How To Create A Realistic Customer Journey Map Case Study Solution

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How To Create A Realistic Customer Journey Map is currently among the greatest food cycle worldwide. It was founded by Ivey in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed babies and reduce mortality rate. At the same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Company. The two ended up being competitors at first however later combined in 1905, leading to the birth of How To Create A Realistic Customer Journey Map.
Business is now a global business. Unlike other multinational business, it has senior executives from different countries and tries to make decisions thinking about the whole world. How To Create A Realistic Customer Journey Map presently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of How To Create A Realistic Customer Journey Map Corporation is to boost the lifestyle of individuals by playing its part and supplying healthy food. It wants to help the world in forming a healthy and much better future for it. It also wishes to encourage people to live a healthy life. While ensuring that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


How To Create A Realistic Customer Journey Map's vision is to provide its customers with food that is healthy, high in quality and safe to consume. It wants to be innovative and concurrently understand the requirements and requirements of its customers. Its vision is to grow quickly and offer items that would satisfy the needs of each age. How To Create A Realistic Customer Journey Map pictures to develop a trained workforce which would help the business to grow


How To Create A Realistic Customer Journey Map's objective is that as currently, it is the leading business in the food market, it believes in 'Great Food, Good Life". Its objective is to offer its consumers with a range of options that are healthy and finest in taste. It is focused on supplying the very best food to its consumers throughout the day and night.


Business has a large range of products that it provides to its consumers. Its items consist of food for babies, cereals, dairy items, treats, chocolates, food for family pet and bottled water. It has around four hundred and fifty (450) factories all over the world and around 328,000 employees. In 2011, Business was noted as the most rewarding organization.

Goals and Objectives

• Remembering the vision and mission of the corporation, the business has laid down its goals and goals. These objectives and goals are noted below.
• One objective of the company is to reach no garbage dump status. (Business, aboutus, 2017).
• Another objective of How To Create A Realistic Customer Journey Map is to squander minimum food during production. Most often, the food produced is wasted even before it reaches the consumers.
• Another thing that Business is working on is to improve its packaging in such a method that it would help it to decrease those complications and would also guarantee the shipment of high quality of its items to its consumers.
• Meet global standards of the environment.
• Build a relationship based on trust with its consumers, service partners, workers, and government.

Critical Issues

Just Recently, Business Business is focusing more towards the method of NHW and investing more of its revenues on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. However, the target of the business is not accomplished as the sales were expected to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may result in the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based upon the principle of Nutritious, Health and Health (NHW). This method deals with the idea to bringing change in the consumer choices about food and making the food stuff healthier worrying about the health problems.
The vision of this strategy is based upon the key method i.e. 60/40+ which merely implies that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be made with extra nutritional value in contrast to all other products in market getting it a plus on its dietary material.
This technique was adopted to bring more delicious plus healthy foods and drinks in market than ever. In competition with other companies, with an intention of maintaining its trust over customers as Business Business has actually gained more trusted by costumers.

Quantitative Analysis.

R&D Spending as a portion of sales are decreasing with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D costs, and permit the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is declining. This indicator also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio position a danger of default of Business to its financiers and could lead a declining share rates. Therefore, in regards to increasing debt ratio, the company needs to not spend much on R&D and ought to pay its existing debts to decrease the danger for financiers.
The increasing risk of financiers with increasing debt ratio and declining share costs can be observed by big decrease of EPS of How To Create A Realistic Customer Journey Map stocks.
The sales growth of business is also low as compare to its mergers and acquisitions due to slow perception building of consumers. This slow development also hinder business to further invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Displays D and E.

TWOS Analysis

2 analysis can be used to derive different techniques based upon the SWOT Analysis offered above. A short summary of TWOS Analysis is given in Display H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious items by large amount of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Business and increase the revenue margins for the company. It could likewise offer Business a long term competitive benefit over its rivals.
The global growth of Business must be focused on market capturing of developing countries by growth, bring in more clients through customer's commitment. As developing nations are more populous than industrialized nations, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisHow To Create A Realistic Customer Journey Map must do mindful acquisition and merger of companies, as it might impact the consumer's and society's understandings about Business. It ought to acquire and combine with those companies which have a market reputation of healthy and healthy business. It would enhance the understandings of consumers about Business.
Business should not just spend its R&D on innovation, rather than it needs to also focus on the R&D spending over evaluation of cost of numerous nutritious products. This would increase cost efficiency of its products, which will result in increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome threats

Business should move to not just developing however likewise to developed countries. It ought to broaden its circle to numerous countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

It must obtain and merge with those countries having a goodwill of being a healthy company in the market. It would also allow the business to use its prospective resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based upon four elements; age, gender, income and profession. Business produces several items related to infants i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary items. How To Create A Realistic Customer Journey Map products are quite inexpensive by practically all levels, however its significant targeted clients, in terms of earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is made up of its presence in practically 86 countries. Its geographical segmentation is based upon 2 main factors i.e. typical earnings level of the customer as well as the environment of the region. Singapore Business Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and lifestyle of the client. For example, Business 3 in 1 Coffee target those clients whose lifestyle is quite busy and don't have much time.

Behavioral Segmentation

How To Create A Realistic Customer Journey Map behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. Its extremely nutritious products target those customers who have a health conscious mindset towards their consumptions.

How To Create A Realistic Customer Journey Map Alternatives

In order to sustain the brand name in the market and keep the customer undamaged with the brand name, there are 2 choices:
Alternative: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the business, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it stops working to execute its strategy. Amount spend on the R&D might not be restored, and it will be thought about entirely sunk expense, if it do not give potential outcomes.
3. Investing in R&D provide slow development in sales, as it takes very long time to introduce an item. Acquisitions provide quick outcomes, as it provide the business currently established item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to deal with mistaken belief of consumers about Business core values of healthy and healthy items.
2 Big costs on acquisitions than R&D would send a signal of business's ineffectiveness of developing ingenious items, and would results in customer's frustration too.
3. Big acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making business not able to introduce brand-new ingenious items.
Option: 2.
The Business ought to invest more on its R&D instead of acquisitions.
1. It would allow the business to produce more innovative items.
2. It would offer the company a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by presenting those items which can be offered to a totally new market sector.
4. Ingenious products will supply long term advantages and high market share in long term.
1. It would reduce the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would affect the company at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer a negative signal to the investors, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to introduce new ingenious items with less threat of converting the spending on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the overall assets of the business would increase with its considerable R&D costs.
3. It would not affect the earnings margins of the company at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's overall wealth along with in regards to innovative products.
1. Threat of conversion of R&D spending into sunk cost, higher than option 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less variety of innovative items than alternative 2 and high variety of innovative products than alternative 1.

How To Create A Realistic Customer Journey Map Conclusion

RecommendationsIt has actually institutionalized its strategies and culture to align itself with the market modifications and consumer behavior, which has ultimately allowed it to sustain its market share. Business has actually developed significant market share and brand name identity in the metropolitan markets, it is advised that the business should focus on the rural locations in terms of establishing brand loyalty, awareness, and equity, such can be done by developing a particular brand allowance strategy through trade marketing methods, that draw clear distinction in between How To Create A Realistic Customer Journey Map items and other rival products.

How To Create A Realistic Customer Journey Map Exhibits

PESTEL Analysis
Governmental assistance

Transforming criteria of global food.
Enhanced market share.
Transforming assumption towards healthier products
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such impact as it is beneficial.
Issues over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest given that 4000
Highest after Service with less development than Business 4th Cheapest
R&D Spending Highest given that 2003 Highest after Organisation 9th Least expensive
Net Profit Margin Highest possible considering that 2001 with fast growth from 2004 to 2015 As a result of sale of Alcon in 2014. Nearly equal to Kraft Foods Unification Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health element Highest possible variety of brands with lasting practices Biggest confectionary as well as processed foods brand name worldwide Largest milk items and also mineral water brand in the world
Segmentation Middle and also upper center degree customers worldwide Specific clients along with home group Any age and Income Client Teams Middle and also top center level customers worldwide
Number of Brands 8th 2nd 5th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 21653 862581 763968 885658 659144
Net Profit Margin 4.47% 2.56% 78.97% 8.51% 62.88%
EPS (Earning Per Share) 53.73 8.19 3.88 1.34 97.25
Total Asset 124233 639469 616533 168988 24614
Total Debt 53675 43261 57412 69724 41855
Debt Ratio 71% 28% 53% 68% 35%
R&D Spending 3587 8767 1746 4324 9425
R&D Spending as % of Sales 9.42% 5.36% 8.65% 2.58% 2.57%

How To Create A Realistic Customer Journey Map Executive Summary How To Create A Realistic Customer Journey Map Swot Analysis How To Create A Realistic Customer Journey Map Vrio Analysis How To Create A Realistic Customer Journey Map Pestel Analysis
How To Create A Realistic Customer Journey Map Porters Analysis How To Create A Realistic Customer Journey Map Recommendations