With the deep analysis of the above options, it is suggested that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices as well, as investors want to invest more in companies with considerable R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by establishing particular short term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Massachusetts Financial Services should carry out different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create most of its income.
• Evaluate the current target market along with the market section which is not include in the company's circle.
• Examine the existing financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to deal with. Acquire most beneficial companies with a strong dedication to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Massachusetts Financial Services worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Massachusetts Financial Services as a company producing healthy items has been built under midterm plan and now the company could move towards taste element also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
