage people to live a healthy life. While making sure that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wants to be ingenious and all at once understand the requirements and requirements of its customers. Its vision is to grow quick and supply items that would satisfy the requirements of each age. The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium envisions to develop a trained labor force which would help the company to grow


The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium's objective is that as currently, it is the leading business in the food industry, it thinks in 'Good Food, Good Life". Its mission is to offer its customers with a range of choices that are healthy and finest in taste also. It is focused on providing the best food to its clients throughout the day and night.


The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium has a broad variety of products that it provides to its clients. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Remembering the vision and mission of the corporation, the business has put down its goals and objectives. These objectives and goals are noted below.
• One goal of the business is to reach absolutely no garbage dump status. (Business, aboutus, 2017).
• Another goal of The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium is to lose minimum food throughout production. Usually, the food produced is lost even before it reaches the consumers.
• Another thing that Business is working on is to improve its product packaging in such a way that it would help it to lower the above-mentioned issues and would likewise guarantee the delivery of high quality of its items to its customers.
• Meet worldwide standards of the environment.
• Build a relationship based upon trust with its consumers, company partners, staff members, and federal government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the company is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business technique is based on the idea of Nutritious, Health and Wellness (NHW). This strategy deals with the concept to bringing modification in the customer choices about food and making the food stuff much healthier worrying about the health concerns.
The vision of this strategy is based on the key technique i.e. 60/40+ which merely implies that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The items will be manufactured with extra nutritional worth in contrast to all other items in market acquiring it a plus on its dietary material.
This technique was adopted to bring more yummy plus healthy foods and beverages in market than ever. In competitors with other business, with an intent of maintaining its trust over clients as Business Business has acquired more trusted by clients.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing real quantity of spending reveals that the sales are increasing at a higher rate than its R&D spending, and enable the company to more invest in R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indicator likewise shows a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio present a threat of default of Business to its investors and might lead a decreasing share rates. Therefore, in regards to increasing financial obligation ratio, the firm should not spend much on R&D and needs to pay its current financial obligations to reduce the danger for financiers.
The increasing threat of financiers with increasing debt ratio and decreasing share costs can be observed by huge decrease of EPS of The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception building of consumers. This sluggish development likewise prevent company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be used to obtain numerous techniques based upon the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business must introduce more ingenious products by big quantity of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the business. It might also provide Business a long term competitive advantage over its competitors.
The international expansion of Business must be concentrated on market recording of establishing nations by growth, bring in more clients through customer's commitment. As developing countries are more populous than developed nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisThe Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium needs to do careful acquisition and merger of organizations, as it might affect the consumer's and society's perceptions about Business. It ought to acquire and merge with those companies which have a market credibility of healthy and nutritious business. It would enhance the understandings of customers about Business.
Business ought to not just invest its R&D on innovation, instead of it needs to also concentrate on the R&D spending over evaluation of expense of numerous healthy items. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing however likewise to industrialized countries. It ought to expand its circle to different countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It needs to obtain and combine with those countries having a goodwill of being a healthy company in the market. It would also make it possible for the business to utilize its possible resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The group division of Business is based on 4 aspects; age, gender, income and occupation. For instance, Business produces numerous items related to babies i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium products are rather budget-friendly by practically all levels, however its significant targeted customers, in terms of income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is composed of its existence in almost 86 nations. Its geographical segmentation is based upon 2 primary factors i.e. average income level of the customer along with the environment of the region. For example, Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the customer. Business 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium behavioral segmentation is based upon the attitude understanding and awareness of the customer. For example its highly nutritious items target those clients who have a health conscious attitude towards their consumptions.

The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium Alternatives

In order to sustain the brand name in the market and keep the consumer undamaged with the brand name, there are 2 options:
Alternative: 1
The Company should invest more on acquisitions than on the R&D.
1. Acquisitions would increase total assets of the business, increasing the wealth of the company. Costs on R&D would be sunk cost.
2. The business can resell the gotten units in the market, if it fails to implement its technique. Quantity invest on the R&D could not be revived, and it will be considered completely sunk expense, if it do not provide potential outcomes.
3. Investing in R&D provide sluggish growth in sales, as it takes long period of time to introduce a product. However, acquisitions offer fast results, as it supply the company currently developed item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the company to face mistaken belief of customers about Business core values of healthy and healthy items.
2 Big costs on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious items, and would results in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making business not able to introduce brand-new ingenious items.
Option: 2.
The Company ought to spend more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more ingenious items.
2. It would supply the business a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by introducing those products which can be used to a completely brand-new market sector.
4. Ingenious items will provide long term advantages and high market share in long term.
1. It would decrease the earnings margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk cost, and would impact the company at big. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could offer an unfavorable signal to the investors, and might result I decreasing stock prices.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce brand-new innovative items with less danger of converting the costs on R&D into sunk cost.
2. It would offer a favorable signal to the investors, as the total possessions of the company would increase with its significant R&D spending.
3. It would not affect the revenue margins of the business at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the company's general wealth along with in terms of innovative items.
1. Danger of conversion of R&D costs into sunk expense, higher than alternative 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative products than alternative 2 and high variety of innovative products than alternative 1.

The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium Conclusion

RecommendationsIt has institutionalized its methods and culture to align itself with the market modifications and consumer behavior, which has actually eventually allowed it to sustain its market share. Business has established substantial market share and brand identity in the city markets, it is advised that the business should focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by producing a specific brand allowance strategy through trade marketing strategies, that draw clear difference between The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium products and other rival products.

The Battle Of The Alamodome Henry Cisneros And The San Antonio Stadium Exhibits

PESTEL Analysis
Governmental assistance

Altering criteria of global food.
Improved market share. Altering assumption towards much healthier products Improvements in R&D as well as QA departments.

Intro of E-marketing.
No such effect as it is good. Problems over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest considering that 4000 Highest after Business with less growth than Organisation 7th Cheapest
R&D Spending Greatest considering that 2002 Greatest after Company 7th Cheapest
Net Profit Margin Highest possible considering that 2002 with rapid growth from 2004 to 2013 Due to sale of Alcon in 2011. Nearly equal to Kraft Foods Unification Almost equal to Unilever N/A
Competitive Advantage Food with Nourishment and health and wellness aspect Greatest number of brands with sustainable methods Biggest confectionary and also refined foods brand in the world Biggest milk items and also bottled water brand worldwide
Segmentation Middle and upper center degree consumers worldwide Specific clients along with family team Any age as well as Income Customer Groups Middle and top middle degree consumers worldwide
Number of Brands 3rd 6th 3rd 4th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 23193 167765 942967 434766 793259
Net Profit Margin 3.68% 8.37% 13.39% 3.15% 29.34%
EPS (Earning Per Share) 26.94 2.47 1.42 7.86 62.67
Total Asset 177947 871793 165418 697921 29597
Total Debt 45593 48279 69615 61981 21955
Debt Ratio 91% 73% 38% 63% 11%
R&D Spending 5552 5335 1411 9287 5989
R&D Spending as % of Sales 5.85% 4.34% 8.62% 4.79% 7.65%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations