Michael Ovitz And The Walt Disney Co A Case Study Analysis

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Michael Ovitz And The Walt Disney Co A Case Study Solution

Business is currently one of the biggest food chains worldwide. It was founded by Henri Michael Ovitz And The Walt Disney Co A in 1866, a German Pharmacist who first introduced "FarineLactee"; a mix of flour and milk to feed babies and decrease mortality rate.
Business is now a multinational business. Unlike other multinational companies, it has senior executives from various nations and attempts to make decisions considering the entire world. Michael Ovitz And The Walt Disney Co A currently has more than 500 factories around the world and a network spread across 86 nations.


The function of Michael Ovitz And The Walt Disney Co A Corporation is to improve the quality of life of people by playing its part and offering healthy food. It wishes to help the world in shaping a healthy and much better future for it. It also wishes to encourage people to live a healthy life. While ensuring that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


Michael Ovitz And The Walt Disney Co A's vision is to supply its clients with food that is healthy, high in quality and safe to consume. It wishes to be ingenious and concurrently understand the needs and requirements of its consumers. Its vision is to grow quick and provide products that would satisfy the requirements of each age group. Michael Ovitz And The Walt Disney Co A envisions to develop a trained workforce which would help the business to grow


Michael Ovitz And The Walt Disney Co A's mission is that as presently, it is the leading business in the food industry, it believes in 'Great Food, Excellent Life". Its mission is to supply its customers with a variety of choices that are healthy and best in taste. It is concentrated on supplying the very best food to its customers throughout the day and night.


Business has a wide range of items that it provides to its consumers. Its items consist of food for babies, cereals, dairy products, treats, chocolates, food for pet and bottled water. It has around four hundred and fifty (450) factories all over the world and around 328,000 employees. In 2011, Business was listed as the most gainful company.

Goals and Objectives

• Remembering the vision and mission of the corporation, the business has actually set its objectives and objectives. These goals and objectives are noted below.
• One goal of the company is to reach absolutely no landfill status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another goal of Michael Ovitz And The Walt Disney Co A is to squander minimum food throughout production. Usually, the food produced is squandered even before it reaches the customers.
• Another thing that Business is dealing with is to improve its product packaging in such a way that it would help it to lower those issues and would likewise ensure the shipment of high quality of its items to its customers.
• Meet worldwide standards of the environment.
• Build a relationship based on trust with its customers, organisation partners, employees, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business method is based upon the idea of Nutritious, Health and Health (NHW). This method handles the concept to bringing modification in the customer preferences about food and making the food things much healthier worrying about the health issues.
The vision of this method is based upon the secret approach i.e. 60/40+ which merely means that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The items will be manufactured with extra nutritional worth in contrast to all other products in market gaining it a plus on its dietary material.
This technique was adopted to bring more yummy plus healthy foods and beverages in market than ever. In competitors with other companies, with an objective of keeping its trust over customers as Business Company has acquired more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are decreasing with increasing actual amount of spending shows that the sales are increasing at a higher rate than its R&D costs, and permit the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indicator likewise reveals a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio pose a hazard of default of Business to its financiers and might lead a decreasing share prices. In terms of increasing financial obligation ratio, the firm needs to not invest much on R&D and should pay its existing debts to decrease the danger for financiers.
The increasing threat of investors with increasing financial obligation ratio and decreasing share prices can be observed by big decrease of EPS of Michael Ovitz And The Walt Disney Co A stocks.
The sales development of company is likewise low as compare to its mergers and acquisitions due to slow understanding building of customers. This sluggish growth also prevent company to further invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Graphs given in the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be used to obtain numerous methods based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to present more ingenious products by big amount of R&D Spending and mergers and acquisitions. It might increase the market share of Business and increase the profit margins for the company. It might also provide Business a long term competitive benefit over its rivals.
The international growth of Business must be concentrated on market capturing of establishing nations by expansion, attracting more consumers through consumer's loyalty. As establishing countries are more populous than developed nations, it might increase the consumer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisMichael Ovitz And The Walt Disney Co A ought to do cautious acquisition and merger of companies, as it could affect the customer's and society's perceptions about Business. It needs to acquire and merge with those companies which have a market reputation of healthy and healthy companies. It would improve the perceptions of consumers about Business.
Business needs to not only spend its R&D on innovation, rather than it must also focus on the R&D costs over assessment of expense of various healthy products. This would increase expense effectiveness of its products, which will lead to increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not only developing however likewise to industrialized countries. It must expand its circle to various countries like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Michael Ovitz And The Walt Disney Co A should sensibly control its acquisitions to avoid the risk of mistaken belief from the consumers about Business. It must obtain and merge with those nations having a goodwill of being a healthy company in the market. This would not just enhance the understanding of customers about Business but would likewise increase the sales, revenue margins and market share of Business. It would likewise allow the company to utilize its prospective resources effectively on its other operations rather than acquisitions of those companies slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based upon four elements; age, gender, earnings and profession. For instance, Business produces several items associated with infants i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Michael Ovitz And The Walt Disney Co A products are quite affordable by practically all levels, however its major targeted consumers, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 countries. Its geographical division is based upon 2 main elements i.e. average earnings level of the customer as well as the climate of the region. Singapore Business Company's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the customer. Business 3 in 1 Coffee target those customers whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Michael Ovitz And The Walt Disney Co A behavioral division is based upon the attitude knowledge and awareness of the client. For example its extremely nutritious products target those customers who have a health conscious attitude towards their intakes.

Michael Ovitz And The Walt Disney Co A Alternatives

In order to sustain the brand name in the market and keep the client intact with the brand name, there are two options:
Option: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk expense.
2. The company can resell the gotten units in the market, if it stops working to execute its strategy. Nevertheless, amount spend on the R&D might not be restored, and it will be thought about entirely sunk expense, if it do not give prospective outcomes.
3. Spending on R&D offer sluggish growth in sales, as it takes very long time to present a product. Acquisitions provide fast outcomes, as it provide the business currently developed product, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the company to face mistaken belief of consumers about Business core worths of healthy and nutritious products.
2 Large spending on acquisitions than R&D would send out a signal of company's inefficiency of establishing innovative items, and would results in customer's dissatisfaction.
3. Big acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making company unable to introduce new innovative items.
Alternative: 2.
The Business ought to invest more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more ingenious items.
2. It would offer the business a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those items which can be used to a totally brand-new market segment.
4. Ingenious items will offer long term benefits and high market share in long term.
1. It would reduce the profit margins of the business.
2. In case of failure, the entire spending on R&D would be thought about as sunk cost, and would affect the company at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the financiers, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to present brand-new innovative items with less risk of converting the costs on R&D into sunk expense.
2. It would offer a positive signal to the financiers, as the total possessions of the business would increase with its substantial R&D spending.
3. It would not impact the revenue margins of the business at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's general wealth as well as in regards to ingenious products.
1. Threat of conversion of R&D spending into sunk cost, higher than option 1 lower than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less variety of ingenious products than alternative 2 and high variety of innovative items than alternative 1.

Michael Ovitz And The Walt Disney Co A Conclusion

RecommendationsIt has actually institutionalized its methods and culture to align itself with the market changes and consumer behavior, which has actually ultimately permitted it to sustain its market share. Business has developed considerable market share and brand identity in the city markets, it is advised that the company ought to focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by producing a specific brand allowance technique through trade marketing strategies, that draw clear distinction between Michael Ovitz And The Walt Disney Co A items and other competitor products.

Michael Ovitz And The Walt Disney Co A Exhibits

PESTEL Analysis
Governmental support

Altering standards of international food.
Improved market share.
Altering assumption in the direction of much healthier items
Improvements in R&D and QA departments.

Intro of E-marketing.
No such effect as it is beneficial.
Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest since 6000
Greatest after Company with less growth than Business 4th Cheapest
R&D Spending Highest considering that 2005 Greatest after Service 7th Least expensive
Net Profit Margin Greatest since 2001 with fast growth from 2008 to 2017 Because of sale of Alcon in 2013. Virtually equal to Kraft Foods Unification Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition and health and wellness factor Highest number of brands with sustainable practices Biggest confectionary as well as processed foods brand name worldwide Largest dairy products and mineral water brand worldwide
Segmentation Center as well as top middle degree consumers worldwide Specific consumers together with family group Every age and Income Client Groups Center and also upper middle level consumers worldwide
Number of Brands 6th 6th 2nd 3rd

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 82389 955282 349754 698949 451352
Net Profit Margin 6.19% 2.26% 18.32% 9.16% 91.16%
EPS (Earning Per Share) 27.39 8.81 7.15 3.99 85.82
Total Asset 835282 495555 567519 861451 45532
Total Debt 28549 34252 78239 38958 61737
Debt Ratio 47% 75% 86% 29% 77%
R&D Spending 7768 1835 6113 1664 5888
R&D Spending as % of Sales 8.88% 3.23% 9.12% 3.67% 8.58%

Michael Ovitz And The Walt Disney Co A Executive Summary Michael Ovitz And The Walt Disney Co A Swot Analysis Michael Ovitz And The Walt Disney Co A Vrio Analysis Michael Ovitz And The Walt Disney Co A Pestel Analysis
Michael Ovitz And The Walt Disney Co A Porters Analysis Michael Ovitz And The Walt Disney Co A Recommendations