The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Massachusetts Financial Services has an experience of about 140 years, making it possible for business to much better carry out, in different situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Massachusetts Financial Services has more than 2000 brands, which increase the circle of its target customers. These brands include infant foods, family pet food, confectionary items, drinks and so on. Famous brand names of Massachusetts Financial Services consist of; Maggi, Kit-Kat, Nescafe, etc.
• Massachusetts Financial Services has big quantity of costs on R&D as compare to its competitors, making the business to release more innovative and healthy items. This development offers the business a high competitive position in long run.
• After adopting its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales development and improve market position of Massachusetts Financial Services.
• Massachusetts Financial Services is a well-known brand name with high consumer's commitment and brand name recall. This brand name loyalty of customers increases the chances of simple market adoption of different brand-new brands of Massachusetts Financial Services.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can provide a negative signal to Massachusetts Financial Services clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather various. It will take long to alter the perception of people ab out Massachusetts Financial Services as a business offering healthy and healthy items.
Opportunities
• Presenting more health related items enables the company to catch the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can increase the Massachusetts Financial Services business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Massachusetts Financial Services consumers. Instructors can advise their trainees to acquire Massachusetts Financial Services items.
Threats
• Economic instability in countries, which are the potential markets for Massachusetts Financial Services, can produce a number of problems for Massachusetts Financial Services.
• Shifting of products from normal to healthier, results in additional costs and can lead to decline company's revenue margins.
• As Massachusetts Financial Services has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
